Amazon PPC Specialist (Freelance) in London

The PPC Specialist takes on an instrumental role within our growing team, helping plan strategy, research opportunities and lead on the execution of Integral’s E-Commerce PPC campaigns across the UK and European markets. You will work closely with the Head of E-Commerce, the e-commerce team and Product Managers to drive product awareness and sales performance whilst maintaining a strong focus on ROAS. The role will focus on European Amazon campaigns for our LED product portfolio supporting product launches, working with our DSP partner and to bolster sales performance in strategic priority markets across the UK and Europe. There is scope that the role may widen to support our Memory business and other campaign activations across search, social and other marketplaces. We have bold targets and plans to deliver in 2026. This is a great opportunity to take ownership and shape our PPC strategy during a period of rapid growth.

KEY RESPONSIBILITIES

• Help develop strategy for and lead execution of UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands and Sponsored Display), Paid Search, Paid Social, other marketplaces and digital activations.
• Set up, monitor and optimise PPC campaigns (Amazon, other marketplaces, Search, Social).
• Support our DSP partner with the aligned execution of our full funnel advertising strategy.
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness / performance.
• Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
• Liaise with different internal departments to maximise campaign return on investment.
• Implement Amazon Advertising strategies including new product launches, brand building and test and learn activities.
• Run campaign audits and review data to identify any new growth opportunities.
• Present reports to different stakeholders within the business.
• Keep up to date with the latest PPC “best in class” strategies, products, updates and changes, including Amazon and other marketplace/ digital advertising.

REQUIREMENTS

• Minimum 3 years of experience managing and activating Pay Per Click/Amazon Sponsored Products / Paid Search campaigns.
• Experience of European markets (France, Spain, Germany) ideally with case studies to demonstrate depth of campaigns.
• Strong knowledge of using tools such as Semrush, Pacvue, Helium 10, Keepa, AMC / DSP.
• Strong knowledge and understanding of advertising in marketplaces.
• Strong analytical skills to fully optimise campaigns and ensure maximum return on investment (ROI).
• Excellent communication skills.
• Confident and comfortable producing and presenting reports to stakeholders (of various levels of seniority) within the business.
• Strong commercial mind set and acumen.
• Ability to research, identify and propose new opportunities to drive growth.
• High levels of attention to detail.
• Possess energy and drive with the willingness to take on responsibility.
• Interest, knowledge or experience working within the technology or computer hardware sectors would be a plus.