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- Tasks: Lead product marketing strategies for ESG solutions and engage clients effectively.
- Company: Join ISS STOXX, a leader in sustainability data and analytics.
- Benefits: Enjoy a supportive work culture with opportunities for career growth and well-being.
- Why this job: Make an impact in sustainability while collaborating with diverse teams.
- Qualifications: Degree in business or marketing; experience in ESG product marketing required.
- Other info: Be part of a diverse and inclusive workplace focused on innovation.
The predicted salary is between 43200 - 72000 £ per year.
Head of Product Marketing, Sustainability Apply locations London, UK time type Full time posted on Posted 30+ Days Ago job requisition id JR_8000 Let’s be #BrilliantTogether ISS STOXX is seeking an experienced UK-based marketing professional to support the growth of our ESG business. This person will help with marketing and client engagement for the ESG business with a focus on our ever-evolving product suite (ranging from ESG raw data to thematic solutions such as climate & nature to engagement solutions) while positioning the company as a leader in decision-useful, transparent, and trusted sustainability & climate data, research and analytics and generating marketing qualified leads. Responsibilities include product launches, lead generation, media planning and delivery, marketing asset creation (including messaging & copywriting) and distribution, and channel management. Reporting to the Global Head of ESG Marketing, this person will be responsible for promoting the unique value proposition associated with ISS STOXX’s ESG solution suite. To this end, the candidate would need to understand the needs of the end users well and keep abreast of market developments. The candidate will be responsible for managing the ESG product launch/enhancement calendar with a focus on developing and leading / driving programs that drive awareness, new lead generation and client retention. In this regard, the jobholder will be expected to build strong, collaborative relationships with key stakeholders across various ISS STOXX teams and ensure all activities are consistent and aligned with the goals of the business. Responsibilities: Plan and execute carefully considered product-focused go-to-market strategies and marketing campaigns/activities. Equal attention and due diligence to be applied to both near-term lead generation, including cross- and upselling, and mid/long term awareness building and growth. Responsible for deepening client / end user understanding to continually improve marketing planning, engagement and optimize ongoing marketing performance including segment and user-based marketing. Ensure the marketing activities are fully aligned to the business plan. Contribute to ESG marketing plan. Collaborate and partner with colleagues in the various businesses and functions (e.g., Research, Product, Sales, Client Success, Marketing, etc.) to support the ESG marketing plan and sales goals. Responsible for deploying a mix of both traditional and modern marketing tactics, consciously selected for efficacy. Also responsible for helping enhance our digital marketing capabilities. Includes enhancement of social media presence, performance marketing (inc. email marketing), digital advertising, etc. Collaborate with marketing partners across ISS STOXX to evolve client and prospect communications to increase impact. Collaborate with the communications team to raise brand awareness through traditional media channels and enhance social media presence. Responsible for reporting marketing ROI and making recommendations for future product marketing initiatives. Requirements: University degree in business, marketing or a related field. ESG / sustainability/ climate product marketing experience. Substantial experience in leading brand and B2B multi-channel marketing programs. Relevant Financial Services industry experience strongly preferred with focus on managing financial products & services. Experience with stakeholder engagement coupled with exceptional communication and writing skills. Strategic thinker and problem solver with deep commercial awareness. Proven background in developing effective, client-focused creative solutions married to data-driven brand and marketing programs. Experience with sales enablement and/or marketing technology platforms (e.g., HubSpot) including demonstrated success analyzing and presenting data from platforms to guide future action. Analytical and results oriented. Able to work at both strategic and tactical levels, generate innovative ideas and manage the execution of campaigns and projects that span multiple teams. Self-starter with entrepreneurial mindset – proven proactive track record. #LI-JO1 #DIRECTOR #Marketing #ESG What you can expect from us: Our people are the moving force behind ISS STOXX. We are dedicated to hiring the best, most talented people in our industry and empowering them with the resources and support to enhance their career, health, financial and personal well-being. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We are invested in our people and are working every day to ensure a diverse, equitable, and inclusive workplace. Let’s unite, collaborate, and inspire one another. Let’s be #BrilliantTogether . #J-18808-Ljbffr
Contact Detail:
Institutional Shareholder Services Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing, Sustainability
✨Tip Number 1
Network with professionals in the ESG and sustainability sectors. Attend industry events, webinars, and conferences to meet potential colleagues and learn about the latest trends. Building relationships can often lead to job opportunities that aren't publicly advertised.
✨Tip Number 2
Stay updated on the latest developments in ESG marketing strategies. Follow relevant blogs, podcasts, and thought leaders in the field. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those related to sustainability or ESG products. Highlight your ability to generate leads and engage clients effectively, as this is crucial for the Head of Product Marketing role.
✨Tip Number 4
Familiarise yourself with ISS STOXX’s product suite and their unique value propositions. Understanding their offerings will allow you to tailor your discussions and show how your experience aligns with their goals during the interview process.
We think you need these skills to ace Head of Product Marketing, Sustainability
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in ESG and sustainability. Use specific examples of past campaigns or projects that demonstrate your ability to drive lead generation and client engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how your background aligns with the responsibilities of the role. Mention your strategic thinking and problem-solving skills, and provide examples of how you've successfully managed marketing initiatives in the past.
Showcase Your Communication Skills: Since exceptional communication is key for this role, ensure your application materials are well-written and free of errors. Highlight any experience you have in stakeholder engagement and how you've effectively communicated complex ideas to diverse audiences.
Demonstrate Analytical Skills: Include examples of how you've used data to inform marketing strategies or measure campaign success. This could involve discussing your experience with marketing technology platforms and how you've leveraged analytics to guide future actions.
How to prepare for a job interview at Institutional Shareholder Services Inc.
✨Understand the ESG Landscape
Before your interview, make sure you have a solid grasp of the current trends and challenges in the ESG sector. Familiarise yourself with ISS STOXX's product suite and how it positions itself in the market. This knowledge will help you demonstrate your expertise and passion for sustainability.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those related to B2B and financial services. Highlight specific campaigns you've led, focusing on your strategic thinking and results. Use metrics to illustrate your success in lead generation and brand awareness.
✨Emphasise Collaboration Skills
This role requires strong collaboration across various teams. Share examples of how you've successfully worked with different departments, such as Sales or Product Development, to achieve common goals. This will show that you can build relationships and drive initiatives effectively.
✨Prepare Questions About Their Strategy
At the end of the interview, ask insightful questions about ISS STOXX's future plans for their ESG products. This shows your genuine interest in the company and helps you understand how you can contribute to their goals. It also gives you a chance to assess if their vision aligns with yours.
