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- Tasks: Drive commercial growth through innovative marketing strategies and product launches.
- Company: Leading orthodontics company focused on customer success and collaboration.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a real impact in the healthcare sector while working with a passionate team.
- Qualifications: 8+ years in marketing, strong go-to-market execution, and experience in healthcare or B2B.
- Other info: Join a diverse team committed to driving success and innovation.
The predicted salary is between 60000 - 75000 £ per year.
Department: Global Marketing
Location: Crawley, England, United Kingdom
Reports To: Vice President, Global Head of Marketing
Job Summary: The Commercial Marketing Manager, Northern Europe is responsible for driving commercial growth across the hub by translating global strategy into high-impact local execution. This role owns commercial marketing end-to-end—including go-to-market execution, product launches, lifecycle marketing, sales enablement, and funnel performance—ensuring marketing directly contributes to revenue growth, case volume, and customer success. Operating at the intersection of strategy and execution, this individual is a hybrid commercial marketing leader and hands-on operator. They partner closely with Sales and Clinical Education to accelerate adoption, strengthen execution in the field, and drive demand across the full funnel—from lead generation through conversion and retention. As the key bridge between Global Marketing and the region, the Commercial Marketing Manager ensures strong alignment, local relevance, and measurable business impact across all marketing activities.
Key Responsibilities:
- Go-to-Market & Commercial Ownership: Own and execute the local go-to-market strategy aligned to regional commercial priorities. Translate global strategy into clear, actionable plans for the Northern European Hub. Ensure strong alignment with Sales targets, driving adoption, utilization, and growth.
- Product Launch & Lifecycle Marketing: Lead local product launches, ensuring full commercial readiness across Sales and Clinical teams. Drive adoption, utilization, and retention through structured lifecycle marketing. Track and optimize performance based on commercial impact and field feedback.
- Sales Enablement & Field Execution: Partner closely with Sales to deliver high-impact tools, campaigns, and programs. Ensure field teams are equipped to drive conversion and growth. Identify gaps in the funnel and implement actions to improve lead-to-sales performance.
- Campaign Execution & Market Activation: Execute global campaigns with strong local relevance and coordination. Drive integrated activation across digital, CRM, events, and field channels. Leverage global toolkits and capabilities to increase speed and reduce duplication.
- Funnel Performance & Market Insight: Own funnel performance across the hub (lead generation, conversion, adoption). Track KPIs and continuously optimize based on ROI and performance data. Continuously optimize marketing spend and channel mix to maximize return and efficiency. Provide structured insights to Global teams to improve strategy, campaigns, and products.
- Customer Engagement & Practice Growth: Execute practice growth and patient marketing initiatives to drive demand. Strengthen customer engagement and support long-term retention and advocacy. Reinforce ClearCorrect’s position as a partner in practice success.
- Cross-Functional Collaboration & Operations: Work closely with Global Marketing, Product, Digital, and Clinical teams to ensure aligned execution. Leverage centralized capabilities (creative, campaigns, digital) to drive efficiency and scale. Manage regional marketing budgets with a strong ROI and performance focus.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of experience in commercial, product, or downstream marketing, ideally in healthcare or B2B environments.
- Proven experience owning go-to-market execution, product launches, and lifecycle marketing.
- Demonstrated track record of delivering measurable commercial impact (e.g., revenue growth, adoption, funnel performance).
- Strong experience partnering with Sales and cross-functional teams in a matrix organization.
- Solid understanding of CRM and lead generation / funnel management.
- Experience managing marketing investment and optimizing ROI.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Commercial Marketing Manager, Northern Europe - Orthodontics in Crawley employer: Institut Straumann AG
Contact Detail:
Institut Straumann AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager, Northern Europe - Orthodontics in Crawley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Bring your A-game with specific examples of how you've driven growth in previous roles—this will show them you mean business!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, go ahead and submit your application today!
We think you need these skills to ace Commercial Marketing Manager, Northern Europe - Orthodontics in Crawley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Marketing Manager. Highlight your experience in go-to-market strategies and product launches, as these are key for us. Use specific examples that show how you've driven commercial growth in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about marketing in the healthcare sector and how you can contribute to our goals. Be sure to mention your experience with sales enablement and cross-functional collaboration.
Showcase Your Results: We love numbers! When detailing your past roles, include metrics that demonstrate your impact—like revenue growth or improved funnel performance. This helps us see the tangible results of your efforts and how you can bring that to our team.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Institut Straumann AG
✨Know Your Market
Before the interview, dive deep into the orthodontics market in Northern Europe. Understand the key players, trends, and challenges. This knowledge will help you demonstrate your ability to translate global strategies into local execution.
✨Showcase Your Success Stories
Prepare specific examples of your past experiences in commercial marketing, especially around product launches and lifecycle marketing. Highlight measurable outcomes like revenue growth or improved funnel performance to show how you've made an impact.
✨Collaborate Like a Pro
Since this role requires cross-functional collaboration, be ready to discuss how you've successfully partnered with sales and clinical teams in the past. Share examples of tools or campaigns you've developed that drove conversion and growth.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.