Who we are looking for:
IChemE is looking to engage an experienced customer insight and personalisation specialist to help us develop evidence-based professional identities that improve our understanding of the members, employers and wider audiences we serve. Experience of working with membership organisations is desirable.
The assignment:
- Member professional identity - understanding the needs, motivations, behaviours and engagement drivers of existing members.
- Employer professional identity - understanding the organisations that employ, support and develop chemical engineering professionals.
- Non-member professional identity - understanding prospective members and other audiences with the potential to engage with IChemE.
Working with colleagues across IChemE and drawing on existing research, data and insights, you will:
- Develop an evidence-based professional identity framework covering members, employers and non-members.
- Identify the key needs, motivations, behaviours and engagement drivers of different audiences.
- Create a practical and accessible suite of professional identities that can be used consistently across IChemE.
- Translate insight into recommendations that support more effective targeting, personalisation and engagement.
- Validate and refine the professional identities with stakeholders to ensure they are credible, relevant and useful.
- Provide guidance and support to embed the professional identities into planning, decision-making and service delivery.
What success looks like:
Success is more than creation of the professional identities alone. We want them to become a practical tool that helps colleagues make better decisions and deliver a better experience for our target audiences.
- A shared understanding of the needs, motivations and behaviours of key audiences.
- Practical tools that colleagues can confidently use in their day-to-day work.
- Greater consistency in applying audience insight across communications, products, services and experiences.
- More relevant and personalised engagement for members, employers and prospective members.
- A clear approach for embedding and maintaining professional identities across the business.
- A stronger foundation for improving member experience, increasing engagement and supporting retention and membership growth.
About You
You will be an experienced marketing, customer insight, membership or personalisation specialist with a proven track record of turning audience insight into practical tools that drive organisational change.
You will bring:
- Proven experience of developing evidence-based professional identities, audience segmentation or customer insight frameworks.
- The ability to translate complex research and data into clear, engaging and actionable outputs.
- Experience of successfully embedding professional identities or customer insight into organisational ways of working.
- Strong stakeholder engagement and facilitation skills, with the ability to build understanding, enthusiasm and adoption across different teams.
- An understanding of how personalisation can improve experience, engagement, loyalty and retention.
- A strong focus on outcomes, particularly how improved member experience and engagement can support retention and members choosing to stay with IChemE.
Proposed Timescales
- Phase 1 - Members: develop professional identities for existing members, including their needs, motivations, behaviours and engagement drivers.
- Phase 2 - Employers: subject to Phase 1 approval, develop professional identities for organisations that employ, support and develop chemical engineering professionals.
- Phase 3 - Non-Members: subject to Phase 2 approval, develop professional identities for prospective members and other target audiences with the potential to engage with IChemE.
Final Deliverables
- An integrated Professional Identity Framework and supporting materials covering members, employers and non-members.
- Recommendations for targeting, personalisation and engagement.
- Guidance and training to support adoption across IChemE's global teams.
Submission deadline
Friday 6th November 2026, 5pm.
Contractor: Professional Identity and Personalisation Specialist in Rugby employer: Institution of Chemical Engineers (IChemE)
The Institution of Chemical Engineers (IChemE) is an exceptional employer, offering a dynamic work environment in London that fosters collaboration and innovation. With a strong commitment to employee development, IChemE provides extensive training opportunities, a generous pension scheme, and a supportive culture that values work-life balance through flexible working arrangements. Employees are empowered to influence key policy decisions while enjoying a comprehensive benefits package, including health support and annual leave, making IChemE a rewarding place to build a meaningful career.
Contact Details:
Institution of Chemical Engineers (IChemE) Recruitment Team
