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For Companies At a Glance
- Tasks: Transform marketing data into strategic insights that drive performance across campaigns and markets.
- Company: Join Insulet, an innovative medical device company dedicated to simplifying life for people with diabetes.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and career development.
- Why this job: Make a real impact by shaping data-driven marketing strategies in a fast-paced environment.
- Qualifications: Bachelor's degree in business, marketing, or analytics; experience in marketing analytics preferred.
The predicted salary is between 36000 - 60000 £ per year.
Position Overview
As the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You’ll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you’ll shape data-driven strategies to fuel marketing insights that will elevate marketing execution and align it with business goals.
We’re looking for:
- A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions.
- A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact.
- A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights.
- An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders.
Responsibilities
- Provide Insights to Shape Marketing Strategy
- Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies.
- Translate analytical findings into business cases and action plans aligned with growth goals.
- Challenge assumptions with evidence-based insights that influence strategic priorities.
- Deliver Data-Driven Marketing Insights
- Analyze and interpret performance across HCP-focused marketing channels (e.g., digital engagement with HCP, peer-to-peer events, medical campaigns) to identify trends, ROI drivers, and engagement patterns.
- Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact.
- Provide timely insights and recommendations that optimize spend, messaging, and channel strategy.
- Deliver Market Access Data-Driven Insights
- Analyze payer data, reimbursement trends, and healthcare economic information to guide market access strategies.
- Analyze payer coverage policies and develop strategic recommendations to improve market access.
- Develop dashboards that are visually compelling for leadership to track market access performance metrics.
- Conduct competitive marketing analysis and monitor competitors' market access strategies to assess their impact on Insulet’s positioning and identify opportunities for differentiation.
- Optimize Tools & Technologies
- Build and maintain dashboards and reporting tools to track performance across marketing activities.
- Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights.
- Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows.
Education and Experience
- Bachelor’s degree in business, marketing, analytics, engineering, or a related field required.
- Relevant experience in a marketing analytics, commercial operations, or strategy role.
- Proven experience in med tech, pharma, or other regulated industries preferred.
- Demonstrated success in leading analytics initiatives and influencing strategic marketing decisions.
Skills and Competencies
- Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis.
- Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms.
- Strong business acumen and problem-solving skills within commercial and med tech environments.
- Ability to synthesize complex data into clear, actionable insights and strategic recommendations.
- Proven experience in building dashboards and automated reports with high attention to detail.
- Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels.
- Collaborative mindset with a track record of successful cross-functional partnerships.
- Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs.
- Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks.
- Comfortable working in a fast-paced, insights-driven environment with evolving priorities.
Location: International - London
Commercial Analytics Manager (Marketing and Market Access) employer: Insulet
Contact Detail:
Insulet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Analytics Manager (Marketing and Market Access)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working at companies you're eyeing. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Nail that interview prep! Research the company and its marketing strategies thoroughly. Be ready to discuss how your analytical skills can directly impact their campaigns and ROI – show them you mean business!
✨Tip Number 3
Show off your tech skills! If you've got experience with tools like Tableau or SQL, be sure to highlight that during interviews. Maybe even bring along a sample dashboard or report to demonstrate your expertise.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and making an impact in the marketing analytics space.
We think you need these skills to ace Commercial Analytics Manager (Marketing and Market Access)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Analytics Manager. Highlight your experience with marketing analytics tools and any relevant projects that showcase your ability to transform data into actionable insights.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've influenced marketing strategies through data-driven insights, and don’t forget to mention your collaborative spirit!
Showcase Your Technical Skills: Since we're looking for someone with strong technical skills, be sure to highlight your proficiency in tools like SQL, Python, Tableau, and Power BI. Mention any dashboards or reports you've built that had a significant impact on decision-making.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Insulet
✨Know Your Analytics Tools
Make sure you’re well-versed in the analytics tools mentioned in the job description, like SQL, Python, Tableau, and Power BI. Be ready to discuss how you've used these tools in past roles to drive marketing insights and performance.
✨Prepare Data-Driven Examples
Think of specific examples where your data analysis led to actionable insights or improved marketing strategies. Be prepared to explain how you translated complex data into clear recommendations that influenced business decisions.
✨Understand Market Access Strategies
Brush up on market access trends and payer data analysis. Show that you can connect marketing activities with field force impact and discuss how you’ve previously navigated challenges in this area.
✨Communicate Clearly and Confidently
Practice simplifying complex insights into compelling narratives. During the interview, focus on your ability to communicate effectively with both technical and non-technical stakeholders, showcasing your collaborative mindset.