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- Tasks: Lead a 6-month CRM transformation programme, from requirements gathering to training and rollout.
- Company: Join Integral Memory PLC, a fast-growing tech company with over 30 years of innovation.
- Benefits: Competitive salary, hands-on experience, and the chance to work with cutting-edge technology.
- Why this job: Make a real impact by designing CRM solutions that enhance business performance and user experience.
- Qualifications: Experience in delivering CRM projects and strong communication skills are essential.
- Other info: Dynamic work environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
The key focus will be leading a 6-month transformation programme across both our Marketing and Sales CRM (SugarCRM). This role will own the end-to-end process — from requirements gathering and CRM selection for Marketing, through to creation of briefing docs, liaising with technical teams, training, rollout and adoption.
You will work closely with the Head of Business Transformation, Sales teams, Marketing teams, and technical teams to deeply understand how the business operates, and how this relates to the CRM. You will play a key role in designing CRM solutions that genuinely solve pain points, support teams, and drive business performance.
Main Job Responsibilities:- CRM Strategy & Requirements
- Understand – at a deep level – how our business works. Knowing how our sales team operates, and what we want to achieve with our marketing activities is crucial to the success of these projects.
- Use your experience and knowledge, paired with an understanding of our business, to guide the business on the most effective set up for our marketing and sales processes within CRM.
- Lead detailed requirements gathering by working closely with our UK and EU sales, marketing, and operational teams.
- Map existing processes, pain points, and improvement opportunities across the customer lifecycle.
- Deliver clear briefing and solutions documentation – working closely with the technical delivery teams – ensuring that new functionality is easy to use and meets our needs.
- Deliver training and technical documentation & ensuring that there is widespread adoption and usage of the Sales CRM functionality, and Marketing CRM.
- Evaluate shortlisted Marketing CRM and provide expert guidance on selection.
- Project Management & Delivery
- Own the full delivery plan for the Marketing CRM implementation — from vendor selection to go-live.
- Oversee the briefing, specification, development, testing, training, and rollout of new functionality in SugarCRM.
- Create clear functional specifications, user stories, and documentation for technical partners and developers.
- Coordinate with internal and external technical teams – across ERP and CRM.
- Change Management & Adoption
- Lead stakeholder engagement across all sales and marketing teams.
- Develop and execute communication plans to support rollout and adoption.
- Design and deliver training (sessions & videos) for all users.
- Monitor adoption and usage, taking action to ensure long‑term success.
- QA
- Ensure that data is correctly being displayed on CRM from our ERP system, and any calculated fields are working as expected.
- Conduct UAT (User Acceptance Testing) to ensure correct delivery from our technical partners.
- Experience
- Proven experience delivering CRM projects end-to-end in B2B, non-subscription, product-focused businesses.
- Hands-on experience with Marketing and/or Sales CRM platforms — ideally including HubSpot, SugarCRM, or similar mid-enterprise CRMs.
- Background in requirements gathering, process mapping, stakeholder interviews, and translating business needs into clear functional specs.
- Demonstrable change-management experience — able to influence, engage, and train teams with varied technical abilities.
- Skills & Competencies
- Proven project management skills with the ability to plan, prioritise, and keep multiple workstreams on track.
- Excellent communication and facilitation skills, comfortable working with senior stakeholders and frontline teams.
- Ability to challenge assumptions constructively and propose pragmatic solutions.
- Strong understanding of CRM integrations, data flows, and working with middleware/automation tools.
- Detail-oriented with a focus on quality, documentation, and measurable outcomes.
- Confident creating user journeys, process documentation, and training materials.
Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe.
CRM Consultant (6 month FTC) in London employer: Integral Memory Plc
Contact Detail:
Integral Memory Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Consultant (6 month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with CRM systems. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s CRM practices. Show us you understand their pain points and how you can help solve them. Tailor your examples to highlight your experience with similar projects.
✨Tip Number 3
Don’t just wait for job postings! Be proactive and apply through our website. Sometimes, the best opportunities come from expressing your interest directly, even if there’s no official listing.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. Use this chance to reiterate your enthusiasm for the role and how you can contribute to their CRM transformation.
We think you need these skills to ace CRM Consultant (6 month FTC) in London
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you really understand what the CRM Consultant role entails. Dive into the job description and highlight key responsibilities and skills. This will help you tailor your application to show how you fit the bill.
Showcase Your Experience: When detailing your experience, focus on specific CRM projects you've led or been a part of. Use examples that align with the responsibilities mentioned in the job description, like requirements gathering or stakeholder engagement, to demonstrate your expertise.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points for your skills and achievements to make it easy for us to read. Remember, clarity is key, especially when discussing technical aspects or project management experiences.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Integral Memory Plc
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the specifics of SugarCRM and any other relevant platforms. Understand how they function, their strengths, and weaknesses, and be ready to discuss how you can leverage them to solve business pain points.
✨Understand the Business Landscape
Dive deep into Integral Memory's operations, especially in sales and marketing. Familiarise yourself with their products and how CRM can enhance their processes. This knowledge will help you demonstrate your ability to align CRM strategies with their business goals.
✨Prepare for Stakeholder Engagement Scenarios
Think about past experiences where you’ve successfully engaged stakeholders. Be ready to share specific examples of how you’ve gathered requirements, mapped processes, and facilitated change management. This will showcase your hands-on experience and communication skills.
✨Showcase Your Project Management Skills
Be prepared to discuss your project management approach, especially in delivering CRM projects. Highlight your ability to plan, prioritise, and keep multiple workstreams on track. Use examples that illustrate your detail-oriented nature and focus on quality outcomes.
