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For Companies At a Glance
- Tasks: Transform marketing data into strategic insights to drive campaign performance and optimise tools.
- Company: Insulet Corporation is an innovative medical device company simplifying life for people with diabetes.
- Benefits: Enjoy a collaborative culture, flexible work-life balance, and opportunities for personal growth.
- Why this job: Join a passionate team making a real difference in healthcare with cutting-edge technology.
- Qualifications: Bachelor's degree in business or related field; experience in marketing analytics preferred.
- Other info: Work in a fast-paced environment with evolving priorities and a focus on innovation.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Commercial Analytics Manager (Marketing and Market Access) reporting to Marketing / Market Access Analytics. Role involves transforming marketing data into strategic insights to drive performance across campaigns, channels, and markets. Partners with regional and country marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI.
Location: International – London.
We’re Looking For
- A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions
- A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact
- A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights
- An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders
Responsibilities
- Provide insights to shape marketing strategy by partnering with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
- Translate analytical findings into business cases and action plans aligned with growth goals
- Challenge assumptions with evidence-based insights that influence strategic priorities
- Deliver data-driven marketing insights by analyzing performance across healthcare provider (HCP)-focused channels, identifying trends, ROI drivers, and engagement patterns
- Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted activities with field force impact
- Provide timely insights and recommendations that optimize spend, messaging, and channel strategy
- Deliver market access data-driven insights by analyzing payer data, reimbursement trends, and healthcare economic information to guide market access strategies
- Analyze payer coverage policies and develop strategic recommendations to improve market access
- Develop dashboards that are visually compelling for leadership to track market access performance metrics
- Conduct competitive marketing analysis and monitor competitors\\\’ market access strategies to assess impact on Insulet’s positioning and identify opportunities for differentiation
- Optimize tools & technologies by building and maintaining dashboards and reporting tools to track marketing performance
- Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
- Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows
Education and Experience
- Bachelor’s degree in business, marketing, analytics, engineering, or a related field
- Relevant experience in a marketing analytics, commercial operations, or strategy role
- Proven experience in med tech, pharma, or other regulated industries preferred
- Demonstrated success in leading analytics initiatives and influencing strategic marketing decisions
Skills and Competencies
- Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
- Advanced proficiency with SQL, Python, Tableau, Power BI, and marketing analytics platforms
- Strong business acumen and problem-solving skills within commercial and med tech environments
- Ability to synthesize complex data into clear, actionable insights and strategic recommendations
- Experience building dashboards and automated reports with high attention to detail
- Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery
- Collaborative mindset with a track record of cross-functional partnerships
- Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs
- Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks
- Comfortable working in a fast-paced, insights-driven environment with evolving priorities
About the Company
Insulet Corporation (NASDAQ: PODD) is a medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. For more information, please visit insulet.com and omnipod.com.
Equal Opportunity
We are an equal opportunity employer. Please read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us here.
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Commercial Analytics Manager (Marketing and Market Access) employer: Insulet Corporation
Contact Detail:
Insulet Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Analytics Manager (Marketing and Market Access)
✨Tip Number 1
Familiarise yourself with the latest marketing analytics tools like Tableau, Power BI, and SQL. Being able to demonstrate your proficiency in these platforms during interviews can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the med tech and pharma industries. Attend relevant conferences or webinars to connect with potential colleagues and learn about industry trends that could be beneficial for your role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to influence marketing strategies in previous roles. Having concrete case studies ready will showcase your analytical skills and business acumen.
✨Tip Number 4
Stay updated on healthcare market access trends and payer policies. Understanding these elements will help you provide valuable insights that align with the company's goals and demonstrate your commitment to the role.
We think you need these skills to ace Commercial Analytics Manager (Marketing and Market Access)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, commercial operations, or strategy roles. Emphasise your technical skills with tools like SQL, Python, Tableau, and Power BI, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of how data-driven insights can shape marketing strategies. Use specific examples from your past experiences to illustrate your ability to analyse performance and influence strategic decisions.
Showcase Your Analytical Skills: Provide concrete examples of how you've used analytics to drive marketing effectiveness. Discuss any experience you have with campaign measurement, attribution modelling, and ROI analysis, as these are key components of the job.
Highlight Collaboration Experience: Since the role involves partnering with marketing and commercial teams, mention any previous collaborative projects. Explain how you’ve worked cross-functionally to deliver actionable insights and drive business outcomes.
How to prepare for a job interview at Insulet Corporation
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics to drive marketing strategies. Highlight your experience with tools like SQL, Python, and Tableau, and be ready to explain how you’ve transformed complex data into actionable insights.
✨Understand the Market Access Landscape
Familiarise yourself with current trends in market access and reimbursement policies. Demonstrating knowledge of how these factors influence marketing strategies will show that you can provide valuable insights to the team.
✨Communicate Clearly and Effectively
Practice simplifying complex analytical findings into clear narratives. During the interview, focus on how you can communicate insights to both technical and non-technical stakeholders, as this is crucial for influencing strategic decisions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about past experiences where you had to challenge assumptions or optimise marketing strategies based on data, and be ready to share those stories.
