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- Tasks: Create and execute innovative marketing campaigns to promote impactful programmes.
- Company: Join the Institute for Manufacturing, part of the University of Cambridge.
- Benefits: Competitive salary, healthcare, and flexible working options.
- Other info: Dynamic team environment with opportunities for professional development.
- Why this job: Make a difference in mental health and manufacturing while growing your marketing skills.
- Qualifications: Strong writing, digital skills, and creativity are essential.
The predicted salary is between 38000 - 44500 £ per year.
About the Institute for Manufacturing and IfM Engage
The Institute for Manufacturing (IfM) is part of the University of Cambridge’s Department of Engineering. It focuses on research, education, and practice to "Manufacture a Better World." Its activities involve helping organisations develop life‑changing products and services, create meaningful jobs, and contribute to a better environment for the future. Additionally, the Institute aims to help governments foster innovation and enterprise to deliver social and economic benefits. Its undergraduate and postgraduate education programmes are designed to prepare the manufacturing leaders of the future. IfM Engage Ltd is a limited company owned entirely by the University. The company generates revenue by working with companies ranging from multinationals to start‑ups, as well as policymakers and academic partners, both in the UK and internationally to help them solve complex challenges. The operating surplus generated is donated to the University to support future research. In 2024, we were recognised for our strong and positive work culture and was awarded the Investors in People (IIP) accreditation.
We are looking for a Marketing Officer to help develop and implement creative marketing communications that grow our brand, generate new business, and support major strategic initiatives.
About the Role
You will be a key member of the team, delivering integrated marketing campaigns that promote IfM Engage’s world‑class consultancy, memberships, and executive education. You will also support major strategic initiatives, including the Mental Health Catalyst (MHC) — a programme accelerating innovation in interventions for clinically depressed mood. This includes targeted campaign delivery to attract stakeholders, participants and funders, and ensuring effective dissemination of the programme’s outputs. Whether driving commercial growth or raising the profile of high‑impact programmes, your work will help expand our reach and impact.
The Marketing Officer will work with the Marketing and Communications team to:
- Generate opportunities for consultancy, executive education, networks and memberships
- Build IfM Engage’s reputation through integrated, multi‑channel marketing campaigns
Key Responsibilities
- Campaign Execution & Content Creation
- Collaborate with the Marketing Manager and Senior Marketing Officer to deliver multi‑channel campaigns across digital, print and social media, including the integrated MHC marketing and communications plan.
- Produce high‑quality marketing collateral such as web copy, case studies, video and multimedia assets, and printed materials.
- Manage day‑to‑day digital presence, including website updates (CMS) and scheduling and publishing across social channels.
- Maintain brand consistency, managing templates and ensuring all materials reflect the IfM Engage brand to a high standard.
- Work closely with the Events team to support the promotion and delivery of webinars, courses and live events to maximise attendance and stakeholder engagement.
- Operations & Performance Tracking
- Manage inbound enquiries to ensure prompt follow‑up and effective qualification into the sales pipeline.
- Act as custodian of the CRM: maintaining accurate customer, prospect and stakeholder data and ensuring GDPR compliance.
- Monitor and analyse key marketing performance metrics, including website analytics, social engagement and lead generation, to produce insights that inform quarterly Board reports.
- For the MHC programme specifically, oversee stakeholder engagement tracking, recruitment metrics and reporting to support high‑quality programme delivery.
- Logistics & Resource Management
- Oversee production, tracking and distribution of marketing literature and stock, ensuring the team is well‑equipped for industry engagements.
This role reports to the Marketing Manager and works closely with the Senior Marketing Officer, Events and Communications teams.
Knowledge, Skills and Attributes
- Project management: Ability to proactively manage multiple deadlines and deliver campaign components on time.
- Stakeholder & relationship management: Excellent interpersonal skills and confidence working with diverse stakeholders, including academics, clients, creative suppliers and partners across the mental health ecosystem.
- Copywriting & proofreading: Excellent writing skills with the ability to adapt tone for different audiences and create clear, compelling narratives.
- Digital proficiency: Working knowledge of SEO, email marketing platforms and CRM systems.
- Creative skills: Experience with design tools (Canva/InDesign) and basic multimedia production (video editing or similar).
Additional Essential Skills for the Mental Health Catalyst (MHC)
- Ability to translate complex programme concepts into accessible messaging for stakeholders, participants and potential funders.
- Strong organisational skills to manage participant recruitment communications and maintain accurate programme engagement data.
- Messaging & storytelling: Ability to transform complex or technical topics into engaging narratives for clients and stakeholders.
- Event experience: Experience supporting or promoting webinars, workshops or professional events.
- AI literacy: Experience using generative AI tools to support first‑draft copywriting, content ideation or workflow automation.
- Professional development: CIM qualification or strong desire to pursue professional marketing qualifications.
- Recruitment campaign experience: Experience delivering recruitment‑style campaigns for specialist participants or expert panels.
The role is full‑time; however, we are open to conversations around flexible working. The role is based in Cambridge. IfM Engage operates an ‘office first’ hybrid working policy (at 60% of working time in the office). The salary band for this role is £38,000‑44,500 plus a generous benefits package, including healthcare. IfM Engage has a responsibility to ensure that all employees are eligible to live and work in the UK. IfM Engage actively supports equality, diversity and inclusion and encourages applications from all sections of society.
At IfM Engage, we are committed to being transparent about how we collect and use your data and ensure that we meet our data protection obligations.
Marketing Officer in Cambridge employer: Institute for Manufacturing (IfM), University of Cambridge
Contact Detail:
Institute for Manufacturing (IfM), University of Cambridge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any creative content you've produced. This is a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching IfM Engage and its initiatives. Understand their mission and how your role as a Marketing Officer can contribute to 'Manufacture a Better World'. Tailor your answers to show you're a perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at IfM Engage.
We think you need these skills to ace Marketing Officer in Cambridge
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and the mission of IfM Engage shine through. We want to see how your values align with our goal of 'Manufacturing a Better World'.
Tailor Your Content: Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight relevant experiences that showcase your skills in campaign execution, content creation, and stakeholder engagement.
Be Clear and Concise: Keep your writing clear and to the point. Use bullet points where necessary to make it easy for us to read through your achievements and skills. Remember, we appreciate well-structured applications!
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Institute for Manufacturing (IfM), University of Cambridge
✨Know Your Stuff
Before the interview, dive deep into IfM Engage's mission and recent projects. Familiarise yourself with their Mental Health Catalyst programme and think about how your marketing skills can contribute to their goals. This shows genuine interest and helps you connect your experience to their needs.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved multi-channel strategies. Be ready to discuss how you approached content creation and what tools you used, like Canva or InDesign. This will highlight your creative skills and digital proficiency.
✨Engage with Questions
Have a few thoughtful questions ready for the interviewers. Ask about their current marketing challenges or how they measure the success of their campaigns. This not only shows your enthusiasm but also gives you insight into their operations and how you can fit in.
✨Demonstrate Your Team Spirit
Since collaboration is key in this role, be prepared to share experiences where you successfully worked with diverse teams. Highlight your interpersonal skills and how you managed relationships with stakeholders, as this will resonate well with their emphasis on teamwork.