At a Glance
- Tasks: Lead strategic marketing plans and drive business development for Tissue Technologies across EMEA.
- Company: Join a transformative healthcare company dedicated to changing lives and building careers.
- Benefits: Competitive salary, career growth opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for cross-functional collaboration and personal development.
- Why this job: Shape the future of healthcare while working with innovative teams and technologies.
- Qualifications: 5+ years in medical device marketing, strong communication skills, and international experience preferred.
The predicted salary is between 60000 - 80000 € per year.
Changing lives. Building careers. Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.
Responsible & accountable for leading a team to develop robust strategic launch and business development plans for Tissue Technologies franchise across EMEA. The role includes the development of financial, promotional, education programs in EMEA to ensure revenue growth and optimize the growth potential of existing and new product launches.
Responsibilities
- Strategic Marketing
- Design regional strategic marketing launch plans along with regional sales organizations, tailoring the plans for local dynamics in line with strategic positioning
- Aggregate regional market analysis and intelligence
- Develop & maintain strong insights & understanding of focus markets
- Define regional pricing with commercial leadership
- Create strategies to develop HEOR and market access in conjunction with market access
- Prioritize opportunities/input into global research needs
- Develop region revenue plans with regional sales leadership
- Build evidence generation requirements strategy in collaboration with clinical affairs
- Commercial Execution
- Develop marketing tactics and related marketing collaterals for our sales force & support local marketing & sales management in their implementation
- Develop the appropriate marketing tools & programs to support the sales force to execute their revenue targets
- Support account managers in the field where appropriate
- Lead EMEA key customer input meetings
- Manage regional franchise opex budgets and resource allocation
- Establish revenue targets/Franchise with KPIs.
- NPI/Lifecycle management
- Serve as liaison between global and local teams
- Aggregate voice of customer market insights and input on NPIs and lifecycle management (primary & secondary market data)
- Provide oversight to NPIs and input to PD pipeline / Share with Local PD pipeline priorities
- Regional execution of NPIs launch & discontinuation plans
- Define regional reimbursement priorities
- Identify Regional market access needs: input to Global Franchise Team
- Cross functional support
- Collaborate with sales training on marketing strategy
- Collaborate with Prof ed on marketing strategy and KOL management
- Identify markets for regulatory prioritization based on market opportunity and regulatory requirements
- Maintain working relationship with quality for continuous improvement as well as any field actions
Qualifications
- Actively demonstrated that they have built programs around technology crossover and or developed new markets or implemented surgical techniques
- Relevant educational background (MBA, Marketing, Economics, Engineering)
- Fluent English, both written and spoken (additional languages always an advantage)
- Minimum of 5 years experience in the Medical Device industry in a sales or marketing function
- International experience – preferred
- Excellent communication and interpersonal skills
- Flexibility and adaptability skills enjoys International experience
- Ability to lead and execute complex multi-functional projects
Senior Marketing Manager EMEA in Andover employer: Integra LifeSciences
As a Senior Marketing Manager EMEA, you will be part of a dynamic team dedicated to transforming healthcare and improving patient outcomes. Our company fosters a culture of innovation and collaboration, offering extensive professional development opportunities and a supportive environment that encourages creative thinking. With a strong commitment to employee well-being and a focus on meaningful work, we provide an exceptional workplace where your contributions truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager EMEA in Andover
✨Tip Number 1
Network like a pro! Reach out to connections in the healthcare and marketing sectors. Attend industry events or webinars to meet potential employers and get your name out there. Remember, it’s all about who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and recent developments. This will help you tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Marketing Manager role. Highlight your achievements in strategic marketing and team leadership to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Senior Marketing Manager EMEA in Andover
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Manager EMEA. Highlight your experience in strategic marketing and any relevant projects that showcase your ability to lead teams and develop robust plans.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthcare and how your background aligns with our mission. Don’t forget to mention specific achievements that demonstrate your marketing prowess.
Showcase Your International Experience:Since this role involves working across EMEA, make sure to highlight any international experience you have. Share examples of how you've navigated different markets and cultures in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role!
How to prepare for a job interview at Integra LifeSciences
✨Know Your Market
Before the interview, dive deep into the EMEA healthcare market. Understand the trends, challenges, and opportunities specific to the region. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can contribute to their strategic marketing plans.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully led teams in the past, particularly in developing marketing strategies or launching products. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your impact.
✨Be Ready for Technical Questions
Expect questions about your experience with product launches and lifecycle management in the medical device industry. Brush up on relevant terminology and be prepared to discuss specific projects where you’ve implemented successful marketing tactics or collaborated cross-functionally.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's approach to market access or how they measure success for new product launches. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
