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- Tasks: Lead marketing strategies and campaigns for innovative software solutions in the life sciences sector.
- Company: Join a global leader in bespoke software solutions with a family-like culture.
- Benefits: Enjoy competitive salary, flexible working, private medical, and generous leave options.
- Why this job: Make an impact in a dynamic role that blends creativity and strategy in marketing.
- Qualifications: Experience in B2B marketing, especially in life sciences or SaaS, is preferred.
- Other info: Be part of a supportive team focused on personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Location: Stone, Staffordshire
Hybrid working, 2 days a week in our Stone Office.
Status: Permanent, Full Time.
Package: Competitive Salary, Flexible Working, Development & Opportunity (Personal & Technical), Private Medical (Optical & Dental options), Matching Contributory Pension, 25 Days Leave + Public Holidays + Buy and Sell Scheme, Life Insurance, Referral Scheme, Employee Assistance Program, Benefits Hub.
Who is Instem? We are a global provider of bespoke industry-leading software solutions and services, which facilitate the pre-clinical and clinical phases of the drug discovery process. We have over fifteen products in our portfolio, used by over 700 pharmaceutical clients (including all the top 25!).
Culture: For a global business of over 400 staff, we very much have a family feel. You will be part of a friendly, communal, solution-based, flexible environment, where you will feel empowered, valued and accountable. We will invest in you as a person and encourage you to take part in companywide workshops for wellbeing, mental health, critical conversations, and strengths.
Why are we hiring a Marketing Manager? We are hiring a Marketing Manager as we grow the Marketing team. This role sits at the intersection of product marketing and campaign execution. You will develop go-to-market strategies for key product lines, translate value propositions into compelling content, and launch integrated campaigns that support demand generation and sales enablement. You will collaborate closely with Product Management, Sales, and the wider Marketing Team to deliver programs that resonate with our scientific and regulatory audiences across CROs, pharma, biotech and industrial markets. This is an ideal role for a versatile marketer who is both strategic and hands-on, someone who enjoys owning the message and making it perform in market.
What are you responsible for?
- Product & Content Strategy: Own the positioning and messaging for specific product lines, ensuring alignment with market needs and commercial priorities. Translate technical and customer insights into compelling narratives, use cases, and content across the buyer journey. Develop product marketing collateral including brochures, slide decks, FAQs, and internal enablement materials.
- Campaign Planning & Execution: Plan and execute integrated campaigns across digital, email, events, and social channels to generate qualified leads and top of funnel pipeline. Define audience segments, campaign objectives, timelines, and key performance indicators. Partner with Marketing Operations and Regional Sales to drive alignment between campaigns and pipeline goals.
- Go-to-Market Support: Support new product launches, feature releases, and market entry strategies with coordinated GTM plans. Collaborate with Events, Digital, and Sales teams to ensure cohesive presence across all touchpoints; web, webinars, tradeshows, and more.
- Performance & Optimization: Analyze campaign and content performance; recommend and implement improvements based on data. Maintain accurate campaign tracking in Salesforce and marketing automation tools.
Skills, Knowledge, Experience:
- Experienced in B2B marketing, ideally within life sciences/SaaS.
- Demonstrated success in a role that combines product marketing and campaign management.
- Skilled in developing clear, persuasive messaging for technical and scientific audiences.
- Experience delivering marketing programs that support pipeline generation and sales enablement.
- Familiarity with CRM (Salesforce) and marketing automation tools (e.g., HubSpot, Pardot).
- Strong project management and collaboration skills.
- Degree in Marketing, Business, Life Sciences, or related field preferred.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Marketing Manager in Stone employer: Instem
Contact Detail:
Instem Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Stone
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Instem or similar companies. A friendly chat can open doors and give you insider info about the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past marketing successes. This will help us see how you can bring value to our team as a Marketing Manager.
✨Tip Number 3
Be ready for the interview! Research Instem’s products and think about how you can contribute to our marketing strategies. We love candidates who come prepared with ideas!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate marketers who want to make an impact.
We think you need these skills to ace Marketing Manager in Stone
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the life sciences sector and how your skills can help us achieve our goals. Keep it engaging and relevant to the role.
Showcase Your Campaign Successes: In your application, don’t forget to mention specific campaigns you've managed. Share metrics or outcomes that demonstrate your ability to generate leads and support sales enablement. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Instem
✨Know Your Stuff
Before the interview, dive deep into Instem's products and services. Understand their role in the drug discovery process and be ready to discuss how your marketing strategies can enhance their visibility and appeal in the life sciences sector.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've executed in the past. Highlight how you defined audience segments, set objectives, and measured performance. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready to Collaborate
Instem values teamwork, so be prepared to discuss how you've worked with cross-functional teams in previous roles. Share examples of how you’ve partnered with sales, product management, or other departments to achieve common goals.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company culture and the marketing team's future. Inquire about their current challenges in reaching scientific audiences or how they measure campaign success. This shows you're not just interested in the role, but also in contributing to their growth.
