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- Tasks: Create engaging content and drive marketing strategies for our innovative B2B products.
- Company: Join a remote-first, award-winning company recognised for its integrity and innovation in marketing solutions.
- Benefits: Enjoy flexible remote work, a collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team that values creativity and customer success while making an impact.
- Qualifications: 3-5 years in B2B SaaS marketing with strong writing and project management skills required.
- Other info: Work closely with product teams and contribute to exciting product launches.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2010, we’ve been recognized as a "Best Places to Work" and have offices in the US (Boulder), UK (London) and India (Chennai). However, we are a remote-first company with employees across the globe! Today, we are a leading B2B marketing provider that offers two distinct solutions: Integrate Lead management & data governance SaaS platform for marketing operations and demand marketers. The Integrate platform makes every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on what matters: generating revenue.
Media solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance.
Our Mission: Integrate exists to make your lead data marketable so you can drive pipeline. Pipeline360 exists to make the unpredictable predictable.
Why us? We are an organization of integrity, talent, passion, and vision with a long track record of growth, customer success, and a commitment to driving leading innovation and delivering world-class customer experience.
About the Role: We’re looking for a strategic and versatile Content & Product Marketing Manager to craft compelling narratives, drive go-to-market strategies, and position our products to win. In this role, you’ll bridge content creation with product marketing—owning messaging, campaigns, and content that resonates with our ideal customers and supports the entire buyer journey.
Key Responsibilities:
- Develop and refine product messaging, value propositions, and positioning for key personas and verticals.
- Create high-impact content across formats (blogs, nurture emails, case studies, whitepapers, sales enablement, landing pages, video scripts, etc.) aligned to funnel stages and GTM priorities.
- Lead content planning and editorial calendar management across product launches, campaigns, and evergreen initiatives.
- Collaborate with product, sales, and customer success to translate technical features into clear, customer-focused benefits.
- Drive product launch planning and execution in partnership with product and demand gen teams.
- Support SEO, web, and email strategies with engaging, conversion-optimized content.
- Conduct customer interviews, market research, and competitive analysis to inform messaging and content direction.
What We’re Looking For:
- 3–5 years of experience in B2B SaaS marketing with a focus on content and/or product marketing.
- Excellent writing, storytelling, and editing skills with the ability to tailor messaging for different audiences.
- Proven ability to translate complex product details into crisp, differentiated messaging.
- Experience with content management systems, SEO tools, and marketing automation platforms.
- Highly collaborative, self-motivated, and detail-oriented with strong project management chops.
- Bonus: Experience supporting product launches or working closely with product teams.
Content Product Marketer employer: Integrate Inc.
Contact Detail:
Integrate Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Product Marketer
✨Tip Number 1
Familiarise yourself with our products and services. Understanding the Integrate platform and Pipeline360 will help you craft compelling narratives that resonate with our target audience. This knowledge will also enable you to speak confidently about how our solutions address customer pain points.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of past content marketing campaigns you've led. Be ready to discuss how you developed messaging and content that drove engagement and conversions, as this role heavily relies on effective communication.
✨Tip Number 3
Network with current employees or industry professionals who have experience in B2B SaaS marketing. Engaging in conversations can provide insights into our company culture and expectations, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in content and product marketing, especially within the SaaS industry. Being knowledgeable about current best practices and tools will demonstrate your commitment to the field and your ability to contribute effectively from day one.
We think you need these skills to ace Content Product Marketer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Content Product Marketer position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your 3-5 years of experience in B2B SaaS marketing, particularly in content and product marketing. Use bullet points to detail your achievements and skills, focusing on writing, storytelling, and project management.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific examples of how you've developed product messaging or created high-impact content in previous roles. Make it personal and engaging to stand out.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Integrate Inc.
✨Know the Company Inside Out
Before your interview, make sure to research the company thoroughly. Understand their products, mission, and values. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Content Skills
As a Content Product Marketer, your writing and storytelling abilities are crucial. Prepare samples of your previous work that demonstrate your ability to create compelling content across various formats. Be ready to discuss your creative process and how you tailor messaging for different audiences.
✨Prepare for Technical Questions
Expect questions about B2B SaaS marketing and product messaging. Brush up on your knowledge of SEO tools, content management systems, and marketing automation platforms. Being able to discuss these topics confidently will set you apart from other candidates.
✨Demonstrate Collaboration Skills
This role requires working closely with product, sales, and customer success teams. Be prepared to share examples of how you've successfully collaborated in the past, highlighting your ability to translate technical features into customer-focused benefits.
