Director of Marketing in Watford

At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference.

At the heart of that is how we attract, onboard and engage our clients.

That’s where you come in.

We’re looking for a Director of Marketing who will lead on the promotion of IGD, across our data-led growth marketing and client engagement programme.

The role will support the CMO and be part of the Brand & Marketing Leadership Team alongside the Director of Customer Experience ensuring we retain and grow our client base, while building the strength of the IGD brand.

This role helps define, integrate and amplify IGD, the intelligence and innovation we develop as a leading organisation for the nation’s food system and the stories we tell about our impact on the future of the food system.

You will define and deliver on the framework for our marketing plans and lead our events programme.

• What you’ll do
• Strategic Leadership
• Define and own the organisation’s growth marketing strategy, ensuring alignment with wider business objectives and commercial priorities.
• Drive a culture of experimentation, innovation, and continuous optimisation across the marketing function to both attract and retain clients.
• Lead the marketing, event development and event delivery teams reporting to the Chief Marketing Officer.
• Team & Capability Building
• Lead, inspire, and develop a high performing growth marketing team with expertise across B2B digital & social, lifecycle, analytics, and campaign management.
• Build capability in data‑driven decision making, ensuring the team is equipped with the tools, insights, and frameworks needed for success.
• Build capability that creates strong event propositions that attract our target audiences, strengthen IGD relevance, and secures long term revenue
• Champion cross team collaboration, ensuring marketing works seamlessly with wider enabling and adjacent teams particularly the sales and client management teams.
• Full‑Funnel Growth Management
• Oversee the design and execution of integrated growth campaigns across paid, owned, and earned channels.
• Identify & scope new opportunities for growth and commercialisation
• Implement and refine customer journey & lifecycle management to improve acquisition efficiency, conversion rate, retention, and lifetime value.
• Embed structured experimentation to optimise every touchpoint, including tone of voice, brand positioning and audience specific targeting (A/B tests / multivariant tests)
• Performance, Analytics & Insight
• Define the growth performance dashboard, providing clear visibility of key metrics such as MQL – SQL rate, LTV, engagement rates, CPA and other relevant effectiveness metrics.
• Build analytical capability in team that Interprets market and customer insights to shape strategic decisions and future growth opportunities.
• Present performance, insights, and recommendations to the executive team translating complex data into clear, actionable marketing narratives.
• Identify emerging growth channels, new technologies, and evolving customer behaviours to inform future strategy.
• Cross functional Influence
• Work closely with brand and product marketing to optimise collateral that improves outbound & outreach materials, onboarding flows & engagement triggers.
• Work with new business & client success to strengthen lead quality, scoring models, and revenue conversion.
• Work hand in hand with data, tech, and customer experience to continuously improve the end-to-end customer journey.
• What we’re looking for
• Proven experience in digital growth marketing, marketing operations, working with CRM systems, campaign planning and project management, ideally within a B2B organisation.
• Strong stakeholder management skills, with the ability to influence and collaborate at all levels, including senior leadership
• Results-oriented, with a strong focus on delivery and execution
• Highly organised, with the ability to manage multiple projects, priorities, and deadlines simultaneously
• Experience creating structure, improving processes, and driving operational efficiency
• Confident communicator who can challenge constructively and manage expectations effectively
• Able to thrive in a fast-paced environment and adapt to changing priorities
• Positive, resilient, and solutions-focused mindset
• Curious, proactive, and always looking for opportunities to improve
• Self-starter with a collaborative approach and strong relationship-building skills
• Interest in food, retail, consumer insight, or purpose-led organisations would be advantageous
• Brings energy, credibility, and operational excellence to help teams deliver maximum impact and value across the business.
• The rewards

We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package.

You will have a great work-life balance, where you are empowered & trusted to manage your time.

The location

We are operating a hybrid approach to working with a mix of home and office-based working.

We are based in a very accessible location within the M25, just 20 miles from Central London.

• Our behaviours
• We’re hungry for better
• We solve it together
• We make it happen
• We say what needs to be said
• More about our people

We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our clients and themselves.

We seek and attract the very best people and create an environment that supports and includes them.

We aim to encourage a culture where people can be themselves and be valued for their contribution.

We welcome applications from diverse candidates.

Please discuss any adjustments that you may require throughout the selection and assessment process.

More about IGD

We are a strategic insight foresight and learning organisation. Here to unite the industry and benefit society. We invest all our profit into Social Impact.

We foster collaboration through a broad range of forums, bringing together businesses, policymakers, and thought leaders.

By providing evidence-based insights, credible research, and strategic foresight, we help organisations make informed decisions that benefit their operations and contribute to the collective good of society.