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For Companies At a Glance
- Tasks: Create engaging newsletters, manage social media, and support marketing campaigns.
- Company: Join the ICA, a vibrant hub for contemporary art and culture in London.
- Benefits: Enjoy free tickets to exhibitions, cinema screenings, and discounts at our café.
- Why this job: Be part of a creative team that connects art with diverse audiences and makes an impact.
- Qualifications: Experience in digital marketing, strong writing skills, and a passion for contemporary art required.
- Other info: Opportunity to work closely with curatorial teams and gain valuable industry experience.
The predicted salary is between 28800 - 43200 £ per year.
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Marketing and Content Coordinator
Reference: OCT20246600
Expiry date: 11:58, Sun, 17th Nov 2024
Location: London
Benefits: Complementary tickets to ICA exhibitions, cinema screenings and events as well annual season ticket loan and discount in our bookshop cafe and editions.
Responsibilities
- Newsletter Preparation: Create, edit, and distribute newsletters that align with marketing strategies and audience engagement goals.
- Content Creation: Assist with developing video content, social media posts, and written copy for the website. Regularly update and maintain the ICA’s online presence.
- Website Updates: Keep the ICA website up to date with accurate event information, news, and program details. Ensure consistency in copy and visual elements.
- Social Media Management: Assist with managing social media channels, planning and scheduling posts, and tracking engagement metrics. Respond to user comments and inquiries as necessary.
- Audience Data Management: Use platforms including Spektrix, Illuminate, and Culture Counts to track audience engagement and log data. Ensure all audience data is collected, stored, and reported accurately.
- Press Support: Respond to press emails by distributing official assets such as press releases, images, and videos. Coordinate with internal teams to ensure timely delivery of materials.
- Cross-departmental Coordination: Work closely with the Curatorial and Programme teams to ensure marketing efforts align with the artistic vision and calendar of events.
- Marketing Asset Management: Oversee the storage and distribution of marketing assets, including images, videos, and printed materials.
- Campaign Support: Assist in the execution of marketing campaigns, including creating promotional materials, managing timelines, and collaborating with external partners.
- Data Reporting: Collect and present audience data and campaign performance metrics for internal review and external reporting to stakeholders such as Arts Council England.
Essential Skills & Qualifications
- Experience in content creation and digital marketing, with a strong understanding of social media platforms and trends.
- Proficiency with email marketing platforms, content management systems (CMS), and social media scheduling tools.
- Excellent copywriting and editing skills, with a sharp eye for detail.
- Basic proficiency in design software (e.g., Adobe Photoshop, Illustrator) for creating simple digital assets.
- Familiarity with audience data platforms like Spektrix, Illuminate, and Culture Counts.
- Strong organizational skills with the ability to manage multiple tasks and deadlines.
- Excellent verbal and written communication skills.
- Ability to work collaboratively with various teams and external partners.
- A passion for contemporary art and culture, with a keen interest in engaging young and diverse audiences.
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Marketing and Content Coordinator employer: Institute of Contemporary Arts
Contact Detail:
Institute of Contemporary Arts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Content Coordinator
✨Tip Number 1
Familiarise yourself with the ICA's current marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in their work.
✨Tip Number 2
Engage with the ICA's social media channels. Comment on their posts and share relevant content to showcase your enthusiasm for contemporary art and culture, as well as your understanding of effective social media management.
✨Tip Number 3
Network with professionals in the marketing and arts sectors. Attend events or exhibitions where you can meet people who work at the ICA or similar organisations, as personal connections can often lead to job opportunities.
✨Tip Number 4
Prepare examples of your previous work in content creation and digital marketing. Be ready to discuss specific projects that highlight your skills in copywriting, social media management, and audience engagement during the interview process.
We think you need these skills to ace Marketing and Content Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation and digital marketing. Emphasise your proficiency with social media platforms and any specific tools mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for contemporary art and culture. Mention specific examples of how your skills align with the responsibilities of the Marketing and Content Coordinator role.
Showcase Your Skills: In your application, provide examples of past projects where you successfully created content or managed social media channels. Highlight your copywriting and editing skills with samples if possible.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter to eliminate any typos or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Institute of Contemporary Arts
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in content creation, whether it's newsletters, social media posts, or website updates. Be ready to discuss the strategies you used to engage audiences and how you measured success.
✨Familiarise Yourself with Relevant Tools
Make sure you know the tools mentioned in the job description, like email marketing platforms and audience data management systems. Being able to discuss your experience with these tools will demonstrate your readiness for the role.
✨Demonstrate Your Passion for Art and Culture
Research the ICA and its mission. Be prepared to talk about why contemporary art and culture matter to you, and how you can contribute to engaging diverse audiences through your marketing efforts.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask about the team dynamics, upcoming projects, or how success is measured in this role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
