Marketing and Engagement Manager

Key responsibilities

• Marketing
  • Review, update and promote the member value proposition (MVP).
  • Analyse and optimise membership acquisition channels, such as digital advertising, email marketing, events, and partnerships.
  • Plan and implement multichannel marketing campaigns, including email, social media, content marketing, paid advertising, and events.
  • Ensure consistent brand messaging, narrative and visual identity across all channels.
  • Work with and support our Networks to promote our events and membership.
  • Manage the marketing budget, ensuring all projects and campaigns are cost-effective and align with wider operational goals.
• Member engagement
  • Identify and execute strategies to increase member engagement, loyalty and satisfaction.
  • Review the member journey and develop initiatives to improve the onboarding, engagement, and renewal processes.
  • Plan and execute engagement programs, including webinars, events etc.
  • Design personalised communications and offers to improve member satisfaction and encourage renewals.
• Membership services
  • Monitor and review membership categories and products to ensure we are creating the most relevant products and services for our members.
  • Oversee the development of enticing member benefit packages, working with our Partners to develop attractive promotions and discounts.
  • Ensure that membership systems and processes are optimised to deliver high standards of customer service.
  • Ensure effective and efficient systems are in place to manage membership subscriptions, renewals and online experience.
• Data Analysis and Reporting
  • Track, measure, and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to meet goals.
  • Track and analyse membership data to identify trends and areas for improvement.
  • Prepare reports on membership engagement and marketing performance.
  • Devise and undertake membership surveys as needed.
  • Use data to inform decision-making and optimise strategies.
• Line management
  • Membership team, which comprises the Membership Adviser and Membership Assistant.
  • Digital Content Officer, who produces member-related content such as the e-newsletter plus website and social media content.
• Collaboration
  • Work with the training and development team to develop effective marketing strategies to sell training products.
  • Work with all staff to ensure a consistent brand message and high-value content for members.

Person specification

• Qualifications and Knowledge
  • Essential
    • Knowledge of the full range of digital marketing tools and techniques and how to utilise these effectively.
    • Understanding of data protection regulations and their application to membership data.
    • Knowledge of SEO and understanding of SEO optimisation.
    • Knowledge of CRM systems and membership databases.
    • Knowledge of website content management systems.
  • Experience
    • Essential
      • Minimum of 3 years' experience in membership engagement, marketing or communications.
      • Proven experience in developing and implementing marketing strategies and campaigns across multiple channels.
      • Track record of creating high-quality marketing materials for different audiences.
      • Minimum of 2 years' experience of managing and developing staff.
    • Desirable
      • Experience in a professional membership body or not-for-profit organisation.
  • Skills and Abilities
    • Essential
      • Effective analytical skills with ability to insightfully interpret qualitative and quantitative data.
      • Excellent written and verbal communication skills with strong copywriting ability.
      • Excellent IT skills including Microsoft Office suite (Word, Excel, PowerPoint).
      • Strong project management skills with ability to manage multiple priorities and deadlines.
      • Creative thinking and problem-solving abilities.
      • Ability to develop and maintain positive relationships with stakeholders at all levels.
    • Desirable
      • Ability to use design software such as Canva and InDesign for creating marketing materials.
  • Personal Qualities
    • Essential
      • Proactive, solution-focused approach to challenges.
      • Flexible and adaptable in response to changing priorities.
      • Commitment to excellent customer service.
      • Commitment to equality, diversity and inclusion.
      • Diplomacy and discretion when handling sensitive information.
      • Commitment to continuing professional development.
  • Additional information
    • This is a full-time post (37.5 hours a week with a 30-minute unpaid lunch break each day).
    • Hours of work are flexible beyond core business hours of 10am – 4pm Monday to Friday.
    • The role is based in the Milton Keynes office but there is the opportunity to work flexibly i.e. typically 2 days (Weds and Thurs) in the office and 3 days working at home.
    • However, flexibility to change/increase office-based days according to business needs is essential.
    • Remote working is not an option for this role.
    • Additional days in the office will be required in the first month for training purposes.