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- Tasks: Join us as a Digital Copywriter to enhance our website and digital content.
- Company: Be part of the Tony Blair Institute, driving global change with a diverse team.
- Benefits: Enjoy a collaborative culture, flexible working options, and opportunities for personal growth.
- Why this job: Make a real impact by shaping content that influences political leaders worldwide.
- Qualifications: 3-5 years in editorial roles, strong writing skills, and SEO knowledge required.
- Other info: This is an 8-month fixed-term contract with potential for future opportunities.
The predicted salary is between 30000 - 42000 £ per year.
We don’t just talk, we do. Lead the change with us.
At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere.
We are a global team of over 800 changemakers, operating in more than 40 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference.
In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.
Role Summary
We are looking for a skilled and proactive Digital Copywriter to join our team on an initial 8-month fixed-term contract. While formally part of the Editorial team, this role will work closely day-to-day with the Website team to draft and apply high editorial scrutiny to content for the website and other digital channels.
The primary focus of this role is to support a major project to update and improve the institute.global website. This includes contributing to a revised information architecture and content refresh that better reflects the organisation’s priorities. You will be responsible for writing and editing content across the site, as well as providing ad hoc content support as needed throughout the project rollout.
In addition, the role will contribute to ongoing SEO initiatives, including running copy experiments and supporting strategic content development to increase reach and engagement.
You will also take an active role in day-to-day content management: handling internal website content requests, updating and merchandising landing pages (including the homepage), and ensuring digital content is aligned with the wider communications plan.
As part of a wider digital team you will work with social and marketing teams to ensure content is used optimally across channels.
Required Skillset
- Editorial and Writing Skills:
- Applying and adhering to a highly developed house style guide
- Writing clear, engaging and grammatically correct copy
- Adapting tone of voice according to brand guidelines
- Editing and proofreading existing content for accuracy, clarity and style
- Awareness of accessibility standards (WCAG)
- Website & Digital Content Management:
- Editing and updating website pages using CMS platform (Contentful)
- Strong experience with information architecture and content strategy
- Repurposing content across different digital platforms (web, social, email)
- Gathering and interpreting content requirements from internal stakeholders
- SEO Copywriting:
- Writing SEO-optimised content and familiarity with on page SEO
- Analytics and Optimisation:
- Understanding of Google Analytics 4, Search Console, and SEO tools (e.g., SEMrush, Ahrefs)
- Using data insights to refine and improve content performance
Required Skills & Experience
- 3 – 5 years experience as part of an editorial team.
- Proven experience in website and digital content management and information architecture principles.
- Strong experience with writing across digital channels including email and social.
- Strong understanding of content strategy.
- Excellent writing, editing, and proofreading skills with the ability to adapt tone of voice.
- Demonstrated ability to create SEO-friendly content and interpret keyword data.
- Familiarity with content management systems and digital publishing workflows.
- Preferred experience in using analytics and SEO tools (e.g., Google Analytics 4, SEMrush, Ahrefs).
- Knowledge of accessibility best practices and digital compliance standards.
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Digital Copywriter employer: Institute
Contact Detail:
Institute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Copywriter
✨Tip Number 1
Familiarise yourself with the Tony Blair Institute's mission and recent projects. Understanding their focus on political change and technology will help you tailor your conversations and demonstrate your genuine interest in their work during interviews.
✨Tip Number 2
Showcase your digital copywriting skills by preparing a portfolio that highlights your best work, especially pieces that reflect SEO optimisation and content strategy. This will give you an edge when discussing your experience and capabilities.
✨Tip Number 3
Engage with the institute's online presence. Follow them on social media, comment on their posts, and share relevant content. This not only shows your enthusiasm but also helps you stay updated on their latest initiatives and priorities.
✨Tip Number 4
Network with current or former employees of the Tony Blair Institute. Reach out on platforms like LinkedIn to gain insights into the company culture and the specifics of the Digital Copywriter role, which can be invaluable during your application process.
We think you need these skills to ace Digital Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Copywriter position. Tailor your application to highlight how your skills and experiences align with the job description.
Showcase Your Writing Skills: As a Digital Copywriter, your writing ability is crucial. Include samples of your previous work that demonstrate your editorial skills, adaptability in tone, and SEO knowledge. Make sure these samples are relevant to digital content.
Highlight Relevant Experience: Emphasise your experience in website and digital content management, especially any familiarity with CMS platforms like Contentful. Mention specific projects where you've contributed to content strategy or improved user engagement through your writing.
Tailor Your CV and Cover Letter: Craft a CV and cover letter that specifically address the key skills and experiences mentioned in the job description. Use keywords from the posting to ensure your application stands out and demonstrates your fit for the role.
How to prepare for a job interview at Institute
✨Showcase Your Writing Skills
As a Digital Copywriter, your writing skills are paramount. Prepare samples of your best work that demonstrate your ability to write clear, engaging, and grammatically correct copy. Be ready to discuss your writing process and how you adapt your tone of voice to fit different brands.
✨Familiarise Yourself with SEO
Since the role involves SEO initiatives, brush up on your knowledge of SEO copywriting and tools like Google Analytics and SEMrush. Be prepared to discuss how you've used data insights to improve content performance in previous roles.
✨Understand Content Management Systems
The job requires experience with CMS platforms, particularly Contentful. If you have experience with this or similar systems, be ready to talk about how you've managed website content and collaborated with teams to ensure alignment with broader communications strategies.
✨Demonstrate Your Collaborative Spirit
This role involves working closely with various teams, including social and marketing. Highlight your experience in collaborative projects and how you’ve successfully worked with others to achieve common goals, especially in a digital context.
