At a Glance
- Tasks: Lead international marketing strategies to boost adoption of Automated Insulin Delivery globally.
- Company: Innovative healthcare company focused on transforming diabetes management.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Other info: Join a high-performing team dedicated to improving patient care worldwide.
- Why this job: Make a real difference in global healthcare while leading a dynamic marketing team.
- Qualifications: 8+ years in marketing or strategy roles, with strong leadership and communication skills.
The predicted salary is between 60000 - 75000 £ per year.
The Market Development Lead within International HCP Marketing is responsible for defining and leading international market development strategy within International Marketing to accelerate adoption of Automated Insulin Delivery (AID) and establish Omnipod as the real‑world standard of care globally. This role serves as the primary marketing point of accountability for key regional market development programs.
Key Responsibilities
- Develop a deep understanding of international market dynamics, care pathways and patient attitudes/attributes, barriers to care, and product adoption requirements to support AID becoming standard of care.
- Identify and understand international barriers to therapy adoption across key customer segments.
- Build and lead international market development strategies and plans as a therapy and market expert, in collaboration with global segment, medical, market access and local market teams.
- Support the development of creative market development strategies, programs, and marketing materials to drive international adoption of Omnipod and AID.
- Serve as International Marketing lead for KOL Engagement and HCP Education, partnering cross‑functionally to ensure aligned strategy and execution.
- Support regional sales training needs related to AID positioning, value story, and messaging.
- Partner with Product Management, Clinical, Medical, and Global Market Access teams to gather and translate insights on therapy adoption barriers.
- Partner with priority local markets throughout the therapy adoption lifecycle to assess market acceptance and messaging impact, adjusting strategies as needed.
- Lead and develop the international marketing market development team, currently one direct report, setting priorities and driving high‑quality execution.
- Partner with the Intl DTC & HCP team on development & deployment of key assets to drive awareness & education of AID within the broader brand comms plan.
- Build and develop a high‑performing, well‑aligned market development team.
Required Experience & Capabilities
- 8+ years of experience in global or international marketing, medical affairs, market development, or strategy roles.
- Strategic thinker with strong organization skills and project management competencies.
- Proven experience building markets or categories and accelerating therapy or product adoption.
- Strong understanding of global healthcare systems.
- Demonstrated cross‑functional leadership and influence skills.
- Experience working within a local market and regional marketing role.
- Strong people leadership, communication, and executive presentation skills.
- Healthcare, medical device, or pharmaceutical experience strongly preferred.
- Fluent English is essential; proficiency in a second European language is preferred.
Success Measures
- Strong execution of international market development strategy.
- Clear linkage between insights, evidence, education, and therapy adoption outcomes.
- Key success measures include increased penetration of AID (Automated Insulin Delivery) within key markets, increased consideration of prescribers and consumers of AID.
- Strong regional alignment and progress against 2026 market development priorities.
- Build and develop a high‑performing, well‑aligned market development team.
Sr Marketing Manager, Market Development employer: Insulet Corporation
As a leading innovator in healthcare technology, our company offers an exceptional work environment for the Sr Marketing Manager, Market Development role. With a strong focus on employee growth and development, we provide comprehensive training programs and opportunities for career advancement, all while fostering a collaborative and inclusive culture. Located in a vibrant international market, employees benefit from a dynamic atmosphere that encourages creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Marketing Manager, Market Development
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insulet Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insulet Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insulet Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Insulet Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr Marketing Manager, Market Development
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insulet Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insulet Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insulet Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insulet Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insulet Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insulet Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
