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For Companies At a Glance
- Tasks: Drive growth marketing initiatives and optimise customer engagement across multiple channels.
- Company: Join Insurance Insider, a leading voice in global specialty (re)insurance journalism.
- Benefits: Competitive salary, hybrid work model, and potential for permanent position.
- Why this job: Make a real impact on growth strategies in a fast-paced, innovative environment.
- Qualifications: 4-6+ years in B2B SaaS or subscriptions with strong analytical skills.
- Other info: Collaborate closely with senior leadership and shape the future of growth marketing.
The predicted salary is between 45000 - 50000 £ per year.
Location: City of London (Hybrid)
Contract: Full-time, 6 months contract (potential temp to perm)
Salary: £45,000-50,000
About Insurance Insider
Insurance Insider is a leading voice in global specialty (re)insurance journalism. Renowned for its deep industry insights, investigative reporting, and exclusive market intelligence, the company serves professionals who need to stay ahead of trends and developments in underwriting, broking, and capital markets. Working within this organization means joining a team driven by editorial excellence, data‑driven analysis, and a culture of innovation.
About the Role
Insurance Insider is seeking a commercially minded, data‑driven Growth Marketing Manager to help drive revenue growth across our B2B subscription business. In this role, you will take ownership of key growth levers across the full customer lifecycle, from demand generation and acquisition through conversion, retention, and expansion. You will not only execute campaigns, but also identify opportunities to improve performance, prioritise initiatives based on commercial impact, and recommend where investment will drive the strongest ROI.
This is a hands‑on but increasingly strategic role within the Marketing team. You'll partner closely with Sales as part of a unified revenue function and collaborate with Product to develop features, experiments, and experiences that drive engagement and growth. The Growth Marketing Manager reports to the Director of Marketing (UK) and plays an active role in shaping growth priorities, analysing performance trends, and contributing to commercial decision‑making.
What You'll Do
- Drive performance across key marketing stages of the growth funnel, identifying opportunities to improve acquisition, engagement, and expansion while partnering with Sales on downstream conversion outcomes.
- Plan, execute, and optimise multi‑channel growth initiatives across paid, organic, ABM, lifecycle, partnerships, and emerging channels.
- Partner with the Director of Marketing (UK) to develop quarterly growth plans aligned to revenue targets.
- Monitor and analyse core metrics (pipeline contribution, CAC, LTV, conversion rates, etc.), translating data into actionable insights and strategic recommendations.
- Manage lifecycle marketing and automation within HubSpot, building scalable acquisition, nurture, onboarding, and retention programs.
- Support the development and refinement of attribution and measurement frameworks to improve visibility into revenue drivers.
- Run structured growth experiments and A/B tests, forming hypotheses, prioritising tests, and sharing learnings across teams.
- Partner with Sales to align on ICP targeting, refine messaging based on market feedback, improve lead quality, and identify expansion opportunities within existing accounts.
- Work closely with Product to share customer insights and drive adoption and expansion by supporting feature development and in‑product engagement strategies.
- Produce clear, commercially focused reporting for leadership, highlighting marketing's contribution to revenue outcomes.
What We're Looking For
- 4‑6+ years of experience in B2B SaaS, subscriptions, media, or market intelligence, ideally in enterprise or sales‑led environments.
- Experience managing multi‑channel growth initiatives with measurable revenue impact.
- Strong commercial understanding of metrics such as CAC, LTV, conversion rates, and pipeline contribution.
- Experience working with attribution models and evaluating ROI across complex buyer journeys.
- Hands‑on expertise with HubSpot and Salesforce; familiarity with analytics tools (GA4, Power BI, Dreamdata or similar).
- Experience planning and executing structured experimentation programs.
- Solid understanding of demand generation, lead generation, ABM, paid acquisition, SEO, and lifecycle marketing.
- Strong analytical and strategic thinking skills, with the confidence to make recommendations backed by data.
- Comfortable presenting insights to senior stakeholders.
- A proactive, ownership‑driven mindset with the ability to balance strategic thinking and execution.
Why This is a Great Opportunity
- Clear ownership of meaningful growth levers in a respected, fast‑growing B2B subscription brand.
- Close partnership with the Director of Marketing (UK), Chief Marketing Officer, and exposure to broader commercial strategy.
- Opportunity to shape how growth marketing scales within a unified revenue organisation.
Head of People and Culture in London employer: Insurance Insider
Contact Detail:
Insurance Insider Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of People and Culture in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of People and Culture in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of People and Culture role. Highlight relevant experience in B2B SaaS, subscriptions, or media, and showcase your understanding of metrics like CAC and LTV. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about growth marketing and how your skills can drive revenue for Insurance Insider. Be sure to mention any hands-on experience with HubSpot or Salesforce, as we love data-driven candidates.
Showcase Your Analytical Skills: In your application, don’t forget to highlight your analytical and strategic thinking skills. We’re looking for someone who can translate data into actionable insights, so share examples of how you've done this in past roles. It’ll make you stand out!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people. Plus, we love seeing candidates who follow our process!
How to prepare for a job interview at Insurance Insider
✨Know Your Metrics
Familiarise yourself with key metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive growth and make strategic decisions.
✨Showcase Your Hands-On Experience
Highlight your hands-on expertise with tools like HubSpot and Salesforce. Prepare examples of how you've executed multi-channel growth initiatives and the measurable impact they had on revenue.
✨Prepare for Data-Driven Discussions
Since this role is data-driven, be prepared to discuss how you've translated data into actionable insights. Think of specific instances where your analysis led to significant improvements in marketing performance.
✨Demonstrate Strategic Thinking
Be ready to share your approach to planning and executing structured experimentation programs. Discuss how you prioritise tests and what learnings you've shared across teams to enhance growth strategies.