At a Glance
- Tasks: Execute engaging marketing campaigns and manage CRM data to boost audience interaction.
- Company: Join a dynamic communications team at a leading organisation focused on impactful publications.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a supportive work environment.
- Other info: Great opportunity for career growth in a collaborative and innovative setting.
- Why this job: Be part of exciting projects that drive real engagement and make a difference.
- Qualifications: Detail-oriented with a passion for digital marketing and data analytics.
The predicted salary is between 28800 - 43200 £ per year.
Applications are open to join our Communications team as a Marketing Executive. The Marketing Executive plays a key role in delivering audience-led communications and marketing campaigns to drive engagement, attendance and impact for IfG publications, products, newsletters and events.
Working within the communications and marketing team, this role is responsible for day-to-day CRM execution, use of segmentation, delivery of accurate email and marketing communications, and helping research teams across the IfG to achieve wider audience engagement with their work.
Using Zoho CRM and guided by data and analytics reporting, the postholder will create and deliver marketing campaigns by maintaining clean data records, deploying segmentation and building tagging strategies. This is a hands-on, junior-to-mid-level role suited to someone detail-oriented and confident in communication, with an interest in digital tools, marketing and how to use data to engage target audiences.
Your key responsibilities will include:
- Email campaign execution (through use of Zoho CRM);
- Apply formatting, updating templates list selection, tagging, and unsubscribe/preference handling;
- Maintain contact records in Zoho: de-duplicate, clean data, manage imports and tagging;
- Apply UTM tags, link tracking and campaign codes to outbound communications;
- Assist with user tracking setup using Google Analytics 4 and tagging tools (e.g. Google Tag Manager), under the direction of the Head of Digital Content and external specialists;
- Assist with basic analytics and reporting;
- Monitor and report on email performance using Zoho’s analytics and shared dashboards;
- Manage relationship with agencies (ZOHO) for CRM.
For full details, including a job description and person specification, please read the job application pack available on our website.
Marketing Executive employer: Institute for Government
The Institute for Government (IfG) is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals passionate about driving impactful partnerships. Located in the heart of London, IfG offers competitive benefits, opportunities for professional development, and a commitment to employee growth, ensuring that you can thrive while contributing to meaningful projects that shape public policy and governance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Institute for Government and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Institute for Government are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Institute for Government on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Institute for Government. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Institute for Government. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Institute for Government:Show us that you’ve done your homework! In your application, briefly mention what you admire about Institute for Government’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Institute for Government
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Institute for Government will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Institute for Government, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
