At a Glance
- Tasks: Lead marketing strategies for the Omnipod brand across EU Distributor Markets.
- Company: Insulet Corporation is an innovative medical device company focused on simplifying diabetes management.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team driving impactful marketing initiatives in healthcare and make a difference for people with diabetes.
- Qualifications: Bachelor's degree in Marketing or related field; experience in medical device or pharmaceutical marketing preferred.
- Other info: Regular travel across Europe is required, approximately 40% of the time.
The predicted salary is between 43200 - 72000 £ per year.
Joining the team during a time of tremendous expansion and innovation, the Senior Marketing Manager position is responsible for leading and delivering, in conjunction with our channel partners, the annual Marketing Plan for the Omnipod brand in all EU Distributor Markets. This position is also responsible for leading the development of an initial Marketing plan for expansion markets where the route to market has been determined to be through a channel partner.
A key objective of the role is to influence, develop and implement the short and long-term strategy to deliver consistent double digit topline growth across multiple diverse markets. Key duties will include leading the EU Distributor marketing team on the implementation and management of the product strategy, channel and customer propositions and messaging together with an understanding of key metrics through our third-party channel partners. An ability to share best practice in marketing plans and programmes to drive improvement and ensure successful achievement of strategic growth targets will be critical. Marketing strategies will include brand campaigns, channel strategies, digital content plans as well as patient programmes, key opinion leader and HCP engagement, loyalty building initiatives such as events and local advocacy partnering. The role will also be expected to identify medical education and clinical evidence opportunities for the brand in our partner markets.
This position will work closely with all our channel partners to deliver excellence in marketing ensuring compliance to Insulet values. Ability to influence internally will also be important as this position will work closely with the Senior Director of Distributor Markets, Product Manager for Distributor Markets, Clinical Training Lead, Legal, Medical, and central marketing functions.
Responsibilities:
- Working with channel partners and central marketing function to anticipate the needs of the market by understanding key dynamics including clinical trends, care delivery and payment.
- Working with channel partners to build insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics.
- Working with partner organizations and centralized marketing function in the formulation of marketing and product strategies as well as initial and annual marketing plans.
- Build insights and knowledge of the customer and market and communicate this internally. Create in partnership with channel partners and central marketing function to develop successful customer orientated marketing plans.
- Assess the brand and develop the brand and commercial needs (margin, competitor advantage, and positioning and value propositions) for your Country/Region.
- Lead and deliver overall brand management for the Country/Region. This includes a mix of marketing programmes in order to drive key brand performance metrics such as sales, awareness and equity.
- Support the development of the digital marketing channels for health care professionals, patients and health care providers within channel partners.
- Working with channel partners to identify key opinion leaders and drive programmes to deliver thought leadership for the brand and relationship development for Insulet.
- Identify, support development and deliver new evidence for the brand and strengthen existing ones for Distributor Markets.
- Manage budget for the respective Country/Region they are managing. Will be responsible for allocating and monitoring spend to ensure the budget is optimized and cost savings identified.
- Leading and Developing the EU Distributor Marketing Team.
JOB QUALIFICATIONS
- Bachelor's Degree in Marketing/Business/Life Science.
- Demonstrated experience in a medical device, pharmaceutical marketing or sales/commercial function.
- Experience in diabetes is a bonus.
- Versed in MS Office package, Adobe and database applications.
Skills / Competencies Required:
- Fluent in English, a second language would be advantageous.
- Ability to work in a complex and collaborative environment.
- Has a proven track record of driving acquisition through new and innovating marketing techniques.
- Influencing skills – Ability to influence third party organisations in the development of robust planning.
- Ability to develop business case for new programs, including demonstrating potential ROI.
- Demonstrated strategic thinking capabilities with forward looking perspective.
- Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across organisations.
- Adept at adapting plans effectively for optimal impact across multiple geographies.
- Experienced relationship-management expertise, and project management skills.
- Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.
- Familiarity with complex, competitive markets preferred.
- Excellent organizational skills with ability to project plan.
- Excellent PowerPoint and presentation skills.
- Good Excel understanding and basic modelling ability.
- Demonstrated ability to manage concurrent, complex, and cross-functional projects required.
- Passion and drive to support people with Type 1 diabetes to live life to the full.
- Excellent oral and written communication and social skills.
- Easily adapts to new/changing environments.
- Marketing asset approval process and systems experience.
Desired:
- People management experience.
- Medical device or pharmaceutical sales experience.
- Experience working with distributor partners.
- Understanding of the EU Med Tech promotional guidelines for healthcare professionals and direct to consumer.
Travel:
This is a role working across multiple European markets so regular travel is a requirement of the role. Approximately 40% of time.
Note: This position is hybrid.
Senior Marketing Manager, EU Distributor Markets (Hybrid) employer: Insulet Corporation
Contact Detail:
Insulet Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, EU Distributor Markets (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in medical device marketing, especially within the diabetes sector. Understanding the nuances of this market will help you speak confidently about strategies and insights during interviews.
✨Tip Number 2
Network with professionals in the medical device and pharmaceutical industries. Attend relevant conferences or webinars to connect with potential colleagues and gain insights into the challenges and opportunities in EU distributor markets.
✨Tip Number 3
Prepare to discuss your experience with cross-functional teams and how you've successfully influenced stakeholders in previous roles. This is crucial for a position that requires collaboration with various departments and external partners.
✨Tip Number 4
Showcase your understanding of digital marketing strategies tailored for healthcare professionals and patients. Be ready to share examples of how you've implemented successful campaigns that align with compliance and regulatory standards.
We think you need these skills to ace Senior Marketing Manager, EU Distributor Markets (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the medical device or pharmaceutical sectors. Emphasise any specific achievements that demonstrate your ability to drive growth and manage marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with channel partners and strategic marketing.
Showcase Your Skills: In your application, clearly outline your skills in communication, leadership, and project management. Provide examples of how you've successfully influenced stakeholders and managed complex projects in previous roles.
Highlight Relevant Education and Experience: Ensure you mention your educational background, especially if you have a degree in Marketing, Business, or Life Sciences. Include any specific experience related to diabetes or medical devices, as this will strengthen your application.
How to prepare for a job interview at Insulet Corporation
✨Understand the Market Dynamics
Before your interview, research the EU distributor markets and understand the key dynamics affecting them. Be prepared to discuss how you would anticipate market needs and adapt marketing strategies accordingly.
✨Showcase Your Strategic Thinking
Demonstrate your ability to think strategically by discussing past experiences where you developed successful marketing plans. Highlight how you can influence third-party organisations and drive acquisition through innovative techniques.
✨Highlight Your Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team. Share examples of how you've successfully managed teams in the past, focusing on collaboration and relationship-building across diverse groups.
✨Prepare for Questions on Compliance and Regulations
Familiarise yourself with the EU Med Tech promotional guidelines and be ready to discuss how you would ensure compliance in your marketing strategies. This shows your understanding of the industry and its complexities.