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- Tasks: Drive revenue growth through innovative marketing strategies and data-driven insights.
- Company: Join a leading source of intelligence in the global insurance market.
- Benefits: Competitive pay, comprehensive benefits, and professional development opportunities.
- Why this job: Make a real impact in a fast-growing B2B subscription brand.
- Qualifications: 4-6 years in B2B SaaS or subscriptions with strong analytical skills.
- Other info: Dynamic hybrid work environment with ownership and exposure to commercial strategy.
The predicted salary is between 36000 - 60000 £ per year.
Insurance Insider is the leading source of actionable intelligence for the global insurance, reinsurance and ILS markets. Our deeply sourced reporting and exclusive data tools give senior leaders the clarity they need to anticipate shifts and make confident decisions. As we scale our subscription and intelligence products, we’re building a commercial engine that matches the pace and ambition of our journalism. Joining the team means working inside a business that moves markets, where sharp insight, experimentation and commercial impact drive how we build, market and grow our platform.
About the Role
Insurance Insider is seeking a commercially minded, data-driven Growth Marketing Manager to help drive revenue growth across our B2B subscription business. In this role, you will take ownership of key growth levers across the full customer lifecycle, from demand generation and acquisition through conversion, retention, and expansion. You will not only execute campaigns, but also identify opportunities to improve performance, prioritise initiatives based on commercial impact, and recommend where investment will drive the strongest ROI. This is a hands-on but increasingly strategic role within the Marketing team. You’ll partner closely with Sales as part of a unified revenue function and collaborate with Product to develop features, experiments, and experiences that drive engagement and growth. The Growth Marketing Manager reports to the Director of Marketing (UK) and plays an active role in shaping growth priorities, analysing performance trends, and contributing to commercial decision-making.
What You’ll Do
- Drive performance across key marketing stages of the growth funnel, identifying opportunities to improve acquisition, engagement, and expansion while partnering with Sales on downstream conversion outcomes.
- Plan, execute, and optimise multi-channel growth initiatives across paid, organic, ABM, lifecycle, partnerships, and emerging channels.
- Partner with the Director of Marketing (UK) to develop quarterly growth plans aligned to revenue targets.
- Monitor and analyse core metrics (pipeline contribution, CAC, LTV, conversion rates, etc.), translating data into actionable insights and strategic recommendations.
- Manage lifecycle marketing and automation within HubSpot, building scalable acquisition, nurture, onboarding, and retention programs.
- Support the development and refinement of attribution and measurement frameworks to improve visibility into revenue drivers.
- Run structured growth experiments and A/B tests, forming hypotheses, prioritising tests, and sharing learnings across teams.
- Partner with Sales to align on ICP targeting, refine messaging based on market feedback, improve lead quality, and identify expansion opportunities within existing accounts.
- Work closely with Product to share customer insights and drive adoption and expansion by supporting feature development and in-product engagement strategies.
- Produce clear, commercially focused reporting for leadership, highlighting marketing’s contribution to revenue outcomes.
What We’re Looking For
- 4–6+ years of experience in B2B SaaS, subscriptions, media, or market intelligence, ideally in enterprise or sales-led environments.
- Experience managing multi-channel growth initiatives with measurable revenue impact.
- Strong commercial understanding of metrics such as CAC, LTV, conversion rates, and pipeline contribution.
- Experience working with attribution models and evaluating ROI across complex buyer journeys.
- Hands-on expertise with HubSpot and Salesforce; familiarity with analytics tools (GA4, Power BI, Dreamdata or similar).
- Experience planning and executing structured experimentation programs.
- Solid understanding of demand generation, lead generation, ABM, paid acquisition, SEO, and lifecycle marketing.
- Strong analytical and strategic thinking skills, with the confidence to make recommendations backed by data.
- Comfortable presenting insights to senior stakeholders.
- A proactive, ownership-driven mindset with the ability to balance strategic thinking and execution.
Why This is a Great Opportunity
- Clear ownership of meaningful growth levers in a respected, fast-growing B2B subscription brand.
- Close partnership with the Director of Marketing (UK), Chief Marketing Officer, and exposure to broader commercial strategy.
- Opportunity to shape how growth marketing scales within a unified revenue organisation.
Why Join Us?
Insurance Insider offers a dynamic work environment where your contributions are valued and celebrated. You’ll join a small, fast-growing research team with real ownership and exposure, alongside competitive compensation, comprehensive benefits, and opportunities for professional development. Applicants must have authorisation to work in the UK. We are unable to provide visa sponsorship for this role, now or in the future.
Location: City of London (Hybrid)
Contract: Full-time, 6-months contract (potential temp to perm)
Growth Marketing Manager employer: Insurance Insider
Contact Detail:
Insurance Insider Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in growth marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially around revenue growth and customer engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Insurance Insider.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in B2B SaaS and any relevant metrics you've worked with, like CAC and LTV. We want to see how your skills align with our goals!
Show Off Your Data Skills: Since this role is all about being data-driven, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive marketing decisions or improve performance. We love a good story backed by numbers!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to quickly understand what you bring to the table.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Insurance Insider!
How to prepare for a job interview at Insurance Insider
✨Know Your Metrics
Make sure you’re well-versed in key metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive growth and make strategic decisions.
✨Showcase Your Campaigns
Prepare to talk about specific multi-channel growth initiatives you've managed. Highlight the measurable revenue impact of these campaigns and any A/B tests or experiments you’ve run to optimise performance.
✨Understand the Customer Lifecycle
Familiarise yourself with the full customer lifecycle from demand generation to retention. Be prepared to share insights on how you’ve improved engagement and expansion in previous roles.
✨Collaborate and Communicate
Emphasise your experience working closely with sales and product teams. Discuss how you’ve aligned marketing strategies with sales goals and contributed to commercial decision-making through clear reporting.