At a Glance
- Tasks: Lead digital marketing strategy and execute multi-channel campaigns for a growing EV charging company.
- Company: Join InstaVolt, a leader in the electric vehicle revolution with a vibrant team culture.
- Benefits: Enjoy competitive salary, bonuses, healthcare, generous holiday, and ongoing training opportunities.
- Other info: Dynamic role with excellent career growth potential and a supportive team environment.
- Why this job: Make a real impact in the EV sector while developing your digital marketing skills.
- Qualifications: Proven digital marketing experience with strong skills in PPC, CRM, and analytics.
The predicted salary is between 42000 - 75600 £ per year.
Location: InstaVolt Head Office – Chineham Business Park, Basingstoke
Base: Office Working Monday-Friday 8:30am - 17:00pm.
InstaVolt is at the forefront of the electric vehicle revolution, providing a reliable and widespread network of rapid EV charging stations; in The UK we have over 2000 chargers live and used daily by drivers and this number is ever growing, we are also active in Iceland, Spain, Portugal and Republic of Ireland. We’re committed to making electric vehicle charging as simple and accessible as possible.
Role Purpose
The Head of Digital Marketing (Maternity Cover) will lead InstaVolt’s digital strategy and execution during a period of rapid growth and market expansion. This is a hands-on role for a digital marketing expert who is confident across multiple channels and able to both do the work (e.g. setting up campaigns, pulling reports, managing CRM journeys) and direct the strategy.
The role is responsible for delivering campaigns that drive charger utilisation, brand awareness, and customer engagement. It covers PPC, CRM, SEO, content, social media, influencer activity, and digital partnerships, alongside close management of analytics, reporting, and budget allocation.
The successful candidate will be able to translate complex digital data into clear, actionable insights for the wider business, supporting senior leadership with reporting and recommendations.
From £50,000 – £90,000 Depending on experience – 12 month contract
Key Responsibilities
- Lead planning and execution of multi-channel campaigns (Google Ads via agency, Meta, YouTube, LinkedIn, ZapMap, CRM).
- Be hands-on in running direct channels such as Facebook and LinkedIn Ads, ensuring best practice in targeting, tracking and reporting.
- Develop regional and radius-based PPC strategies in the UK, Spain, Portugal, Ireland and Iceland to drive utilisation.
- Oversee landing page builds and website campaign content, ensuring consistency of messaging and user experience.
CRM & Email Marketing
- Manage monthly newsletters and automated journeys in Mailchimp, including segmentation, A/B testing, analytics and optimisation.
- Develop and scale CRM activity from early-stage foundations– building automated journeys that will support app engagement, tariff updates, new site launches and brand campaigns.
- Grow and manage the customer database, working with the Tech team to set up accurate data capture processes and API integrations.
Analytics & Reporting
- Own access and reporting from GA4, Mailchimp, and digital ad platforms.
- Translate campaign and channel data into tangible insights for senior leadership and board reporting.
- Support wider Marketing and PR with ad-hoc analysis, ensuring decisions are data-led.
Content, Social Media & Influencers
- Oversee the content calendar across Instagram, Facebook, LinkedIn, and X.
- Encourage innovation in formats (reels, polls, interactive content) to grow engagement.
- Manage influencer partnerships, ensuring ROI and building UGC/community advocacy.
- Provide creative direction to the Content Creator and oversee delivery of assets and posts.
- Manage location data across Yext, Google, Apple Maps and other publisher platforms.
- Ensure new site activations, closures and maintenance are communicated accurately and promptly.
- Resolve verification, duplication and sync issues in collaboration with Tech, Ops and Yext.
- Optimise listings with imagery, descriptions and labelling for campaigns (e.g. off-peak tariffs, cable guards).
Budget Management
- Plan and manage digital budgets across campaigns, balancing agency spend with in-house activity.
- Track effectiveness of spend and recommend reallocations to maximise ROI.
Partnerships & PR Integration
- Collaborate with partners (e.g. ZapMap) to amplify campaigns and engage fleet customers.
- Explore B2B lead generation opportunities including funnels, landing pages and data capture campaigns.
- Line manage and support the Content Creator and Marketing Executive, ensuring delivery and development.
- Maintain weekly team structure via PPP (Progress, Problems, Plans) reporting.
- Contribute to monthly marketing reports, campaign PCAs and board-level insights.
Skills & Experience
- Strong background as a digital marketing expert, with hands-on experience across paid media, CRM, analytics and content.
- Proven ability to manage PPC agencies while directly running in-house channels (e.g. Meta, LinkedIn).
- Confident with analytics and reporting (GA4, Mailchimp, Ads Manager) and able to translate findings into plain-English insights.
- Track record of delivering multi-channel campaigns with measurable ROI.
- Experience managing budgets and optimising spend across channels.
- Strong project management and stakeholder communication skills.
- Experience leading small teams and working with external agencies/suppliers.
- Experience in EV charging, energy or automotive sectors.
- Knowledge of CRM strategy and database growth.
- Experience with influencer/UGC campaigns.
- Understanding of SEO, UX, landing page optimisation, and location data management.
Benefits include:
- Competitive salary – dependant on experience & qualifications
- 10% discretionary annual bonus
- Company sick pay (30 days full pay & 30 days half pay per annum)
- Access to Help@Hand virtual private healthcare app
- 25 days holiday + Bank Holidays pro rated
- Life insurance at 3 x annual salary from day 1
- Admission to pension scheme following successful completion of 3 months employment matched up to 6% contribution.
- Ongoing training in career building avenues, health & safety and any other area that will be of benefit to the business and the employee
- Access to PerkPal platform
- Quarterly company events
- Free snacks & drinks in the office
- Free office parking
InstaVolt is an equal opportunity employer. We are committed to equality and diversity and all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability
#J-18808-LjbffrHead of Digital Marketing – Maternity Cover in Basingstoke employer: INSTAVOLT
InstaVolt is an exceptional employer, offering a dynamic work environment at the forefront of the electric vehicle revolution. With a strong commitment to employee growth, competitive salaries, and generous benefits including a discretionary annual bonus and extensive healthcare options, we foster a culture of innovation and collaboration. Our Basingstoke office provides a supportive atmosphere where employees can thrive, engage in meaningful work, and contribute to a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing – Maternity Cover in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a new role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your digital presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in digital marketing. Highlight your experience with PPC, CRM, and analytics to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing. Be ready to discuss your hands-on experience with campaigns and how you've driven results in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at InstaVolt.
We think you need these skills to ace Head of Digital Marketing – Maternity Cover in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in digital marketing, especially in PPC, CRM, and analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how you can contribute to InstaVolt's growth during this maternity cover period.
Showcase Your Data Skills:Since this role involves translating complex data into actionable insights, make sure to highlight your analytical skills. Mention any tools you've used like GA4 or Mailchimp, and how you've leveraged data to drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at INSTAVOLT
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially PPC, CRM, and analytics. Be ready to discuss your hands-on experience with platforms like Google Ads and Mailchimp, as well as how you've translated data into actionable insights.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel campaigns you've led in the past. Highlight measurable results and ROI to demonstrate your ability to drive engagement and brand awareness, which is crucial for this role.
✨Understand InstaVolt's Mission
Familiarise yourself with InstaVolt's goals and the electric vehicle market. Being able to articulate how your digital strategies can support their mission will show that you're genuinely interested and aligned with their vision.
✨Be Ready for Hands-On Questions
Expect practical questions about setting up campaigns and managing budgets. Think through scenarios where you've had to optimise spend or manage a team, as they'll want to see your problem-solving skills in action.
