At a Glance
- Tasks: Lead marketing programmes for innovative medical devices across EU distributor markets.
- Company: Join Insulet, a fast-growing medical device company transforming diabetes care.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with travel opportunities across Europe and a collaborative work environment.
- Why this job: Make a real impact on people's lives while driving brand success in healthcare.
- Qualifications: Degree in Marketing/Business/Life Science and relevant marketing experience.
The predicted salary is between 36000 - 60000 € per year.
Position Overview
Position Overview:
Insulet is an innovative manufacturer of medical devices, and our goal is to help people with diabetes live their life with freedom. We are the developer and manufacturer of the Omnipod Insulin Management System, and our technology has already helped thousands of people living with diabetes. Insulet is one of the fastest growing medical device companies and operates in Europe, Canada, Middle East and the US.
Reporting to the Senior Marketing Manager – EU Distributor Markets, this Marketing Manager maternity cover will be responsible for leading marketing programmes in a selection of EU distributor markets where Insulet doesn’t have a direct presence in Europe. In conjunction with the Snr. Marketing Manager, the Marketing Manager will be responsible for the flawless implementation of Insulet’s marketing strategies and the Distributor marketing plans in the territories. By working proactively and collaboratively with all stakeholders across the business, the Marketing Manager will have a vital role in maximising the potential of the Omnipod System across the region. They will refine best practice processes to ensure efficiencies and consistency in bringing new products and projects to the market.
A key skillset required for this is the effective influencing and collaboration with external distributor partners, driving engagement, buy-in and adoption of key brand initiatives and growth objectives. This position will work closely with the GM EU Distributor Markets, Product Manager for Distributor Markets, Clinical Training Lead, Legal, Medical, and central marketing functions.
Responsibilities
- Working with channel partners and central marketing function to anticipate the needs of the market by understanding key dynamics including clinical trends, care delivery and payment.
- Working with channel partners to build insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics.
- Working with partner organizations and centralized marketing function in the formulation of marketing and product strategies as well as initial and annual marketing plans.
- Builds insights and knowledge of the customer, competitive landscape and market and communicates this internally. Creates a partnership with channel partners and central marketing function to develop successful customer orientated marketing plans.
- Assesses the brand and develops the brand and commercial needs (margin, competitor advantage, and positioning and value propositions) for your Country/Region.
- Delivers overall brand management for the Country/Region. This includes a mix of marketing programmes in order to drive key brand performance metrics such as sales, awareness and equity.
- Supports the development of the digital marketing channels for health care professionals, patients and health care providers within channel partners.
- Working with channel partners to identify key opinion leaders and drives programmes to deliver thought leadership for the brand and relationship development for Insulet.
- Identify, support development and deliver new evidence for the brand and strengthen existing ones for Distributor Markets.
- Efficient management of marketing budget to ensure spend & return on investment (RoI), is maximized.
Education/Experience
- Bachelor\'s Degree in Marketing/Business/ Life Science.
- Relevant experience in a medical device, pharmaceutical marketing or sales/commercial function, also developing product and marketing strategy
- Experience in diabetes therapy is a bonus.
Skills / Competencies
Required
- Fluent in English, a second language would be advantageous
- Ability to work in a complex and collaborative environment.
- Has a proven track record of driving acquisition through new and innovative marketing techniques.
- Influencing skills – Ability to influence third party organisations in the development of robust planning.
- Ability to develop business cases for new programs, including demonstrating potential ROI.
- Demonstrated strategic and critical thinking capabilities with forward looking perspective.
- Strong communication and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across organisations.
- Adept at adapting plans effectively for optimal impact across multiple geographies.
- Experienced relationship-management expertise, and project management skills.
- Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.
- Familiarity with complex, competitive markets preferred.
- Excellent organizational skills with ability to project plan.
- Excellent PowerPoint and presentation skills.
- Good Excel understanding and basic modelling ability.
- Demonstrated ability to manage concurrent, complex, and cross-functional projects required.
- Passion and drive to support people with Type 1 diabetes to live life to the full.
- Excellent oral and written communication and social skills.
- Easily adapts to new/changing environments.
- Marketing asset approval process and systems experience.
Desired
- Medical device or pharmaceutical sales experience.
- Experience working with distributor partners.
- Understanding of the EU Med Tech promotional guidelines for healthcare professionals and direct to consumer.
Travel
- This is a role working across multiple European markets, so regular travel is a requirement of the role. Approximately 40% of time.
- Note – This role is based out of our London office on a Hybrid working basis.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
Please read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us here.
Marketing Manager, EU Distributor Markets (m,w,d) (maternity cover) in City of London employer: Insulet
Insulet is an exceptional employer that prioritises innovation and employee growth, offering a dynamic work culture where collaboration and creativity thrive. With a focus on making a meaningful impact in the lives of people with diabetes, employees benefit from a supportive environment that encourages professional development and provides opportunities to work across diverse European markets. The hybrid working model based in London allows for flexibility while being part of a rapidly growing medical device company dedicated to improving healthcare outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, EU Distributor Markets (m,w,d) (maternity cover) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Insulet's mission and how the Omnipod system works. This will help you show your passion and knowledge during the interview, making you stand out.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Marketing Manager. Tailor your examples to highlight your ability to influence and collaborate effectively with partners.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Insulet.
We think you need these skills to ace Marketing Manager, EU Distributor Markets (m,w,d) (maternity cover) in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight relevant experience in medical devices or marketing strategies that align with our goals at Insulet. We want to see how your skills can help us make a difference!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about helping people with diabetes and how your background makes you a perfect fit for our team. Let us know what excites you about this role!
Showcase Your Collaboration Skills:Since this role involves working closely with various stakeholders, be sure to highlight your collaboration and influencing skills. Share examples of how you've successfully worked with others to achieve common goals – we love teamwork!
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you. Don’t miss out on this opportunity!
How to prepare for a job interview at Insulet
✨Know Your Stuff
Before the interview, dive deep into Insulet's products, especially the Omnipod System. Understand its features, benefits, and how it stands out in the market. This will not only show your enthusiasm but also help you answer questions confidently.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various stakeholders, be ready to share examples of how you've successfully collaborated in the past. Highlight any experiences where you influenced third-party organisations or worked with distributor partners.
✨Prepare for Market Insights
Familiarise yourself with the EU medical device landscape, especially regarding diabetes therapy. Be prepared to discuss current trends, challenges, and opportunities in the market. This will demonstrate your strategic thinking and understanding of the industry.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions ready. Ask about the company's future plans in the EU markets or how they measure success for the Marketing Manager role. This shows your genuine interest and helps you gauge if it's the right fit for you.
