At a Glance
- Tasks: Create and execute engaging marketing campaigns using data-driven strategies.
- Company: Join a dynamic communications team at IfG, focused on impactful audience engagement.
- Benefits: Gain hands-on experience, develop digital skills, and work in a supportive environment.
- Other info: Opportunity for growth in a collaborative and creative workplace.
- Why this job: Be part of innovative marketing efforts that drive real change and connect with diverse audiences.
- Qualifications: Detail-oriented, confident communicator with an interest in digital marketing tools.
The predicted salary is between 28800 - 48000 € per year.
Applications are open to join our Communications team as a Marketing Executive. The Marketing Executive plays a key role in delivering audience-led communications and marketing campaigns to drive engagement, attendance and impact for IfG publications, products, newsletters and events. Working within the communications and marketing team, this role is responsible for day-to-day CRM execution, use of segmentation, delivery of accurate email and marketing communications, and helping research teams across the IfG to achieve wider audience engagement with their work.
Using Zoho CRM and guided by data and analytics reporting, the postholder will create and deliver marketing campaigns by maintaining clean data records, deploying segmentation and building tagging strategies. This is a hands-on, junior-to-mid-level role suited to someone detail-oriented and confident in communication, with an interest in digital tools, marketing and how to use data to engage target audiences.
Your key responsibilities will include:
- Email campaign execution (through use of Zoho CRM);
- Apply formatting, updating templates list selection, tagging, and unsubscribe/preference handling;
- Maintain contact records in Zoho: de-duplicate, clean data, manage imports and tagging;
- Apply UTM tags, link tracking and campaign codes to outbound communications;
- Assist with user tracking setup using Google Analytics 4 and tagging tools (e.g. Google Tag Manager), under the direction of the Head of Digital Content and external specialists;
- Assist with basic analytics and reporting;
- Monitor and report on email performance using Zoho’s analytics and shared dashboards;
- Manage relationship with agencies (ZOHO) for CRM.
For full details, including a job description and person specification, please read the job application pack available on our website.
Marketing Executive in London employer: Institute for Government
Join a dynamic and innovative team at IfG, where we prioritise employee growth and development in a collaborative work culture. As a Marketing Executive, you will have the opportunity to engage with cutting-edge digital tools and data-driven marketing strategies, all while contributing to impactful communications that resonate with diverse audiences. Located in a vibrant area, our company offers a supportive environment that encourages creativity and professional advancement, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Get to know the company inside out! Research IfG's publications, products, and events. This will help you tailor your conversations and show that you're genuinely interested in what we do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to marketing and CRM. Think about how your skills align with the role and be ready to share examples of your past work.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Executive role. Highlight your experience with CRM systems, especially Zoho, and any relevant marketing campaigns you've worked on. We want to see how your skills align with our needs!
Show Off Your Data Skills:Since this role involves a lot of data handling, don’t shy away from showcasing your analytical skills. Mention any experience you have with data segmentation, email performance tracking, or using tools like Google Analytics. We love a detail-oriented candidate!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant. We appreciate candidates who can communicate effectively, just like we do in our marketing campaigns!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our team there!
How to prepare for a job interview at Institute for Government
✨Know Your CRM Inside Out
Since the role involves using Zoho CRM, make sure you’re familiar with its features and functionalities. Brush up on how to manage contact records, apply UTM tags, and handle email campaign execution. Being able to discuss your experience or knowledge of CRM systems will show that you're ready to hit the ground running.
✨Showcase Your Data Skills
This position requires a detail-oriented approach, especially when it comes to data management and analytics. Prepare examples of how you've used data to drive marketing decisions in the past. If you’ve worked with Google Analytics or similar tools, be ready to talk about how you tracked performance and made improvements based on your findings.
✨Demonstrate Your Communication Prowess
As a Marketing Executive, strong communication skills are key. Think of instances where you successfully engaged an audience through your marketing efforts. Be prepared to discuss how you tailor messages for different segments and how you handle feedback or preferences from your audience.
✨Research the Company and Its Audience
Before the interview, dive into the IfG’s publications, products, and events. Understanding their target audience and current marketing strategies will help you align your answers with their goals. This shows genuine interest and helps you articulate how you can contribute to their mission.
