Search Engine Optimization Specialist in Brentwood

Integrity Claims Management Ltd has been transforming motor claims management for over 25 years, offering tailored solutions that adapt to the unique needs of brokers, clients, and fleets. Distinguished as the only accident management company guaranteeing suitable replacement vehicles regardless of liability, the company provides bespoke options for tradespeople, large fleets, and prestige motorists. With in‑house capabilities spanning vehicle replacement, recovery, repairs, and legal services, Integrity delivers unmatched end‑to‑end support. Our services include white‑label solutions and tailored partnerships, enabling us to manage over 10,000 claims annually across the UK. Located in Brentwood, we pride ourselves on offering 24/7 support, ensuring seamless mobility and client satisfaction.

Role Description: This is a full‑time, on‑site role based in Brentwood for a Search Engine Optimization (SEO) Specialist.

Role Summary: Own and grow the company’s online presence and inbound demand, primarily through paid search (PPC), SEO, and AEO/GEO. You’ll plan, execute, and optimise search and content strategies to increase qualified traffic, leads, and revenue while ensuring the brand is discoverable across both traditional search engines and AI‑driven discovery experiences.

Key Outcomes:

• Increased qualified organic traffic and improved rankings for priority keywords/topics
• Improved paid search efficiency (lower CPA / higher ROAS) and scalable acquisition
• Strong visibility in AI/answer surfaces (featured snippets, “People also ask”, AI overviews, assistants, local pack where relevant)
• Clear measurement and reporting tying activity to pipeline/revenue and business goals
• A maintained, prioritised search/content roadmap aligned to commercial priorities

Core Responsibilities:

• Paid search: Manage and optimise campaigns (e.g., Google Ads / Microsoft Ads): structure, keywords, match types, audiences, bidding, budgets. Write/test ad copy and build landing page testing plans (CRO collaboration). Own ongoing optimisation: search terms, negatives, quality score, ad extensions/assets. Plan and execute experiments (incrementality tests, new campaign types, betas and features, geo targeting).
• SEO: Technical SEO audits and prioritised fixes (crawlability, indexing, site speed, structured data, internal linking). Keyword research and topic clustering tied to customer intent and product/service priorities. Support link acquisition / digital PR opportunities and partner backlink strategy (as appropriate).
• AEO / GEO: Optimise content for “answer‑first” formats: concise summaries, FAQ blocks, entity clarity, citations, and structured data. Create/refresh content designed to perform in AI summaries and assistants (buyer questions, comparisons, “best for” pages, troubleshooting, definitions). Improve brand/entity signals (consistent naming, schema, author/about pages, credibility markers). Monitor AI visibility and referral patterns; adapt strategy as platforms evolve.

Required skills & experience:

• Hands‑on experience with tools: Google Ads, GA4, Google Search Console, GTM; SEO tools (e.g., Ahrefs/SEMrush/Screaming Frog).
• Strong understanding of search intent, landing page optimisation, and conversion principles.
• Comfortable working with data: performance analysis, excel, forecasting, testing and experimentation.

Qualifications:

• Proficient in keyword research and implementing on‑page SEO strategies.
• Experience conducting SEO audits to identify issues and recommend solutions.
• Skilled in effective link‑building strategies and techniques.
• Strong knowledge of web analytics tools and data analysis capabilities.
• Understanding of industry best practices in search engine optimization and up‑to‑date with current trends.
• Exceptional written and verbal communication skills.
• Bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and understanding of HTML and CSS is a plus.