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- Tasks: Lead product launches and manage marketing strategies for innovative medical devices.
- Company: Join Insulet Corporation, a fast-growing medical device company transforming diabetes care.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference in people's lives by improving diabetes management.
- Qualifications: Experience in product launch and lifecycle management, preferably in medical technology.
- Other info: Dynamic role with cross-functional collaboration and travel opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Insulet Corporation is one of the fastest growing medical device companies, thanks to the global success of the Omnipod System in reducing the daily burden for people living with diabetes. We are seeking a strategic and commercially minded Launch & Product Lifecycle Marketing Manager to lead product introductions and lifecycle strategies across the UK & Benelux. The primary responsibility of this role is to act as the local lead for product launches and manage marketing activities that support the product lifecycle of Insulet's portfolio in the UK, Belgium and Netherlands. This role plays a critical part in ensuring healthcare professionals and users experience a smooth transition through product innovations that improve lives. The position will own the end-to-end lifecycle marketing strategy for the UK & Benelux region, driving decisions that shape customer experience and drive business growth.
Responsibilities:
- Act as local Single Point of Contact leading cross-functional, marketing and communication planning to ensure timely and effective execution of product launch and lifecycle activities.
- Ensure alignment of messaging, timing, and execution across all touchpoints.
- Collaborate with international marketing and local teams (Sales, Market Access, Medical, Education, Legal, Regulatory & agency partners) to align lifecycle decisions with business goals and customer needs.
- Develop and execute the marketing strategy, marketing communications and tactical marketing activities, in collaboration with HCP and DTC Marketing Managers, to seamlessly deliver new product launches, portfolio optimization and retirement strategies.
- Design and execute conversion strategies that guide customers from legacy to new products while safeguarding customer loyalty and minimizing brand attrition.
- Define KPIs to measure lifecycle performance and customer retention during transitions.
- Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed.
- Analyse product performance, market trends, and customer insights to identify opportunities for rationalisation or enhancement.
- Own development of commercialisation plans with industry partners.
Required Skills & Competencies:
- Demonstrated ability to work cross functionally, influencing and aligning others behind a program or activity to drive specific outcomes.
- Demonstrated ability to manage complex and concurrent projects with internal and external stakeholders.
- Strong leadership, communication, and collaboration skills with proven ability to build and maintain diverse, cross-functional relationships.
- Ability to work in a complex, dynamic and regulated environment.
- Ability to analyse data to assess performance & impact.
- Ability to take ownership and accountability for wide-ranging project needs.
- Detailed and results-oriented.
Education and Experience:
- Bachelor's Degree in Marketing/Business/Engineering/Science or equivalent experience is required.
- Product launch and lifecycle management experience.
- Experience in medical technology or pharmaceutical sectors.
- Prior experience of working within Diabetes is a bonus.
- Prior experience of developing communications within a regulated environment (eg. Pharmaceuticals, Medical Devices, and Consumer Healthcare).
- Versed in MS Office package, Adobe and database applications.
- Experience working with Veeva Vault and/or Salesforce would be an asset.
- Fluent in English; Dutch or French is a bonus.
Additional Information:
- The position is hybrid in our London office.
- Travel is estimated at 25% but will flex depending on business need.
Launch & Product Lifecycle Marketing Manager, UK Benelux (Hybrid) in London employer: Insulet Corporation
Contact Detail:
Insulet Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Launch & Product Lifecycle Marketing Manager, UK Benelux (Hybrid) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Launch & Product Lifecycle Marketing Manager. Tailor your message to highlight your relevant skills and achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Insulet.
We think you need these skills to ace Launch & Product Lifecycle Marketing Manager, UK Benelux (Hybrid) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Launch & Product Lifecycle Marketing Manager role. Highlight any relevant experience in product launches, lifecycle management, and working within regulated environments.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about improving lives through innovative medical devices. Share specific examples of how you've successfully managed marketing strategies or cross-functional projects in the past.
Showcase Your Analytical Skills: Since this role involves analysing data to assess performance, make sure to mention any experience you have with data analysis tools or methodologies. We want to see how you can leverage insights to drive business growth and customer retention.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Insulet Corporation
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Insulet's Omnipod System and its impact on diabetes management. Familiarise yourself with recent product launches and lifecycle strategies in the medical device sector, especially within the UK and Benelux markets.
✨Showcase Your Cross-Functional Experience
Be prepared to discuss your experience working with diverse teams. Highlight specific examples where you've successfully collaborated with marketing, sales, and regulatory teams to drive product launches or lifecycle strategies. This will demonstrate your ability to align messaging and execution across all touchpoints.
✨Demonstrate Data-Driven Decision Making
Insulet values data analysis for assessing performance and customer sentiment. Come equipped with examples of how you've used data to inform marketing strategies or product decisions in the past. This will show that you can adapt strategies based on market trends and customer insights.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in complex, regulated environments. Think of scenarios where you've had to manage multiple projects or navigate challenges during product transitions. Practising these responses will help you articulate your thought process clearly during the interview.
