Director - Strategic Marketing in Stirling

The Opportunity

Most strategic marketing roles ask you to execute someone else’s playbook. This one asks you to write it. iGii is developing Gii, a proprietary 3D carbon nanomaterial designed to become a core enabling technology in next-generation electrochemical and electronic systems. We’re at an inflection point. Gii is proven and Tier-1 customer engagement is accelerating. What we need now is someone who can define the architecture of how it wins, which markets, which customers, which commercial models and then execute against that vision with pace and rigour.

This is a Director-level role with genuine scope. You’ll sit at the intersection of technology, commercial strategy, and customer insight, working directly with leadership and across every function in the business. If you’ve built markets from first principles before, and you’re energised by the challenge of making a genuinely novel technology commercially inevitable, we’d like to speak with you.

About iGii

iGii is a deep-tech advanced materials company headquartered in Stirling. Engineered as a pure, porous nanostructure, Gii delivers ultra-high electrochemical performance, inherent anti-fouling behaviour, and scalable manufacturability. It is positioned to replace legacy materials such as noble metals and carbon inks, enabling step-change improvements in performance, cost and system integration. Gii is not a single application - it is a platform. It enables multi-analyte electrochemical sensing, microheaters and energy storage, with the ability to integrate across multiple products, workflows, and industries. As capability expands, the platform compounds unlocking broader application coverage and increasing value at the system level. iGii’s strategy is to embed Gii within Tier-1 products and workflows, establishing it as a foundational material within critical applications and driving adoption at global scale.

Your purpose in the Role:

You will define and drive the market architecture that enables adoption of iGii’s Gii nanomaterial electrochemical multi-analyte sensing platform across Tier-1 customers. This role is responsible for translating platform capability into commercial inevitability - shaping where and how Gii wins, how value is captured and how iGii becomes embedded within critical customer workflows.

What you will do:

• Market architecture and positioning: Define and execute the global market architecture for iGii, identifying priority sectors, applications, and adoption pathways that drive Tier-1 integration. Lead market segmentation, competitor analysis, and opportunity assessment to prioritise high-value markets and applications. Build and strengthen iGii’s positioning as a core enabling platform across sensing, advanced materials, and nanotechnology markets. Represent iGii at industry events, conferences, and customer engagements to strengthen visibility and commercial positioning.
• Commercial strategy and value capture: Translate complex platform capabilities into compelling, defensible customer value propositions and go-to-market strategies aligned to Tier-1 priorities. Shape and influence commercial models that maximise long-term value capture, including platform access, consumables strategies, and integration pathways. Support the development of pricing strategies, business cases, and commercial models for new opportunities. Define and execute strategies that position iGii within Tier-1 capital allocation frameworks, ensuring Gii is adopted as a core enabling technology rather than evaluated as a component.
• Cross-functional leadership and execution: Partner closely with Engineering, R&D, Commercial, and Leadership to ensure cohesive market strategy and support product launches, customer engagement, and content strategy. Establish success metrics, track marketing performance, and continually refine strategy based on market feedback. Build and mentor a high-performing Strategic Marketing capability as iGii continues to scale. Represent iGii at industry events, conferences, and customer engagements to strengthen visibility and commercial positioning.

What we are looking for:

• You have built markets, functions, or commercial capability from first principles – not just operated within established structures.
• You have experience shaping markets where the product or category did not previously exist.
• You have a track record of building and executing strategic marketing plans in a scaling or high-growth B2B environment with long sales cycles.
• You can operate comfortably across technical depth and commercial strategy – translating nanomaterial science and product architecture into customer value and market opportunity.
• You have managed cross-functional stakeholders and influenced at senior level, translating high-level objectives into actionable plans.
• You have represented a business externally at events, conferences, and customer engagements.
• Experience in managing agencies or external partners is desirable.
• A relevant degree within a marketing or scientific discipline is desirable, though not required. Significant industrial experience in a related field is what matters most.

Why Join iGii

This is not a role you take to maintain momentum. It’s one you take to build something. Here’s what comes with that:

• Genuine scope and ownership – you will define the function and strategy, not inherit someone else’s.
• Mission that matters – Gii is a material that can meaningfully improve performance and sustainability.
• Share options – Aligning your long-term reward directly to iGii’s growth and enterprise value creation.
• Competitive Salary.
• 33 days annual leave – including statutory holidays.
• Private medical insurance – Full cover for you.
• Group life insurance + income protection – Peace of mind.
• Mental health & Wellbeing Support - Including up to six coaching or counselling sessions per year through our partner, Oliva.

Where We Are

iGii is based in Stirling, one of Scotland’s most historically significant cities, positioned at the gateway to the Highlands. It’s well connected; direct rail links put Edinburgh and Glasgow within 30-45 minutes, and the surrounding area offers exceptional quality of life.

The Process

We keep our process straightforward and respectful of your time. Stage 1 — An introductory conversation with the hiring team, typically 45 minutes. We want to understand your background, and you should want to understand us. Stage 2 — An in-person interview at our Stirling office. This will go deeper on your experience and approach, and give you the chance to meet the wider team and see where you’d be working. We are happy to make reasonable adjustments to the process. Please let us know when you apply. We review applications on a rolling basis and will close the role once we have the right shortlist. If you need more time to prepare your application, reach out to us at people@igii.uk and we will do our best to accommodate you. iGii welcomes applicants from all backgrounds and communities.