strategies, programs, and marketing materials to drive international adoption of Omnipod and AIDServe as International Marketing lead for KOL Engagement and HCP Education, partnering cross-functionally to ensure aligned strategy and executionSupport regional sales training needs related to AID positioning, value story, and messagingPartner with Product Management, Clinical, Medical, and Global Market Access teams to gather and translate insights on therapy adoption barriersPartner with priority local markets throughout the therapy adoption lifecycle to assess market acceptance and messaging impact, adjusting strategies as needed Lead and develop the international marketing market development team, currently one direct report, setting priorities and driving high-quality executionPartner with the Intl DTC & HCP team on development & deployment of key assets to drive awareness & education of AID within the broader brand comms plan
Required Experience & Capabilities
- 8+ years of experience in global or international marketing, medical affairs, market development, or strategy roles
- Strategic thinker with strong organization skills and project mgmt competencies
- Proven experience building markets or categories and accelerating therapy or product adoption
- Strong understanding of global healthcare systems
- Demonstrated cross-functional leadership and influence skills
- Experience working within a local market and regional marketing role
- Strong people leadership, communication, and executive presentation skills
- Healthcare, medical device, or pharmaceutical experience strongly preferred
- Fluent English is essential; proficiency in a second European language is preferred
Success Measures
- Strong execution of international market development strategyClear linkage between insights, evidence, education, and therapy adoption outcomesKey success measures include increased penetration of AID (Automated Insulin Delivery) within key markets, increased consideration of prescribers and consumers of
- AIDStrong regional alignment and progress against 2026 market development prioritiesBuild and develop a high-performing, well-aligned market development team
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For
Job Summary
Role PurposeThe Market Development Lead within International HCP Marketing is responsible for defining and leading international market development strategy within International Marketing to accelerate adoption of Automated Insulin Delivery (AID) and establish Omnipod as the real-world standard of care globally. This role serves as the primary marketing point of accountability for key regional market development programs.
Key Responsibilities
- Develop a deep understanding of international market dynamics, care pathways and patient attitudes/attributes, barriers to care, and product adoption requirements to support AID becoming standard of care
- Identify and understand international barriers to therapy adoption across key customer segments
- Build and lead international market development strategies and plans as a therapy and market expert, in collaboration with global segment, medical, market access and local market teams
- Support the development of creative market development
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Sr Marketing Manager, Market Development in City of Westminster employer: Insulet Corporation
Insulet Corporation is an exceptional employer, offering a dynamic and innovative work environment in the heart of London. As a Payer Marketing Manager, you'll be part of a collaborative team dedicated to transforming diabetes care through cutting-edge technology, with ample opportunities for professional growth and development. Our commitment to employee well-being is reflected in our hybrid work model and a culture that values creativity and excellence, making it a rewarding place to advance your career.
