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- Tasks: Lead creative strategy and testing for luxury brands, driving performance through innovative ideas.
- Company: A top-tier performance marketing agency focused on luxury and premium brands.
- Benefits: Competitive salary, excellent benefits, and opportunities for professional growth.
- Why this job: Own your role from day one and make a real impact in the luxury market.
- Qualifications: Experience in creative testing and performance marketing, with strong copywriting skills.
- Other info: Dynamic environment with potential for leadership as the function evolves.
The predicted salary is between 70000 - 80000 £ per year.
Hybrid, London
£70k-£80k+ (highly negotiable based on experience)
Excellent benefits package
Leading Creative Performance Strategy for luxury and premium brands
Our client is a performance marketing agency working exclusively with luxury and premium brands. They are looking for a Lead Creative Performance Strategist to own creative testing and strategy across their client portfolio. This is a senior, hands-on role for someone who understands that great creative drives performance - and knows how to prove it with data.
You will sit at the intersection of creative, paid media and analytics, translating performance insights into winning creative strategies and building structured testing programmes that scale.
The Role:
- Lead creative strategy and testing across multiple luxury client accounts, working closely with paid media teams, designers and analysts.
- Build and run structured creative testing frameworks (angles, hooks, formats, messaging, iterations).
- Develop diverse creative concepts informed by performance data and testing insights.
- Analyse creative performance across Meta, GA4 and creative analytics platforms.
- Write compelling hooks, scripts, headlines and ad copy that align with both performance goals and luxury brand standards.
- Create detailed creative briefs for production teams.
- Present testing results, insights and recommendations to clients and senior stakeholders.
- Scale accounts through creative optimisation.
What You Will Bring:
- Proven experience running high-volume creative testing in performance marketing, DTC or agency environments.
- Strong track record improving key metrics (ROAS, CPA, conversion rate) through creative.
- Deep understanding of paid social platforms (especially Meta) and how creative impacts performance.
- Experience building creative testing frameworks and methodologies.
- Strong copywriting skills across hooks, scripts and ad variations.
- Comfortable with data—you can translate numbers into clear creative decisions.
- Confident presenting to clients and senior stakeholders.
- Able to work at pace across multiple accounts.
Nice to Have:
- Experience with luxury or premium brands.
- Familiarity with creative performance tools (Motion or similar).
- Awareness of recent platform changes affecting creative strategy.
Why This Role:
This isn’t a junior position - you will have real ownership from day one. No people management initially, but clear scope to grow into leadership as the function evolves. You will work with ambitious premium brands where creative quality genuinely matters, at an agency that values both data rigour and creative excellence.
Interested? Apply now or message for more details.
Lead Performance Creative Strategist - D2C, Creative Testing in Aberdeen employer: Intec Select
Contact Detail:
Intec Select Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Performance Creative Strategist - D2C, Creative Testing in Aberdeen
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in creative strategy and performance marketing. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how you've used data to drive creative decisions and improve performance metrics. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can give you an edge over the competition.
We think you need these skills to ace Lead Performance Creative Strategist - D2C, Creative Testing in Aberdeen
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lead Performance Creative Strategist role. Highlight your experience with luxury brands and your success in creative testing, as this will show us you understand what we're looking for.
Show Off Your Data Skills: Since this role is all about blending creativity with data, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive creative decisions and improve performance metrics.
Craft Compelling Copy: As a strategist, your ability to write engaging hooks and ad copy is crucial. Use your application to demonstrate your copywriting prowess—make it punchy and aligned with luxury brand standards to catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity right away!
How to prepare for a job interview at Intec Select
✨Know Your Creative Metrics
Before the interview, brush up on key performance metrics like ROAS and CPA. Be ready to discuss how you've used these metrics to drive creative decisions in past roles. This shows you understand the importance of data in shaping effective strategies.
✨Showcase Your Creative Testing Frameworks
Prepare to talk about specific creative testing frameworks you've built or utilised. Highlight your experience with different angles, hooks, and formats. This will demonstrate your hands-on expertise and ability to scale creative strategies effectively.
✨Master the Art of Storytelling
Practice writing compelling hooks and ad copy that align with luxury brand standards. Bring examples of your work to the interview, as this will showcase your strong copywriting skills and your understanding of how to engage high-end audiences.
✨Be Ready to Present Insights
Expect to present insights from your previous creative campaigns. Prepare a mini-presentation that outlines your approach, results, and recommendations. This will not only highlight your analytical skills but also your confidence in presenting to clients and stakeholders.