At a Glance
- Tasks: Lead shopper research projects and deliver impactful insights on shopper behaviour.
- Company: Join IGD, a Great Place to Work focused on growth and innovation.
- Benefits: Enjoy a market-leading pension, bonus scheme, and generous medical insurance.
- Other info: Hybrid working model with a focus on work-life balance and personal development.
- Why this job: Make a real difference in understanding shopper behaviour and influencing industry trends.
- Qualifications: 5+ years in insights with strong knowledge of grocery and consumer goods.
The predicted salary is between 50000 - 60000 £ per year.
At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us. That’s where you come in. We’re looking for a Senior Shopper Insight Analyst who will play a leading role in IGD’s ShopperVista programme by providing insight and foresight into shopper behaviour.
What you’ll do
- Lead and design shopper research projects using qualitative and quantitative methodologies.
- Deliver best in class shopper insight reports and lead the continual improvement of the research programme.
- Create high-quality, high impact reports, articles, presentations and webinars.
- Maintain high research standards and ensure consistency of tone and brand.
- Review analytics and proactively suggest new ideas aligned to strategy.
- Raise awareness through marketing and communications, including press involvement.
Research:
- Analyse research data and insight, triangulate with other sources of insight and fully interrogate the detail, finding the broader story in the data.
- Demonstrate strong research methodological understanding.
- Lead, design and carry out qualitative and quantitative research recommending the appropriate methodology for each project.
- Keep abreast of new methodologies and approaches which improve efficiency or close the say-do gap, suggest experiments and pilots.
- Influence the data team to innovate in reporting and visualisation.
Customer engagement:
- Proactively engage with clients to understand their challenges and needs.
- Independently deliver high quality presentations across multiple topics to clients and at industry events.
- Lead strategic and tactical client meetings and presentations.
- Organize and conduct client engagement events.
- Establish a strong external network.
What we’re looking for
- Over 5 years’ experience in insights, either agency or client-side, preferably both.
- Solid knowledge of grocery and consumer goods.
- Passion for understanding shopper behaviour.
- Excellent commercial awareness.
- Advanced research methodology expertise and ability to interpret complex data sets.
- Experienced storyteller with robust opinion.
- Excellent written English.
- Advanced Office skills.
- Very strong presenter across all audience levels.
- Strong networker with senior stakeholders.
The rewards
We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance, where you are empowered and trusted to manage your time.
The location
We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from Central London.
Our behaviours
- We’re hungry for better.
- We solve it together.
- We make it happen.
- We say what needs to be said.
More about our people
We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our clients and themselves. We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates. Please discuss any adjustments that you may require throughout the selection and assessment process.
More about IGD
We are a strategic insight foresight and learning organisation. Here to unite the industry and benefit society. We invest all our profit into Social Impact. We foster collaboration through a broad range of forums, bringing together businesses, policymakers, and thought leaders. By providing evidence-based insights, credible research, and strategic foresight, we help organisations make informed decisions that benefit their operations and contribute to the collective good of society.
Senior Shopper Insight Analyst in Watford employer: Institute of Grocery Distribution
At IGD, we pride ourselves on being a Great Place to Work, where our employees are empowered to grow and inspired to lead in a collaborative environment. As a Senior Shopper Insight Analyst, you will enjoy a market-leading benefits package, including a generous pension and medical insurance, while working in a hybrid model that promotes work-life balance. Our commitment to personal and career growth, alongside our focus on social impact, makes IGD an exceptional employer for those looking to make a meaningful difference.
Contact Details:
Institute of Grocery Distribution Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Shopper Insight Analyst in Watford
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Shopper Insight Analyst role.
✨Tip Number 2
Show off your skills! Prepare a portfolio of your best work, especially those shopper insight reports and presentations. When you get the chance to chat with potential employers, let them see what you can do!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like IGD, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest in shopper behaviour and research methodologies. Being knowledgeable about current trends will help you stand out during interviews and discussions.
We think you need these skills to ace Senior Shopper Insight Analyst in Watford
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for understanding shopper behaviour shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what it entails.
Tailor Your Experience:Make sure to highlight your relevant experience in insights, especially if you've worked both agency and client-side. We love seeing how your background aligns with our needs, so don’t hold back on those details!
Be Clear and Concise:We appreciate excellent written English, so keep your application clear and to the point. Use straightforward language and structure your thoughts logically to make it easy for us to see your qualifications.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at IGD!
How to prepare for a job interview at Institute of Grocery Distribution
✨Know Your Shopper Insights
Make sure you brush up on the latest trends in shopper behaviour and insights. Familiarise yourself with IGD’s ShopperVista programme and be ready to discuss how your experience aligns with their methodologies. This shows that you’re not just interested in the role, but also in the company’s mission.
✨Showcase Your Research Skills
Prepare to talk about specific research projects you've led, especially those involving both qualitative and quantitative methods. Be ready to explain your thought process in choosing methodologies and how you’ve used data to tell compelling stories. This will highlight your advanced research expertise.
✨Engage with Real Examples
Bring examples of high-quality reports or presentations you've created in the past. Discuss how these contributed to client engagement or influenced decision-making. This demonstrates your ability to deliver impactful insights and your strong presentation skills.
✨Network Like a Pro
Since the role involves engaging with clients and stakeholders, think of ways to showcase your networking abilities. Share experiences where you’ve built relationships or collaborated with senior stakeholders. This will illustrate your commercial awareness and ability to influence others.
