At a Glance
- Tasks: Drive marketing strategies across EMEA to boost engagement and pipeline growth.
- Company: Join a dynamic tech innovator focused on safety and productivity.
- Benefits: Enjoy competitive salary, bonuses, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and learning.
- Why this job: Make a real impact in a hands-on role with a collaborative team.
- Qualifications: 5-8 years in B2B marketing, especially in SaaS or tech.
The predicted salary is between 60000 - 80000 £ per year.
In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement. This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets.
RESPONSIBILITIES AND DELIVERABLES
- Pipeline Creation & Funnel Execution
- Execute regional programs that drive net new pipeline and expansion.
- Align global campaigns to regional priorities and pipeline targets.
- Partner closely with Business Development on lead generating and other pipeline creation programs.
- Track performance and optimize programs based on conversion and impact.
- Account-Based Marketing (ABM) Execution
- Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.
- Partner with Sales on account planning and program execution.
- Activate personalized campaigns to engage buying groups.
- Field Marketing & Regional Programs
- Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.
- Own end-to-end program execution including follow-up and reporting.
- Ensure all programs align to target accounts and pipeline goals.
- Demand Generation Execution
- Execute integrated campaigns across digital, events, email, and third-party channels.
- Localize global campaigns for EMEA markets.
- Drive engagement across the full buyer journey.
- Sales Partnership & Deal Support
- Partner with Sales to align on account priorities.
- Support deal acceleration through targeted programs.
- Incorporate Sales feedback to improve execution.
- Performance & Optimization
- Track pipeline, ROI, and conversion metrics.
- Optimize programs and spend based on performance.
- Apply a test-and-learn approach.
- Cross-Functional Execution
- Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.
- Ensure consistent execution across teams.
- Manage vendors and partners as needed.
PERFORMANCE INDICATORS
- Pipeline generated (including MQL, MQA)
- Account engagement (target accounts)
- Opportunity creation
- Conversion rates
- Program ROI and cost per pipeline
QUALIFICATIONS
- SKILLS & WORK TRAITS
- 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)
- Experience executing field marketing, ABM, and demand generation programs
- Strong partnership mindset with Sales teams
- Ability to manage multiple programs across regions and priorities
- Data-driven mindset with ability to optimize performance
- TECHNICAL COMPETENCIES
- Experience with CRM and marketing automation platforms
- Execution across digital, event, and integrated marketing channels
- Campaign performance measurement and reporting
- Familiarity with ABM tools and account engagement strategies; Demandbase a plus
- Understanding of GDPR and EMEA data regulations
- EDUCATION
- Bachelor’s degree in marketing, business, or related field (or equivalent experience)
Senior Field Marketing Manager, EMEA employer: Intelex
Intelex is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and collaboration among its team members. With a strong focus on employee growth, the company offers numerous professional development opportunities and supports innovative marketing initiatives in the vibrant EMEA region. Working at Intelex not only provides a chance to make a meaningful impact in the field of marketing but also allows employees to thrive in a supportive environment that values their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager, EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate your impact. This is especially important for roles focused on pipeline growth and account engagement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Senior Field Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in field marketing, ABM, and demand generation. We want to see how your skills align with our needs for the Senior Field Marketing Manager role.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven pipeline growth or executed successful marketing campaigns. Numbers speak volumes, so include metrics where possible!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our dynamic culture, so don’t be afraid to show us who you are and what makes you passionate about marketing.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Intelex
✨Know Your Numbers
As a Senior Field Marketing Manager, you'll need to demonstrate your data-driven mindset. Be prepared to discuss specific metrics from your previous campaigns, such as pipeline generated, conversion rates, and ROI. This shows you understand the importance of performance tracking and optimisation.
✨Align with Sales
Collaboration with Sales is key in this role. Before the interview, think about how you've partnered with sales teams in the past. Prepare examples of how you’ve aligned marketing strategies with sales priorities to drive account engagement and pipeline growth.
✨Showcase Your Event Experience
Since planning and executing regional events is part of the job, come ready to share your experiences. Discuss specific events you've organised, the challenges you faced, and how you measured their success. Highlight your ability to manage multiple programmes across regions.
✨Familiarity with ABM Tools
Understanding account-based marketing tools is crucial for this position. Brush up on your knowledge of ABM strategies and tools like Demandbase. Be ready to discuss how you've used these tools to engage target accounts and drive demand generation.
