Job Summary
Drive Insulet's international competitive marketing strategy by turning market and competitor insights into impactful messaging, sales enablement tools, and HCP/DTC campaigns. This highly cross-functional role partners with global and regional teams to strengthen competitive readiness and deliver differentiated market positioning across international markets.
Position Overview
The Marketing Manager, International Competitive Management, owns the international region alignment, development and execution of consistent, impactful international competitive marketing activities and readiness focused on Insulet's key competitors.
The role analyses competitor products, value propositions, market strategies, and communications against Insulet's portfolio to identify implications and opportunities for Healthcare Professional (HCP), People with Diabetes (PWD), sales, and other internal audiences.
The Marketing Manager develops differentiated competitive messaging plans and translates insights into compelling HCP and direct-to-consumer communications, presentations, education, and sales-readiness materials. The role builds deep subject-matter expertise, proactively shares actionable recommendations, and owns the ongoing quality, accessibility, and maintenance of the central repository of competitive resources.
Working closely with global competitive intelligence and global, regional, and local marketing, sales, sales training, medical, HCP, and direct-to-consumer partners, the role aligns competitive priorities, strengthens organisational understanding of the competitive landscape, and supports consistent execution across international markets.
Success in this position requires strategic and structured thinking, strong analytical judgement, confident communication and presentation skills, and disciplined project and stakeholder management. The role leads cross-functional initiatives with a high level of ownership, accountability, and proactive communication.
Key Responsibilities
- Own the development and execution of consistent, impactful international competitive marketing activities and strategies focused on Insulet's key competitors.
- Build messaging plans and working in close collaboration with regional, global, and local HCP and DTC marketing partners to ensure integration into existing programs or identifying if new programs are needed.
- Analyse competitor value propositions against Insulet's portfolio at both product and communication levels.
- Build deep subject-matter expertise and proactively share actionable insights with international marketing, sales and sales-training and other cross-functional stakeholders.
- Own and maintain a central repository of competitive resources, ensuring materials are kept up to date, easy to access, and aligned with existing platforms.
- Partner with global competitive intelligence, regional and local marketing, sales, sales training, and medical teams to align on competitive priorities, share insights, and strengthen understanding of competitor products and market strategies.
- Lead cross-functional projects with structured thinking, strong project management, and effective stakeholder collaboration.
Required Experience & Capabilities
- Bachelor's degree or equivalent experience required; advanced degree preferred.
- Experience in international or regional marketing, sales, clinical or sales training, preferably within healthcare, medical devices, or life sciences.
- Demonstrated experience presenting to diverse audiences, with strong articulation, confidence, executive presence, and engaging delivery.
- Proven ability to develop strategic messaging and translate competitive insights into actionable marketing, communications, and sales-readiness initiatives.
- Proven ability to collaborate across global, regional, and local marketing, sales, training, medical, and other cross-functional teams.
- Strong strategic thinking, organisational, and project management capabilities, including the ability to manage complexity, competing priorities, and multiple stakeholders.
- Working knowledge of type 1 diabetes, continuous glucose monitoring and automated insulin delivery technologies, or demonstrated ability to learn complex technologies quickly.
- Excellent written and verbal communication skills in English; proficiency in French, Spanish, German, Italian, or another relevant language is an advantage.
Skills & Competencies
- Ability to simplify complex information and translate it into clear, compelling messaging, presentations, and learning materials.
- Strong stakeholder management and influencing skills across functions, markets, and seniority levels.
- High level of ownership, accountability, initiative, and proactive communication.
- Collaborative, adaptable, and comfortable working in a fast-paced international environment.
- Strong analytical judgement and attention to detail, with the ability to identify implications and recommend action.
Key Success Measures
Delivery of clear, differen
Marketing Manager, International Competitive Management employer: insulet
Insulet UK is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation in the diabetes education sector. With a strong commitment to employee growth, we provide ample opportunities for professional development and engagement with leading healthcare professionals, all while supporting a mission-driven culture that prioritises meaningful contributions to patient care. Join us in our state-of-the-art facilities in the UK, where your expertise will directly impact the lives of those living with diabetes.
