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- Tasks: Lead international market development strategies for Automated Insulin Delivery and drive global adoption.
- Company: Innovative medical device company focused on simplifying life for people with diabetes.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to innovation and improving patient care.
- Why this job: Make a real impact in healthcare by shaping the future of diabetes management.
- Qualifications: Experience in international marketing and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
The Market Development Lead within International HCP Marketing is responsible for defining and leading international market development strategy within International Marketing to accelerate adoption of Automated Insulin Delivery (AID) and establish Omnipod as the real‑world standard of care globally. This role serves as the primary marketing point of accountability for key regional market development programs.
Key Responsibilities
- Develop a deep understanding of international market dynamics, care pathways and patient attitudes/attributes, barriers to care, and product adoption requirements to support AID becoming standard of care.
- Identify and understand international barriers to therapy adoption across key customer segments.
- Build and lead international market development strategies and plans as a therapy and market expert, in collaboration with global segment, medical, market access and local market teams.
- Support the development of creative market development strategies, programs, and marketing materials to drive international adoption of Omnipod and AID.
- Serve as International Marketing lead for KOL Engagement and HCP Education, partnering cross‑functionally to ensure aligned strategy and execution.
- Support regional sales training needs related to AID positioning, value story, and messaging.
- Partner with Product Management, Clinical, Medical, and Global Market Access teams to gather and translate insights on therapy adoption barriers.
- Partner with priority local markets throughout the therapy adoption lifecycle to assess market acceptance and messaging impact, adjusting strategies as needed.
- Lead and develop the international marketing market development team, currently one direct report, setting priorities and driving high‑quality execution.
- Partner with the Intl DTC & HCP team on development & deployment of key assets to drive awareness & education of AID within the broader brand comms plan.
Required Experience & Capabilities
- Demonstrated experience in global or international marketing, medical affairs, market development, or strategy roles.
- Strategic thinker with strong organisation skills and project management competencies.
- Proven experience building markets or categories and accelerating therapy or product adoption.
- Strong understanding of global healthcare systems.
- Demonstrated cross‑functional leadership and influence skills.
- Experience working within a local market and regional marketing role.
- Strong people leadership, communication, and executive presentation skills.
- Healthcare, medical device, or pharmaceutical experience strongly preferred.
- Fluent English is essential; proficiency in a second European language is preferred.
Success Measures
- Strong execution of international market development strategy.
- Clear linkage between insights, evidence, education, and therapy adoption outcomes.
- Key success measures include increased penetration of AID (Automated Insulin Delivery) within key markets, increased consideration of prescribers and consumers of AID.
- Strong regional alignment and progress against 2026 market development priorities.
- Build and develop a high‑performing, well‑aligned market development team.
Senior Manager, Market Development (Hybrid) in London employer: Insulet Corporation
Contact Detail:
Insulet Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Market Development (Hybrid) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, like the Omnipod, and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. Use specific examples that highlight your strategic thinking and leadership skills, especially in market development.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Manager, Market Development (Hybrid) in London
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role and what we’re looking for. Dive into the job description and highlight key responsibilities and required skills. This will help you tailor your application to show us you’re the perfect fit!
Be Authentic: We want to hear your voice! Don’t just regurgitate your CV; share your unique experiences and insights. Tell us why you’re passionate about market development and how your background aligns with our mission at StudySmarter.
Show Your Impact: When detailing your past experiences, focus on the impact you’ve made. Use specific examples that demonstrate your strategic thinking and leadership skills. We love seeing how you’ve driven results in previous roles!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Insulet Corporation
✨Know Your Market Inside Out
Before the interview, dive deep into understanding international market dynamics, especially around Automated Insulin Delivery. Familiarise yourself with care pathways, patient attitudes, and barriers to therapy adoption. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've developed and executed successful market development strategies. Highlight your experience in building markets or accelerating product adoption, as this aligns perfectly with what the company is looking for.
✨Demonstrate Cross-Functional Leadership
Be ready to talk about your experience working with diverse teams, such as medical, market access, and local market teams. Share how you’ve influenced cross-functional collaboration to achieve common goals, as this is crucial for the role.
✨Prepare for Executive-Level Communication
Since strong communication and presentation skills are essential, practice articulating your ideas clearly and confidently. Think about how you would present a market development strategy to executives, ensuring you can convey complex information in an engaging way.