At a Glance
- Tasks: Drive marketing strategies across EMEA to boost engagement and pipeline growth.
- Company: Join a dynamic tech innovator with a startup spirit and inclusive culture.
- Benefits: Competitive salary, bonus opportunities, and a focus on professional growth.
- Other info: Be part of a diverse team dedicated to innovation and continuous improvement.
- Why this job: Make a real impact in a hands-on role that shapes marketing success.
- Qualifications: 5-8 years in B2B marketing with a strong focus on collaboration and data-driven results.
The predicted salary is between 60000 - 80000 £ per year.
In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement. This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets.
RESPONSIBILITIES AND DELIVERABLES
- Pipeline Creation & Funnel Execution
- Execute regional programs that drive net new pipeline and expansion.
- Align global campaigns to regional priorities and pipeline targets.
- Partner closely with Business Development on lead generating and other pipeline creation programs.
- Track performance and optimize programs based on conversion and impact.
- Account-Based Marketing (ABM) Execution
- Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.
- Partner with Sales on account planning and program execution.
- Activate personalized campaigns to engage buying groups.
- Field Marketing & Regional Programs
- Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.
- Own end-to-end program execution including follow-up and reporting.
- Ensure all programs align to target accounts and pipeline goals.
- Demand Generation Execution
- Execute integrated campaigns across digital, events, email, and third-party channels.
- Localize global campaigns for EMEA markets.
- Drive engagement across the full buyer journey.
- Sales Partnership & Deal Support
- Partner with Sales to align on account priorities.
- Support deal acceleration through targeted programs.
- Incorporate Sales feedback to improve execution.
- Performance & Optimization
- Track pipeline, ROI, and conversion metrics.
- Optimize programs and spend based on performance.
- Apply a test-and-learn approach.
- Cross-Functional Execution
- Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.
- Ensure consistent execution across teams.
- Manage vendors and partners as needed.
PERFORMANCE INDICATORS
- Pipeline generated (including MQL, MQA)
- Account engagement (target accounts)
- Opportunity creation
- Conversion rates
- Program ROI and cost per pipeline
QUALIFICATIONS
- SKILLS & WORK TRAITS
- 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)
- Experience executing field marketing, ABM, and demand generation programs
- Strong partnership mindset with Sales teams
- Ability to manage multiple programs across regions and priorities
- Data-driven mindset with ability to optimize performance
- TECHNICAL COMPETENCIES
- Experience with CRM and marketing automation platforms
- Execution across digital, event, and integrated marketing channels
- Campaign performance measurement and reporting
- Familiarity with ABM tools and account engagement strategies; Demandbase a plus
- Understanding of GDPR and EMEA data regulations
- EDUCATION
- Bachelor's degree in marketing, business, or related field (or equivalent experience)
Senior Field Marketing Manager, EMEA in London employer: Intelex
Fortive Corporation is an exceptional employer that fosters a dynamic and inclusive culture, empowering employees to learn and grow within a collaborative environment. As a Senior Field Marketing Manager in the EMEA region, you will have the opportunity to drive impactful marketing initiatives while benefiting from a supportive team that values innovation and personal development. With a commitment to diversity and a focus on meaningful work, Fortive offers a unique advantage for those looking to make a difference in high-impact fields.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. The more people know you’re looking for a Senior Field Marketing Manager role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Senior Field Marketing Manager, EMEA in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Field Marketing Manager role. Highlight your experience in field marketing, ABM, and demand generation, as these are key areas for us.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use metrics where possible to show how you’ve driven pipeline growth or improved conversion rates.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our dynamic culture. Share your passion for marketing and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process.
How to prepare for a job interview at Intelex
✨Know Your Numbers
As a Senior Field Marketing Manager, you'll need to demonstrate your data-driven mindset. Be prepared to discuss specific metrics from your previous campaigns, such as pipeline generated, conversion rates, and ROI. This shows you understand the importance of performance tracking and optimisation.
✨Align with Sales
Collaboration with Sales is key in this role. Before the interview, think about how you've partnered with sales teams in the past. Prepare examples of how you’ve aligned marketing strategies with sales priorities to drive account engagement and deal acceleration.
✨Showcase Your Event Experience
Since planning and executing regional events is part of the job, come ready to share your experiences. Discuss specific events you've organised, the challenges you faced, and how you measured their success. Highlight your ability to manage end-to-end execution and follow-up.
✨Familiarity with ABM Tools
Understanding account-based marketing tools is crucial for this position. Brush up on your knowledge of ABM strategies and tools like Demandbase. Be ready to explain how you've used these tools to engage buying groups and personalise campaigns effectively.
