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- Tasks: Execute engaging marketing campaigns and manage CRM data to boost audience interaction.
- Company: Join a dynamic communications team at a leading organisation focused on impactful publications.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a supportive work environment.
- Why this job: Be part of exciting projects that drive real engagement and make a difference.
- Qualifications: Detail-oriented with a passion for digital marketing and data analytics.
- Other info: Great opportunity for career growth in a collaborative and innovative setting.
The predicted salary is between 28800 - 43200 £ per year.
Applications are open to join our Communications team as a Marketing Executive. The Marketing Executive plays a key role in delivering audience-led communications and marketing campaigns to drive engagement, attendance and impact for IfG publications, products, newsletters and events.
Working within the communications and marketing team, this role is responsible for day-to-day CRM execution, use of segmentation, delivery of accurate email and marketing communications, and helping research teams across the IfG to achieve wider audience engagement with their work.
Using Zoho CRM and guided by data and analytics reporting, the postholder will create and deliver marketing campaigns by maintaining clean data records, deploying segmentation and building tagging strategies. This is a hands-on, junior-to-mid-level role suited to someone detail-oriented and confident in communication, with an interest in digital tools, marketing and how to use data to engage target audiences.
Your key responsibilities will include:
- Email campaign execution (through use of Zoho CRM);
- Apply formatting, updating templates list selection, tagging, and unsubscribe/preference handling;
- Maintain contact records in Zoho: de-duplicate, clean data, manage imports and tagging;
- Apply UTM tags, link tracking and campaign codes to outbound communications;
- Assist with user tracking setup using Google Analytics 4 and tagging tools (e.g. Google Tag Manager), under the direction of the Head of Digital Content and external specialists;
- Assist with basic analytics and reporting;
- Monitor and report on email performance using Zoho’s analytics and shared dashboards;
- Manage relationship with agencies (ZOHO) for CRM.
For full details, including a job description and person specification, please read the job application pack available on our website.
Marketing Executive employer: Institute for Government
Contact Detail:
Institute for Government Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it could give you an edge if they put in a good word for you!
✨Tip Number 3
Prepare for the interview by practising common questions related to marketing and CRM tools. Be ready to discuss how you would use data to drive engagement and improve campaigns. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our awesome team at StudySmarter!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Executive role. Highlight any relevant experience with CRM systems, email campaigns, and data analytics to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our mission. Be sure to mention your interest in digital tools and audience engagement.
Showcase Your Attention to Detail: Since this role requires a keen eye for detail, make sure your application is free from typos and errors. A clean, well-organised application will demonstrate your ability to maintain accurate data records, just like we need in the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into our hands quickly and efficiently. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Institute for Government
✨Know Your CRM Inside Out
Since the role involves using Zoho CRM, make sure you familiarise yourself with its features. Brush up on how to manage contact records, apply UTM tags, and handle email campaign execution. Being able to discuss your experience or knowledge of CRM systems will show you're ready to hit the ground running.
✨Showcase Your Data Skills
This position requires a detail-oriented approach, especially when it comes to data management and analytics. Prepare examples of how you've used data to drive marketing decisions in the past. If you can demonstrate your understanding of Google Analytics 4 or similar tools, you'll definitely stand out.
✨Communicate Clearly and Confidently
As a Marketing Executive, effective communication is key. Practice articulating your thoughts clearly and confidently. You might be asked to explain complex concepts, so being able to simplify your ideas will showcase your communication skills and your ability to engage audiences.
✨Research the Company and Its Audience
Before the interview, take some time to understand the company’s publications, products, and target audience. Knowing their current marketing campaigns and how they engage with their audience will help you tailor your responses and show that you're genuinely interested in the role.