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- Tasks: Lead exciting marketing campaigns from strategy to execution, making a real impact.
- Company: Dynamic company with a focus on innovation and collaboration.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with regular travel to London and Birmingham.
- Why this job: Join a creative team and shape impactful campaigns that drive business success.
- Qualifications: Experience in data-driven marketing and strong digital skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
As a Marketing Campaign Manager, you’ll lead the end‑to‑end delivery of integrated campaigns that connect businesses, industry partners, venue customers and professional stakeholders. From strategy and planning through execution and optimisation, you’ll ensure everything is insight‑driven, digitally confident, and commercially focused.
Responsibilities
- Develop and deliver strategic, insight‑led campaign strategies aligned to business objectives and commercial growth.
- Own campaign delivery from briefing and planning through to execution and evaluation.
- Work with Brand and Creative teams to develop high‑quality, engaging campaign assets and content.
- Collaborate with digital specialists to embed best practice across content marketing, PPC, search and social media.
- Coordinate activity across digital, email, partnerships, exhibitions and offline channels as required.
- Track, analyse and report on campaign performance, using insight to optimise activity and demonstrate ROI.
- Collaborate closely with Sales, Impact, and Member and Customer Engagement teams to support lead generation, conversion and engagement.
- Manage campaign budgets effectively, ensuring cost‑efficient delivery and strong value for money.
- Apply audience segmentation and personalisation to tailor campaigns and increase relevance and engagement.
- Stay up to date with marketing trends, tools and innovations, applying learning to improve campaign effectiveness.
Qualifications
- Proven experience delivering strategic, data‑led marketing campaigns from planning through to execution.
- Strong knowledge of digital marketing channels including PPC, email, search marketing and social media.
- Strong analytical skills with the ability to interpret performance data and apply insights.
- Experience working collaboratively with sales and engagement teams to align marketing with commercial goals.
- Excellent organisational and project management skills, able to juggle multiple priorities effectively.
- Experience working with creative teams, providing clear briefs and constructive feedback to deliver on‑brand assets.
- Strong stakeholder management and communication skills, working confidently across teams and with external partners.
- Capability to delegate and empower supporting teams to deliver campaign activity.
- Experience managing budgets and maximising return on investment.
- Proactive, adaptable mindset, comfortable working in a fast‑paced, evolving environment.
Note: Regular travel to London and Birmingham (approximately every 2 weeks) is required. Travel costs are reimbursable.
The role reports to the Marketing Manager for the Campaigns team and works closely with Digital Marketing Executives, Marketing Campaign Executives, digital marketing specialists, brand.
Marketing Campaign Manager employer: Institution of Engineering and Technology (IET)
Contact Detail:
Institution of Engineering and Technology (IET) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This is your chance to demonstrate your insight-driven strategies and digital confidence, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Remember, they want to see your analytical skills and how you can optimise their marketing efforts!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with campaign delivery and collaboration with sales teams. Let’s get you on board!
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Campaign Manager. Highlight your experience with strategic, data-led campaigns and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for this role. Share your passion for marketing and how your skills in digital channels and campaign management can drive our success.
Showcase Your Analytical Skills: Since we love data-driven decisions, include examples of how you've used analytics to optimise campaigns in the past. This will show us you can track performance and demonstrate ROI effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Institution of Engineering and Technology (IET)
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns that have caught your eye. Be ready to discuss what made them successful and how you would apply similar strategies in your role as a Marketing Campaign Manager.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've used data to drive campaign decisions. Highlight how you tracked performance, interpreted results, and optimised campaigns based on insights. This will demonstrate your ability to deliver insight-driven strategies.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with sales, creative, or digital specialists. Share how you communicated effectively and ensured everyone was aligned towards common goals.
✨Stay Ahead of Trends
Familiarise yourself with the latest marketing trends and tools. Be prepared to discuss how you would incorporate these innovations into your campaigns. Showing that you're proactive and adaptable will resonate well with the interviewers.