At a Glance
- Tasks: Shape audience strategies and design segmentation frameworks for a major organisation.
- Company: Join a global organisation building a new data & marketing tech team.
- Benefits: Competitive day rate, flexible work environment, and high visibility across teams.
- Other info: Opportunity to influence a new marketing technology stack launching soon.
- Why this job: Make a real impact on customer intelligence and marketing strategies from day one.
- Qualifications: Experience in segmentation and audience strategy, preferably with CDP tools.
The predicted salary is between 50000 - 50000 £ per year.
A global organisation is building a brand‐new centralised data & marketing technology team, and they're looking for a Segmentation Analyst to help shape the foundations from day one. This role sits at the intersection of data, MarTech, and lifecycle marketing, supporting four brands and working closely with data engineering, data science, analytics, and journey teams.
If you enjoy turning customer data into actionable, commercially impactful audience strategies, this role offers the chance to influence how a major organisation activates customer intelligence across its entire marketing ecosystem.
As the successful Segmentation Analyst, you will:
- Design and evolve segmentation frameworks across acquisition, engagement, retention, and value growth.
- Build behavioural, lifecycle, value‐based and needs‐based segments within the CDP.
- Own audience configuration and partner with Data Engineering & MarTech to improve identity resolution, consent handling, and data quality.
- Enable journey orchestration by supplying fit‐for‐purpose audiences for triggered, lifecycle, and always‐on programmes.
- Support experimentation through clean test/control groups, holdouts, and eligibility rules.
- Drive governance, documentation, naming conventions, and GDPR‐aligned best practice.
- Collaborate with analytics to define segment‐level KPIs and translate insights into optimisation opportunities.
You will need to be able to demonstrate the following:
- Proven experience in segmentation, audience strategy, or CDP‐led marketing enablement.
- Hands‐on experience with Oracle or Eloqua CDP (strongly preferred).
- Background in B2B marketing and operationalising CDP insights into digitally‐led buying journeys.
- Strong understanding of lifecycle marketing and personalisation at scale.
- Ability to translate data and behavioural insights into commercially aligned execution.
- Comfortable working in complex, global, matrixed environments.
- Highly detail‐oriented with a structured, governance‐first mindset.
- Collaborative partner to analytics, MarTech, and marketing operations teams.
You will join a brand‐new team and help build the foundations from day one. Influence the rollout of a new marketing technology stack launching in July. Have high visibility across analytics, MarTech, and commercial teams. There is the opportunity to shape audience strategy used across multiple brands, a blend of strategic ownership and hands‐on CDP activation.
Location: London (2 days/week onsite) Day Rate: £338/day (Inside IR35) Contract Length: 12 months (no extension) Start: ASAP – ideally before early August Hours: 35 per week
For immediate consideration, forward an up to date CV and apply today.
Segmentation Analyst in Sutton Coldfield employer: IntaPeople Limited
Join a forward-thinking global organisation as a Segmentation Analyst, where you will play a pivotal role in shaping the future of data and marketing technology. With a collaborative work culture that values innovation and strategic thinking, you'll have the opportunity to influence audience strategies across multiple brands while enjoying professional growth in a dynamic London environment. Benefit from a competitive day rate and the chance to work closely with cross-functional teams, all while contributing to impactful marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Segmentation Analyst in Sutton Coldfield
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We think you need these skills to ace Segmentation Analyst in Sutton Coldfield
Some tips for your application 🫡
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Show Your Flexibility:Since this is a temporary role, it's important to convey your adaptability and willingness to learn. In your cover letter to IntaPeople Limited, emphasise how quickly you can get up to speed with new tools or projects. Highlight any previous experiences where you've had to adjust to new environments or challenges.
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How to prepare for a job interview at IntaPeople Limited
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For a data science gig, it's crucial to demonstrate your analytical abilities. Be ready to discuss previous projects and the methodologies you used. Think about how you can quantify your impact—did your analysis improve efficiency or save costs? These are the stories that will stick with interviewers at IntaPeople Limited.
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You might face technical questions on tools relevant to data science, like Python, R, or SQL. Prepare to solve a problem live—perhaps they'll ask you to write a simple query or code snippet. It’s cool to talk about them, but we need to show we can do it in practice, especially in a temporary role where quick results matter.
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