At a Glance
- Tasks: Transform marketing data into strategic insights that drive performance across campaigns and channels.
- Company: Join a fast-growing company revolutionising diabetes care with innovative technology.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in healthcare marketing while working with cutting-edge analytics tools.
- Qualifications: Degree in business, marketing, or analytics; experience in marketing analytics preferred.
The predicted salary is between 60000 - 65000 £ per year.
Be part of a fast-growing, innovative company pioneering “Liveable Technology” to transform diabetes care. We’re hiring a Marketing Analytics Manager to help accelerate key initiatives and deliver breakthrough, user-centric solutions in a dynamic, fast-paced environment.
As the Marketing Analytics Manager, you will play a pivotal role in transforming marketing, market access, and customer data into strategic insights that drive performance across campaigns, channels, and markets. You’ll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking, funnel diagnostics, and ROI.
This role will also own analytics and insight generation from the Customer Data Platform (CDP), translating unified customer and patient profiles into actionable audience segmentation, funnel insights, and channel-specific activation recommendations across OUS markets. With strong technical skills and commercial acumen, you’ll shape data-driven strategies that elevate marketing execution, strengthen market access strategies, and align business decisions with growth goals.
Responsibilities:
- Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies.
- Translate analytical findings into business cases and action plans aligned with growth goals.
- Translate unified customer and patient profiles from the CDP into actionable audience segmentation, funnel diagnostics, and activation recommendations across OUS markets.
- Analyse and interpret performance across healthcare provider-focused marketing channels, including digital engagement, peer-to-peer events, and medical campaigns, to identify trends, ROI drivers, and engagement patterns.
- Conduct marketing mix modelling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact.
- Define and measure end-to-end digital and offline funnels using CDP-derived event and identity data, including acquisition, activation, conversion, and retention.
- Develop country and regional dashboards, insights summaries, and playbooks that help teams understand funnel performance and apply best practices across markets.
Education and Experience:
- Bachelor’s degree in business, marketing, analytics, engineering, or a related field required.
- Demonstrated experience in a marketing analytics, commercial operations, customer analytics, or strategy role.
- Proven experience in med tech, pharma, or other regulated industries preferred.
- Demonstrated success leading analytics initiatives and influencing strategic marketing decisions.
- Experience working with customer data, digital engagement data, CRM data, or CDP-derived insights preferred.
Skills and Competencies:
- Expertise in marketing analytics, including campaign measurement, attribution modelling, funnel analysis, and ROI analysis.
- Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms.
- Strong understanding of customer segmentation, audience analytics, digital funnel measurement, and channel performance optimisation.
- Ability to synthesize complex data into clear, actionable insights and strategic recommendations.
- Proven experience building dashboards and automated reports with high attention to detail.
- Strong understanding of marketing operations, tools such as CRM and marketing automation platforms, and performance frameworks.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
Analytics Manager - Marketing in London employer: Insulet Corporation
Insulet Corporation is an excellent employer for those passionate about making a difference in diabetes management. With a strong commitment to employee growth, the company offers comprehensive training and development opportunities, alongside a supportive work culture that values collaboration and innovation. Enjoy the flexibility of remote work or hybrid options from our London office, all while being part of a mission-driven team dedicated to enhancing the lives of individuals with diabetes.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Manager - Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Insulet Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Insulet Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Insulet Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Insulet Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Analytics Manager - Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Insulet Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Insulet Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Insulet Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Insulet Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Insulet Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Insulet Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
