At a Glance
- Tasks: Drive innovative payer marketing strategies to enhance access to life-changing diabetes solutions.
- Company: Join a pioneering company transforming diabetes care with cutting-edge technology.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact in healthcare by improving access to innovative diabetes management products.
- Qualifications: Bachelor's degree and experience in payer marketing or health economics preferred.
The predicted salary is between 36000 - 44000 £ per year.
Be part of a fast-growing, innovative company pioneering "Liveable Technology" to transform diabetes care. We're hiring a Payer Marketing Manager to help accelerate key initiatives and deliver breakthrough, user-centric solutions in a dynamic, fast-paced environment. Market Access is a key function in the adoption and commercialisation of Insulet products and has an essential role in ensuring that people living with diabetes can access highly innovative products for the management of their condition.
The Payer Marketing Manager role sits within the International Value and Access Group, reporting to the Director of Access. The successful candidate will engage with internal stakeholders including the International Value and Access team and Marketing teams. This role will ensure that content developed by the Value and Access team is translated into compelling payer communications that resonate with local market needs, clearly articulate the clinical and economic value of Omnipod, and are delivered through the most effective channels.
Responsibilities
- Supports the International Value and Access team to develop compelling, evidence-based payer strategies and messaging that conveys clinical and economic value tailored to specific geographies.
- Designs and implements targeted marketing strategies that provide access to Omnipod in payer channels across International markets.
- Leads the validation of value propositions through engagement with internal stakeholders and select external experts to ensure they are fit for purpose.
- Defines and monitors key performance indicators (KPIs) for payer marketing initiatives and uses insights to continuously optimise campaign performance.
- Develops a global repository of approved value messages, campaign assets, and supporting evidence for consistent use across markets.
- Builds and curates libraries of relevant publications which support robust payer conversations.
- Partners with regional teams to gather and synthesise payer insights, unmet needs, and market access challenges to shape value communication strategies.
- Collaborates closely with International market teams on the implementation of payer campaigns and the sharing of best practices across the region.
Required Education and Skills:
- Bachelor's degree or equivalent experience required; advanced degree in Life Sciences, Health Economics, Public Health, Pharmacy, Business, or a related field preferred.
- Experience in payer marketing, market access, value communication, health economics, reimbursement, or related commercial roles within the pharmaceutical or medical device industry.
- Experience working across multiple international markets preferred.
- Experience in communications planning and execution via multiple channels.
- Demonstrated ability to interpret and synthesise clinical, economic, real-world, and market access evidence into compelling payer value narratives.
- Understanding of health economic principles and market access requirements across international healthcare systems.
- Experience with content management systems and digital communications channels is preferred.
Note: This role will be hybrid at our offices in Hammersmith, London. Travel is estimated at 25% but will flex depending on business need.
Payer Marketing Manager (Hybrid) in London employer: Insulet Corporation
Insulet Corporation is an exceptional employer, offering a dynamic and innovative work environment in the heart of London. As a Payer Marketing Manager, you'll be part of a collaborative team dedicated to transforming diabetes care through cutting-edge technology, with ample opportunities for professional growth and development. Our commitment to employee well-being is reflected in our hybrid work model and a culture that values creativity and excellence, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Payer Marketing Manager (Hybrid) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insulet Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insulet Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insulet Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Insulet Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Payer Marketing Manager (Hybrid) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insulet Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insulet Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insulet Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insulet Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insulet Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insulet Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
