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For Companies At a Glance
- Tasks: Lead the Effectiveness Programme, managing awards, conferences, and accreditation initiatives.
- Company: Join the IPA, a leading institute in advertising and marketing communications.
- Benefits: Gain valuable experience in project management and industry networking.
- Why this job: Make a real impact in promoting marketing effectiveness and creativity.
- Qualifications: Strong organisational skills and a passion for the advertising industry.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The IPA Effectiveness initiative runs year-round to promote evidence-based decision-making and a culture of marketing effectiveness across agencies and clients, culminating in the annual Effectiveness Conference and the biennial Effectiveness Awards. The Head of Effectiveness Programme leads the planning, project management and promotion of all core Effectiveness activities, including the Conference, Awards, Effectiveness Leadership Group and the Effectiveness Accreditation programme, along with their associated content outputs.
MAIN ACCOUNTABILITIES
This role reports to the Director of Effectiveness. The Marketing Strategy team is responsible for helping to prepare the climate for our members to flourish and grow – through sharing the industry’s collective intelligence and creativity. Amongst its key activities include the deployment of the IPA pillar strategy (Effectiveness, Commercial and Talent) and marketing the industry and IPA widely. The role includes management of the full time Effectiveness Project Manager, plus a range of consultants.
KEY TASKS
- IPA Effectiveness Awards
- Overseeing all aspects of the successful production of the IPA awards from launch to the unveiling of the winners, and the creation of thought-leadership and best practice content with the winning case studies.
- Managing senior external relationships, in particular working closely with the Convenor and Deputy Convenor of Judges to agree strategic elements of the awards programme.
- Overseeing all aspects of the entry process including online entry systems, web copy, coordinating entries, proofing summaries of papers and proofing papers.
- Working with the Comms team to market the awards, by coordinating marketing materials, maintaining contact databases, researching and databasing potential entrants and sending out mailings as and when required.
- Overseeing all aspects of the judging process for IPA awards scheme including approaching and liaising with judges, inputting scores, compiling shortlisted results, before, on and after the judging day(s).
- Overseeing the production of award winners’ materials including credit checking on items including trophies, certificates, and on-screen, Winners Supplements, and publications including the Advertising Works hard back publication.
- Working with the Events team to ensure the successful production of the Awards ceremony.
- IPA Effectiveness Accreditation
- Project managing the accreditation programme from launch.
- Key liaison point for entrant agencies and judges.
- Marketing the new accreditation programme.
- IPA Effectiveness Conference
- Managing and overseeing the Conference programme.
- Co-ordinating research projects to ensure objectives are outlined, timeline implemented, and deliverables received.
- Liaising with IPA Comms team to ensure an appropriate marketing plan is devised and executed.
- Working with the Events team to ensure the successful production of Conference.
- IPA Effectiveness Leadership Group
- Oversee the ELG, including managing meetings, creating agendas, reviewing minutes and keeping the chair updated and briefed.
- Recruiting and suggesting new members to the group.
- Other
- Management of Effectiveness Project Manager.
- Management of effectiveness consultants.
- Writing promotional copy for marketing online, in advertising, DM and liaising with PR colleagues on press releases/content for IPA Newsletters.
- Acting as an Ambassador for the IPA and Effectiveness pillar and promoting our content and initiatives across IPA Membership and the wider industry.
- Answer effectiveness enquiries and requests for content.
- Curating and managing IPA Effectiveness newsletter content.
- Managing budgets across all effectiveness initiatives and liaising with IPA finance team as required, including receiving, generating and managing invoices as required.
- Liaising with existing and new suppliers.
KEY SKILLS
- Organisational
- Proven project management.
- Excellent time management, and the ability to prioritise and work to deadlines.
- Very attentive to detail.
- The ability to multi-task successfully.
- Adaptable approach and a natural problem-solver.
- Business
- Ability to maintain and develop relationships at a senior level externally.
- Strong written and verbal communication skills.
- Experience of and passion for the advertising industry as well as knowledge of current issues within the industry is beneficial.
- Personal
- A cheery, flexible and helpful personality is essential for this role.
- Collaborative, and confident in working across departments at the IPA, and with external agencies, clients and suppliers.
- Self-starter. Experienced at using initiative and driving work forward autonomously.
Experience/Qualifications
- Good knowledge of Word, Excel and PowerPoint.
- Experience of CRM systems desirable.
Application
Email Hali and Bradley with covering letter and CV to HR@ipa.co.uk.
The Agency
The IPA is widely recognised as the world’s most influential professional institute for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice and continuous professional development, as well as for providing core support and advisory services for our members.
Head of Effectiveness Programme – Maternity Cover employer: Institute of Practitioners in Advertising
Contact Detail:
Institute of Practitioners in Advertising Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Effectiveness Programme – Maternity Cover
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to marketing effectiveness. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your project management experience and any relevant achievements in the advertising industry. This will help you stand out during interviews.
✨Tip Number 3
Prepare for interviews by researching the IPA and its Effectiveness initiatives. Understand their goals and how you can contribute to their success. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the IPA team.
We think you need these skills to ace Head of Effectiveness Programme – Maternity Cover
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure your cover letter speaks directly to the role of Head of Effectiveness Programme. Highlight your project management skills and experience in the advertising industry, showing us why you're the perfect fit for this position.
Showcase Your Organisational Skills: In your CV, emphasise your ability to manage multiple projects and deadlines. We want to see how you've successfully juggled various tasks in previous roles, especially in a fast-paced environment like marketing or advertising.
Be Personable: Let your personality shine through! We’re looking for someone with a cheery and flexible attitude. Don’t be afraid to show us your collaborative spirit and how you’ve worked well with teams in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Institute of Practitioners in Advertising
✨Know Your Effectiveness Inside Out
Make sure you understand the IPA Effectiveness initiative and its core activities. Familiarise yourself with past conferences, awards, and the accreditation programme. This knowledge will help you demonstrate your passion for marketing effectiveness during the interview.
✨Showcase Your Project Management Skills
Prepare examples of your project management experience, especially in overseeing events or awards. Be ready to discuss how you've successfully managed timelines, budgets, and stakeholder relationships in previous roles.
✨Demonstrate Your Communication Prowess
Since this role involves liaising with senior external relationships, practice articulating your thoughts clearly. Prepare to discuss how you've effectively communicated with various stakeholders and how you can bring that skill to the IPA.
✨Bring a Collaborative Spirit
Highlight your ability to work across departments and with external agencies. Share examples of how you've successfully collaborated in the past, as this role requires a cheery and flexible personality to thrive in a team environment.
