Customer Lifecycle Marketing Manager – Adobe Journey Optimizer / AEP
Contract until June 2027 | Outside IR35 | £425 per day | UK-based, hybrid
We’re looking for an experienced Lifecycle Marketing Manager to join a high-profile Adobe implant team. You’ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you’ll own the end-to-end fan lifecycle: turning anonymous and casual fans into known, registered, highly engaged ones.
The role
You’ll define the lifecycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You’ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.
What you’ll be doing
- Defining lifecycle stages, triggers, entry and exit criteria, and frequency and suppression rules
- Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-back
- Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams
- Building progressive profiling and preference-capture journeys that respect GDPR and PECR
- Owning the content plan for each journey: briefing and approving copy and imagery
- Setting up KPI frameworks, dashboards (Customer Journey Analytics / Adobe Analytics) and A/B testing
- Coordinating across Marketing, Content, Data, Product and Technology teams, and reporting weekly to senior stakeholders
- Creating playbooks and training so the client’s team can run the programme themselves afterwards
What we’re looking for
- Strong background in lifecycle marketing, CRM and customer journey management, owning strategy through to launch and optimisation (5+ years ideally)
- Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP). This is essential.
- A measurement-first mindset: defining KPIs, building tracking plans and turning data into recommendations
- Experience turning marketing goals into detailed journey specs for technical teams
- Good knowledge of consent and data protection (GDPR, PECR)
- Sound copy and content judgement
- Confidence influencing senior stakeholders and multiple partners without direct authority
Nice to have: a background in sport, media or fan engagement; experience with A/B testing tools such as Optimizely; experience running localised or multilingual programmes.
Customer Lifecycle Marketing Manager – Adobe Journey Optimizer / AEP in London employer: INTEC SELECT LIMITED Careers
As a leading global organisation, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Our London-based team enjoys the flexibility of a hybrid working model, competitive daily rates, and ample opportunities for professional growth within a technology-driven environment. Join us to be part of an Agile Scrum team where your contributions will directly impact the reliability and accuracy of our critical Commodity Trading and Risk Management platform.
Contact Details:
INTEC SELECT LIMITED Careers Recruitment Team
