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- Tasks: Lead a 6-month CRM transformation programme, from requirements gathering to training and rollout.
- Company: Join a dynamic team focused on data and business transformation.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Why this job: Make a real impact by designing CRM solutions that enhance business performance.
- Qualifications: Experience in delivering CRM projects and strong communication skills required.
- Other info: Collaborative environment with potential for travel across the UK.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Department: Data and Business Transformation
Reporting to: Head of Data and Business Transformation
Location: Head Office, 4 days per week on site
Travel: Possible occasional travel, UK only
The role: The key focus will be leading a 6-month transformation programme across both our Marketing (to be decided) and Sales CRM (SugarCRM). This role will own the end-to-end process — from requirements gathering and CRM selection for Marketing, through to creation of briefing docs, liaising with technical teams, training, rollout and adoption. You will work closely with the Head of Business Transformation, Sales teams, Marketing teams, and technical teams (both for our ERP and CRM) to deeply understand how the business operates, and how this relates to the CRM. You will play a key role in designing CRM solutions that genuinely solve pain points, support teams, and drive business performance.
Main Job Responsibilities
- Understand – at a deep level – how our business works. Knowing how our sales team operates, and what we want to achieve with our marketing activities is crucial to the success of these projects.
- Use your experience and knowledge, paired with an understanding of our business, to guide the business on the most effective set up for our marketing and sales processes within CRM.
- Lead detailed requirements gathering by working closely with our UK and EU sales, marketing, and operational teams.
- Map existing processes, pain points, and improvement opportunities (with CRM) across the customer lifecycle.
- Deliver clear briefing and solutions documentation – working closely with the technical delivery teams – ensuring that new functionality is easy to use and meets our needs.
- Deliver training and technical documentation & ensuring that there is widespread adoption and usage of the Sales CRM functionality, and Marketing CRM.
- Evaluate shortlisted Marketing CRM and provide expert guidance on selection.
Project Management & Delivery
- Own the full delivery plan for the Marketing CRM implementation — from vendor selection to go-live.
- Oversee the briefing, specification, development, testing, training, and rollout of new functionality in SugarCRM.
- Create clear functional specifications, user stories, and documentation for technical partners and developers.
- Coordinate with internal and external technical teams – across ERP and CRM.
Change Management & Adoption
- Lead stakeholder engagement across all sales and marketing teams.
- Develop and execute communication plans to support rollout and adoption.
- Design and deliver training (sessions & videos) for all users.
- Monitor adoption and usage, taking action to ensure long-term success.
QA
- Ensure that data is correctly being displayed on CRM from our ERP system, and any calculated fields are working as expected.
- Conduct UAT (User Acceptance Testing) to ensure correct delivery from our technical partners.
Skills Required:
- Proven experience delivering CRM projects end-to-end in B2B, non-subscription, product-focused businesses (e.g., distribution, wholesale, manufacturing).
- Hands-on experience with Marketing and/or Sales CRM platforms — ideally including HubSpot, SugarCRM, or similar mid-enterprise CRMs.
- Background in requirements gathering, process mapping, stakeholder interviews, and translating business needs into clear functional specs.
- Demonstrable change-management experience — able to influence, engage, and train teams with varied technical abilities.
- Proven project management skills with the ability to plan, prioritise, and keep multiple workstreams on track.
- Excellent communication and facilitation skills, comfortable working with senior stakeholders and frontline teams.
- Ability to challenge assumptions constructively and propose pragmatic solutions.
- Strong understanding of CRM integrations, data flows, and working with middleware/automation tools (e.g., Workato).
- Detail-oriented with a focus on quality, documentation, and measurable outcomes.
- Confident creating user journeys, process documentation, and training materials.
CRM Consultant in Wembley employer: Integral Memory Plc
Contact Detail:
Integral Memory Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Consultant in Wembley
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM space, attend industry events, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM projects. This will help potential employers see your hands-on experience and how you can add value to their team.
✨Tip Number 3
Prepare for interviews by understanding the company’s CRM needs. Research their current systems and think about how you can improve them. Tailor your answers to show that you’re the perfect fit for their specific challenges.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace CRM Consultant in Wembley
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role of a CRM Consultant. Dive into the job description and highlight how your experience aligns with the key responsibilities. We want to see that you get what this role is all about!
Tailor Your Application: Don’t just send a generic CV and cover letter. Personalise your application to reflect the specific skills and experiences that match the job. Use keywords from the job description to show us you’re the perfect fit for our team.
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just listing duties. Use numbers and examples to illustrate how you’ve successfully delivered CRM projects in the past. We love seeing tangible results!
Keep It Professional Yet Friendly: While we appreciate a casual tone, remember to keep it professional. Be friendly but also ensure your application is well-structured and free of typos. A polished application shows us you care about the details!
How to prepare for a job interview at Integral Memory Plc
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the CRM platforms mentioned in the job description, especially SugarCRM. Familiarise yourself with its features and how they can solve common pain points in sales and marketing processes.
✨Understand the Business
Dive deep into understanding how the company operates. Research their sales and marketing strategies, and think about how your experience can align with their goals. This will help you demonstrate that you can lead the transformation programme effectively.
✨Prepare for Requirements Gathering
Be ready to discuss your approach to requirements gathering. Think of examples from your past experiences where you successfully mapped processes and identified improvement opportunities. This will show that you can hit the ground running.
✨Showcase Your Change Management Skills
Since this role involves significant change management, prepare to share specific instances where you’ve influenced teams and ensured successful adoption of new systems. Highlight your communication strategies and training methods to illustrate your effectiveness.
