At a Glance
- Tasks: Lead shopper research projects and deliver impactful insights to drive strategy.
- Company: Join IGD, a Great Place to Work focused on growth and collaboration.
- Benefits: Enjoy a market-leading pension, bonus scheme, and generous medical insurance.
- Other info: Hybrid working model with a focus on work-life balance and personal development.
- Why this job: Make a real difference in understanding shopper behaviour and influencing industry trends.
- Qualifications: 5+ years in insights with strong research methodology and storytelling skills.
The predicted salary is between 50000 - 60000 € per year.
At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us. That’s where you come in. We’re looking for a Senior Shopper Insight Analyst who will play a leading role in IGD’s ShopperVista programme by providing insight and foresight into shopper behaviour.
What you’ll do
- Lead and design shopper research projects using qualitative and quantitative methodologies.
- Deliver best in class shopper insight reports and lead the continual improvement of the research programme.
- Create high-quality, high impact reports, articles, presentations and webinars.
- Maintain high research standards and ensure consistency of tone and brand.
- Review analytics and proactively suggest new ideas aligned to strategy.
- Raise awareness through marketing and communications, including press involvement.
Research:
- Analyse research data and insight, triangulate with other sources of insight and fully interrogate the detail, finding the broader story in the data.
- Demonstrate strong research methodological understanding.
- Lead, design and carry out qualitative and quantitative research recommending the appropriate methodology for each project.
- Keep abreast of new methodologies and approaches which improve efficiency or close the say-do gap, suggest experiments and pilots.
- Influence the data team to innovate in reporting and visualisation.
Customer engagement:
- Proactively engage with clients to understand their challenges and needs.
- Independently deliver high quality presentations across multiple topics to clients and at industry events.
- Lead strategic and tactical client meetings and presentations.
- Organize and conduct client engagement events.
- Establish a strong external network.
What we’re looking for
- Over 5 years’ experience in insights, either agency or client-side, preferably both.
- Solid knowledge of grocery and consumer goods.
- Passion for understanding shopper behaviour.
- Excellent commercial awareness.
- Advanced research methodology expertise and ability to interpret complex data sets.
- Experienced storyteller with robust opinion.
- Excellent written English.
- Advanced Office skills.
- Very strong presenter across all audience levels.
- Strong networker with senior stakeholders.
The rewards
We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance, where you are empowered and trusted to manage your time.
The location
We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from Central London.
Our behaviours
- We’re hungry for better.
- We solve it together.
- We make it happen.
- We say what needs to be said.
More about our people
We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our clients and themselves. We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates. Please discuss any adjustments that you may require throughout the selection and assessment process.
More about IGD
We are a strategic insight foresight and learning organisation. Here to unite the industry and benefit society. We invest all our profit into Social Impact. We foster collaboration through a broad range of forums, bringing together businesses, policymakers, and thought leaders. By providing evidence-based insights, credible research, and strategic foresight, we help organisations make informed decisions that benefit their operations and contribute to the collective good of society.
Senior Insight Analyst in Watford employer: Institute of Grocery Distribution
At IGD, we pride ourselves on being a Great Place to Work, where our employees are empowered to grow and inspired to lead in a collaborative environment. As a Senior Insight Analyst, you will enjoy a strong work-life balance with flexible hybrid working arrangements, competitive benefits including a market-leading pension and generous medical insurance, and ample opportunities for personal and professional development. Our commitment to fostering a diverse and inclusive culture ensures that every team member is valued and supported in their journey to make a meaningful impact.
Contact Detail:
Institute of Grocery Distribution Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insight Analyst in Watford
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Insight Analyst role.
✨Tip Number 2
Show off your skills! Prepare a portfolio of your best work, including reports and presentations. When you get the chance to chat with potential employers, let them see what you can do!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like IGD, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Practice makes perfect! Prepare for interviews by rehearsing answers to common questions and showcasing your understanding of shopper behaviour. We want you to shine when it’s your turn to present!
We think you need these skills to ace Senior Insight Analyst in Watford
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Insight Analyst role. Highlight your experience in shopper behaviour and research methodologies, as this will show us you understand what we're looking for.
Showcase Your Storytelling Skills:Since storytelling is key in this role, include examples of how you've turned complex data into compelling narratives. We want to see how you can engage clients and stakeholders with your insights!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it's relevant. We appreciate a well-structured application that reflects your excellent written English skills.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Institute of Grocery Distribution
✨Know Your Shopper Insights
Make sure you brush up on the latest trends in shopper behaviour and insights. Familiarise yourself with IGD’s ShopperVista programme and be ready to discuss how your experience aligns with their methodologies. This shows that you’re not just interested in the role, but also in the company’s mission.
✨Showcase Your Research Skills
Prepare to talk about specific research projects you've led, especially those involving both qualitative and quantitative methods. Be ready to explain your thought process in choosing methodologies and how you’ve used data to tell compelling stories. This will demonstrate your advanced research expertise.
✨Engage with Real Examples
Bring along examples of high-quality reports or presentations you've created. Discuss how these have influenced decision-making or client engagement. This not only highlights your skills but also shows your ability to communicate complex data effectively.
✨Network Like a Pro
Since the role involves engaging with clients and stakeholders, prepare to discuss how you’ve built and maintained professional relationships in the past. Share specific instances where your networking has led to successful collaborations or insights, showcasing your strong interpersonal skills.
