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- Tasks: Drive growth through innovative marketing strategies and data analysis.
- Company: Join a leading voice in global specialty (re)insurance journalism.
- Benefits: Competitive salary, hybrid work model, and potential for permanent role.
- Why this job: Make a real impact on revenue growth in a fast-paced environment.
- Qualifications: 4-6 years in B2B SaaS or media with strong analytical skills.
- Other info: Collaborate closely with senior leadership and shape marketing strategies.
The predicted salary is between 45000 - 50000 ÂŁ per year.
Location: City of London (Hybrid)
Contract: Full-time, 6 months contract (potential temp to perm)
Salary: ÂŁ45,000-50,000
About Insurance Insider
Insurance Insider is a leading voice in global specialty (re)insurance journalism. Renowned for its deep industry insights, investigative reporting, and exclusive market intelligence, the company serves professionals who need to stay ahead of trends and developments in underwriting, broking, and capital markets. Working within this organization means joining a team driven by editorial excellence, data‑driven analysis, and a culture of innovation.
About the Role
Insurance Insider is seeking a commercially minded, data‑driven Growth Marketing Manager to help drive revenue growth across our B2B subscription business. In this role, you will take ownership of key growth levers across the full customer lifecycle, from demand generation and acquisition through conversion, retention, and expansion. You will not only execute campaigns, but also identify opportunities to improve performance, prioritise initiatives based on commercial impact, and recommend where investment will drive the strongest ROI. This is a hands‑on but increasingly strategic role within the Marketing team. You'll partner closely with Sales as part of a unified revenue function and collaborate with Product to develop features, experiments, and experiences that drive engagement and growth. The Growth Marketing Manager reports to the Director of Marketing (UK) and plays an active role in shaping growth priorities, analysing performance trends, and contributing to commercial decision‑making.
What You'll Do
- Drive performance across key marketing stages of the growth funnel, identifying opportunities to improve acquisition, engagement, and expansion while partnering with Sales on downstream conversion outcomes.
- Plan, execute, and optimise multi‑channel growth initiatives across paid, organic, ABM, lifecycle, partnerships, and emerging channels.
- Partner with the Director of Marketing (UK) to develop quarterly growth plans aligned to revenue targets.
- Monitor and analyse core metrics (pipeline contribution, CAC, LTV, conversion rates, etc.), translating data into actionable insights and strategic recommendations.
- Manage lifecycle marketing and automation within HubSpot, building scalable acquisition, nurture, onboarding, and retention programs.
- Support the development and refinement of attribution and measurement frameworks to improve visibility into revenue drivers.
- Run structured growth experiments and A/B tests, forming hypotheses, prioritising tests, and sharing learnings across teams.
- Partner with Sales to align on ICP targeting, refine messaging based on market feedback, improve lead quality, and identify expansion opportunities within existing accounts.
- Work closely with Product to share customer insights and drive adoption and expansion by supporting feature development and in‑product engagement strategies.
- Produce clear, commercially focused reporting for leadership, highlighting marketing's contribution to revenue outcomes.
What We're Looking For
- 4‑6+ years of experience in B2B SaaS, subscriptions, media, or market intelligence, ideally in enterprise or sales‑led environments.
- Experience managing multi‑channel growth initiatives with measurable revenue impact.
- Strong commercial understanding of metrics such as CAC, LTV, conversion rates, and pipeline contribution.
- Experience working with attribution models and evaluating ROI across complex buyer journeys.
- Hands‑on expertise with HubSpot and Salesforce; familiarity with analytics tools (GA4, Power BI, Dreamdata or similar).
- Experience planning and executing structured experimentation programs.
- Solid understanding of demand generation, lead generation, ABM, paid acquisition, SEO, and lifecycle marketing.
- Strong analytical and strategic thinking skills, with the confidence to make recommendations backed by data.
- Comfortable presenting insights to senior stakeholders.
- A proactive, ownership‑driven mindset with the ability to balance strategic thinking and execution.
Why This is a Great Opportunity
- Clear ownership of meaningful growth levers in a respected, fast‑growing B2B subscription brand.
- Close partnership with the Director of Marketing (UK), Chief Marketing Officer, and exposure to broader commercial strategy.
- Opportunity to shape how growth marketing scales within a unified revenue organisation.
Growth Marketing Manager in London employer: Insurance Insider
Contact Detail:
Insurance Insider Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate your growth marketing expertise and how you can drive results, just like the role at Insurance Insider.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their growth strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals, especially around metrics like CAC and LTV.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in B2B SaaS and any multi-channel growth initiatives you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about growth marketing and how you can drive revenue for Insurance Insider. Be specific about your achievements and how they relate to the role.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used metrics like CAC, LTV, and conversion rates to inform your marketing strategies. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you bring to the table!
How to prepare for a job interview at Insurance Insider
✨Know Your Metrics
Familiarise yourself with key metrics like CAC, LTV, and conversion rates before the interview. Be ready to discuss how you've used these metrics in past roles to drive growth and make data-driven decisions.
✨Showcase Your Campaigns
Prepare to talk about specific multi-channel growth initiatives you've managed. Highlight the strategies you employed, the results achieved, and how you optimised campaigns for better performance.
✨Understand the Company
Research Insurance Insider thoroughly. Understand their market position, audience, and recent developments in the industry. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Be Ready for Collaboration Questions
Since this role involves working closely with Sales and Product teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've aligned marketing strategies with sales goals and product development.