At a Glance
- Tasks: Lead strategic marketing initiatives to transform diabetes care across Europe.
- Company: Join Insulet, a pioneering company in 'Liveable Technology' for diabetes management.
- Benefits: Hybrid working, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for growth and collaboration across multiple European markets.
- Why this job: Be part of a team that simplifies life for people with diabetes through innovative solutions.
- Qualifications: Degree in Marketing or Business; experience in medical devices or pharmaceuticals preferred.
The predicted salary is between 51750 - 63250 £ per year.
Be part of a fast-growing, innovative company pioneering "Liveable Technology" to transform diabetes care. We're hiring a Marketing Manager, EU Distributor Markets to help accelerate key initiatives and deliver breakthrough, user-centric solutions in a dynamic, fast-paced environment. Reporting to the Senior Marketing Manager, EU Distributor Markets, the Marketing Manager will lead the development and execution of strategic marketing initiatives across a portfolio of European distributor markets where Insulet does not have a direct commercial presence.
The role is responsible for translating customer, market and healthcare system insights into actionable marketing strategies that drive sustainable business growth, customer adoption and market development. Working closely with distributor partners and cross-functional stakeholders, the Marketing Manager will identify growth opportunities, shape market development plans, strengthen Omnipod's competitive position and drive the successful localisation and execution of regional strategies.
Responsibilities
- Develops the brand and commercial needs (margin, competitor advantage, and positioning and value propositions) for your Country/Region.
- Delivers overall brand management for the Country/Region, including a mix of marketing programs to drive key brand performance metrics such as sales, awareness and equity.
- Lead the development of annual strategic marketing plans for assigned distributor markets in alignment with regional business objectives.
- Develop market segmentation, customer targeting and prioritisation strategies to optimise resource allocation and commercial impact.
- Partner with distributor leadership teams to develop aligned growth strategies, effective business plans and market development initiatives.
- Co-run strategic business reviews with commercial lead colleagues and distributor partners to assess performance, identify opportunities and drive continuous improvement.
- Support future portfolio planning and product launch readiness by providing strategic market input and development support.
Education / Experience
- Bachelor's Degree in Marketing, Business, or Life Sciences is preferred.
- Demonstrated experience in a medical device, pharmaceutical marketing or sales/commercial function.
- Experience in the Diabetes therapy space is a bonus.
- Demonstrated strategic thinking capabilities with forward looking perspective.
- Proven track record of driving customer acquisition through new and innovating marketing techniques.
- Experienced relationship-management expertise, and project management skills with ability to influence without authority.
- Adept at adapting plans effectively for optimal impact across multiple geographies.
- Fluent in English; a second language would be advantageous.
Travel
This is a role working across multiple European markets so regular travel is a requirement of the role. Approximately 40% of time.
Note - This role is based out of our London Hammersmith office, on a Hybrid working basis.
Marketing Manager, EU Distributor Markets employer: Insulet Corporation
Insulet Corporation is an excellent employer for those passionate about making a difference in diabetes management. With a strong commitment to employee growth, the company offers comprehensive training and development opportunities, alongside a supportive work culture that values collaboration and innovation. Enjoy the flexibility of remote work or hybrid options from our London office, all while being part of a mission-driven team dedicated to enhancing the lives of individuals with diabetes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, EU Distributor Markets
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insulet Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insulet Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insulet Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Insulet Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, EU Distributor Markets
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insulet Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insulet Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insulet Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insulet Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insulet Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insulet Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
