Senior Shopper Insight Analyst in Watford

At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us. That’s where you come in. We’re looking for a Senior Shopper Insight Analyst who will play a leading role in IGD’s ShopperVista programme by providing insight and foresight into shopper behaviour.

What you’ll do

• Lead and design shopper research projects using qualitative and quantitative methodologies.
• Deliver best in class shopper insight reports and lead the continual improvement of the research programme.
• Create high-quality, high impact reports, articles, presentations and webinars.
• Maintain high research standards and ensure consistency of tone and brand.
• Review analytics and proactively suggest new ideas aligned to strategy.
• Raise awareness through marketing and communications, including press involvement.

Research:

• Analyse research data and insight, triangulate with other sources of insight and fully interrogate the detail, finding the broader story in the data.
• Demonstrate strong research methodological understanding.
• Lead, design and carry out qualitative and quantitative research recommending the appropriate methodology for each project.
• Keep abreast of new methodologies and approaches which improve efficiency or close the say-do gap, suggest experiments and pilots.
• Influence the data team to innovate in reporting and visualisation.

Customer engagement:

• Proactively engage with clients to understand their challenges and needs.
• Independently deliver high quality presentations across multiple topics to clients and at industry events.
• Lead strategic and tactical client meetings and presentations.
• Organize and conduct client engagement events.
• Establish a strong external network.

What we’re looking for

• Over 5 years’ experience in insights, either agency or client-side, preferably both.
• Solid knowledge of grocery and consumer goods.
• Passion for understanding shopper behaviour.
• Excellent commercial awareness.
• Advanced research methodology expertise and ability to interpret complex data sets.
• Experienced storyteller with robust opinion.
• Excellent written English.
• Advanced Office skills.
• Very strong presenter across all audience levels.
• Strong networker with senior stakeholders.

The rewards

We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance, where you are empowered and trusted to manage your time.

The location

We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from Central London.

Our behaviours

• We’re hungry for better.
• We solve it together.
• We make it happen.
• We say what needs to be said.

More about our people

We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our clients and themselves. We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates. Please discuss any adjustments that you may require throughout the selection and assessment process.

More about IGD

We are a strategic insight foresight and learning organisation. Here to unite the industry and benefit society. We invest all our profit into Social Impact. We foster collaboration through a broad range of forums, bringing together businesses, policymakers, and thought leaders. By providing evidence-based insights, credible research, and strategic foresight, we help organisations make informed decisions that benefit their operations and contribute to the collective good of society.