At a Glance
- Tasks: Lead product marketing for AI dealmaking, shaping messaging and positioning in financial services.
- Company: Join Intapp, a leader in deal and relationship management with a focus on AI innovation.
- Benefits: Enjoy flexible work, generous time off, wellness programs, and growth opportunities.
- Other info: Collaborate across teams and mentor junior members in a dynamic, supportive environment.
- Why this job: Make an impact in a high-priority role driving AI solutions in investment banking.
- Qualifications: Experience in B2B SaaS marketing, particularly with AI or data products, is essential.
The predicted salary is between 90000 - 110000 £ per year.
Intapp’s go-to-market for AI dealmaking is one of the company’s highest-priority growth motions. As Product Marketing Director, AI Dealmaking Solutions, you’ll own the combined DealCloud with Celeste offering for private capital markets and investment banking and advisory firms — a Director-level role reporting to the VP of Solutions Marketing, with a small team behind you.
This is where Intapp’s category leadership in deal and relationship management meets an emerging agentic AI motion, and you’re responsible for making the two work together in the market. Day to day, you’ll set positioning and messaging for the financial services offering, take packaging and pricing constructs to the field, build seller qualification frameworks, and run the feedback loop between live client conversations and product and pricing decisions.
You’ll work across Product, Pricing, Sales, Industry Marketing, and Demand Generation, and you’ll develop two to three junior team members supporting the Celeste and DealCloud motions. Candidates with experience launching AI, data, or platform products in enterprise SaaS and working fluency in private capital or investment banking workflows are encouraged to apply.
- Own positioning and messaging for the financial services offering, translating platform capabilities into deal-lifecycle value stories across fundraising, deal sourcing, screening, pipeline management, investor coverage, and exits — and building the competitive story for how Intapp wins.
- Take packaging and pricing to market by partnering with Product, Pricing, and Sales on tiers, bundles, and usage-based commercial constructs, including AI credits, and arming sellers with talk tracks, guardrails, and objection handling that reinforce cost predictability and business value.
- Build and own the seller motion, including qualification frameworks and pre-qualification questions that tell sellers what to sell, to whom, and when — and when to bring in specialist teams.
- Drive solution-level field assets from launch through sustained adoption — pitch decks, demo narratives, and competitive positioning — and run the field feedback loop that channels win/loss patterns, objections, and adoption signals into sharper positioning, packaging, and roadmap decisions.
- Orchestrate end-to-end launches across Product, Pricing, Sales, Marketing, and post-sales; define and track GTM effectiveness metrics; and lead a team of two to three junior team members supporting the Celeste and DealCloud motions.
Benefits
- Time away: In addition to generous paid time off, we recognize most major regional holidays.
- Flexibility: Intapp provides a highly flexible work environment to help employees successfully juggle work, wellness, and personal obligations.
- Wellness: Wellness is about being healthy and balanced in all areas of your life. We provide medical benefits for you and your family that offer quality, flexibility, and value.
- Saving and investing: We offer a variety of savings and investment programs to help you plan for the future and reach your financial goals.
- Family: We strive to be a great place to work for those with families. Benefits like paid parental leave, including adoptive leave, make it easier to take time off to welcome your new addition.
- Growth: We offer a variety of trainings and opportunities to help you increase your knowledge, build new skills, and take charge of your career.
Working fluency in private capital and investment banking workflows: deal sourcing, fundraising, LP coverage, pipeline management, and M&A advisory, enough to build credible use cases and enablement for sellers who face dealmakers every day.
A client- and field-centric launch record that includes a built-in listening loop: combining win/loss data, usage signals, and direct seller and client feedback, then turning what you hear into sharper positioning and product decisions.
Exceptional storytelling for technical products and the cross-functional leadership to drive alignment across Product, Pricing, Sales, and Marketing without direct authority.
B2B product or solutions marketing experience in enterprise SaaS, with direct ownership of go-to-market for an AI, data, or platform product — not just its messaging.
A builder’s mindset — you’ve launched a new offer or motion inside an established business, iterated on field feedback, and are comfortable shipping before the playbook feels finished.
Experience taking packaging and pricing to the field — launching or evolving tiers, bundles, or usage-based models, and coaching sellers to handle pricing objections without discounting the story.
Intapp is looking for intellectually curious, self-motivated professionals who like to get hands-on to contribute to the overall success of the business and their team.
Product Marketing Director (AI Dealmaking) employer: Intapp
At Intapp, we pride ourselves on being an exceptional employer, offering a dynamic work environment in Belfast that fosters professional growth and collaboration. Our commitment to employee development is evident through comprehensive training opportunities, flexible working arrangements, and a culture that values creativity and teamwork. With a focus on well-being and community support, we ensure our team members thrive both personally and professionally while making a meaningful impact within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director (AI Dealmaking)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Intapp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Intapp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Intapp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Intapp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Director (AI Dealmaking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Intapp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Intapp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Intapp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Intapp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Intapp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Intapp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
