We're building a new strategic marketing function within our marketing team with the ambition to be excellent at marketing our full range of high-quality products. You will play a crucial role in developing this new function, supporting growth within the business, and getting our products in front of our customers.
This role will suit someone who genuinely enjoys marketing, and likes to understand products, customers, and the best channels to reach them. You have an opportunity to think creatively about building effective campaigns and take real ownership of them.
As Senior Campaign Manager, you turn our product launches, go-to-market plans, and brand-raising priorities into campaigns that reach the right audiences and deliver measurable results - across Integral Memory, Integral LED, and our Integral brand. You'll own each campaign through its full life from planning, to going live, to the results afterwards - and you'll use what the data tells you to make the next one better.
You will sit within the strategic marketing team, working closely with the Marketing Director, the Product Marketing Manager, and Marketing Operations. You will brief and draw on the production team for assets, and partner with sales and product managers to ensure products and customers are understood so every campaign lands with the audience it was built for.
Responsibilities
Plan and run end-to-end marketing campaigns across all three brands (Integral Memory, Integral LED, and Integral), bringing product launches, go-to-market plans, and strategic priorities to life in market.
Deliver brand- and knowledge-raising campaigns - thought leadership, education, and awareness activity - that build our reputation and reinforce a single, consistent brand backbone, always within our brand guidelines, as part of the team's shared ownership of brand.
Build campaign plans with clear objectives, audiences, channels, timelines, and success measures, agreed up front with the Marketing Director.
Coordinate the people and assets each campaign needs - briefing the production team, working with the Product Marketing Manager on audience and message, and keeping everyone aligned to the plan and the deadline.
Take campaigns live across the right mix of channels, including email, web, paid, social, e-commerce, and exhibitions, app...
Integrated Campaign Manager in London employer: Integral Memory Plc
Integral Memory PLC is an exceptional employer located in Neasden, London, offering a dynamic work environment that fosters creativity and innovation. With a strong emphasis on employee growth and development, you will have the opportunity to take on significant responsibilities and shape your role as the company expands. The collaborative culture encourages entrepreneurial thinking, making it an ideal place for those looking to make a meaningful impact in the fast-paced technology sector.
