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- Tasks: Lead InstaVolt's digital marketing strategy and execute multi-channel campaigns.
- Company: Join InstaVolt, a leader in the electric vehicle charging revolution.
- Benefits: Competitive salary, annual bonus, healthcare, 25 days holiday, and ongoing training.
- Why this job: Make a real impact in a fast-growing industry while developing your digital marketing skills.
- Qualifications: Proven digital marketing experience with strong analytics and campaign management skills.
- Other info: Dynamic team environment with opportunities for career growth and development.
The predicted salary is between 42500 - 75000 £ per year.
Job Title: Head of Digital Marketing – Maternity Cover
Hours: Monday-Friday / 8:30am – 17:00pm
Length of Contract: 12 months
Base: InstaVolt Head Office – Chineham Business Park, Basingstoke
Salary: From £50,000 – £90,000 Depending on experience.
About InstaVolt:
InstaVolt is at the forefront of the electric vehicle revolution, providing a reliable and widespread network of rapid EV charging stations; in The UK we have over 2000 chargers live and used daily by drivers and this number is ever growing, we are also active in Iceland, Spain, Portugal and Republic of Ireland. We\’re committed to making electric vehicle charging as simple and accessible as possible.
Role Purpose
The Head of Digital Marketing (Maternity Cover) will lead InstaVolt\’s digital strategy and execution during a period of rapid growth and market expansion. This is a hands-on role for a digital marketing expert who is confident across multiple channels and able to both
do the work
(e.g. setting up campaigns, pulling reports, managing CRM journeys) and
direct the strategy
.
The role is responsible for delivering campaigns that drive charger utilisation, brand awareness, and customer engagement. It covers PPC, CRM, SEO, content, social media, influencer activity, and digital partnerships, alongside close management of analytics, reporting, and budget allocation.
The successful candidate will be able to translate complex digital data into clear, actionable insights for the wider business, supporting senior leadership with reporting and recommendations.
Key Responsibilities
Digital Strategy & Campaigns
- Lead planning and execution of multi-channel campaigns (Google Ads via agency, Meta, YouTube, LinkedIn, ZapMap, CRM).
- Be hands-on in running direct channels such as Facebook and LinkedIn Ads, ensuring best practice in targeting, tracking and reporting.
- Develop regional and radius-based PPC strategies in the UK, Spain, Portugal, Ireland and Iceland to drive utilisation.
- Oversee landing page builds and website campaign content, ensuring consistency of messaging and user experience.
CRM & Email Marketing
- Manage monthly newsletters and automated journeys in Mailchimp, including segmentation, A/B testing, analytics and optimisation.
- Develop and scale CRM activity from early-stage foundations
- building automated journeys that will support app engagement, tariff updates, new site launches and brand campaigns.
- Grow and manage the customer database, working with the Tech team to set up accurate data capture processes and API integrations.
Analytics & Reporting
- Own access and reporting from GA4, Mailchimp, and digital ad platforms.
- Translate campaign and channel data into tangible insights for senior leadership and board reporting.
- Support wider Marketing and PR with ad-hoc analysis, ensuring decisions are data-led.
Content, Social Media & Influencers
- Oversee the content calendar across Instagram, Facebook, LinkedIn, and X.
- Encourage innovation in formats (reels, polls, interactive content) to grow engagement.
- Manage influencer partnerships, ensuring ROI and building UGC/community advocacy.
- Provide creative direction to the Content Creator and oversee delivery of assets and posts.
Listings & Optimisation
- Manage location data across Yext, Google, Apple Maps and other publisher platforms.
- Ensure new site activations, closures and maintenance are communicated accurately and promptly.
- Resolve verification, duplication and sync issues in collaboration with Tech, Ops and Yext.
- Optimise listings with imagery, descriptions and labelling for campaigns (e.g. off-peak tariffs, cable guards).
Budget Management
- Plan and manage digital budgets across campaigns, balancing agency spend with in-house activity.
- Track effectiveness of spend and recommend reallocations to maximise ROI.
Partnerships & PR Integration
- Collaborate with partners (e.g. ZapMap) to amplify campaigns and engage fleet customers.
- Provide digital support for PR campaigns, ensuring alignment across channels.
- Explore B2B lead generation opportunities including funnels, landing pages and data capture campaigns.
Team Leadership & Collaboration
- Line manage and support the Content Creator and Marketing Executive, ensuring delivery and development.
- Maintain weekly team structure via PPP (Progress, Problems, Plans) reporting.
- Contribute to monthly marketing reports, campaign PCAs and board-level insights.
Skills & Experience
Essential
- Strong background as a digital marketing expert, with hands-on experience across paid media, CRM, analytics and content.
- Proven ability to manage PPC agencies while directly running in-house channels (e.g. Meta, LinkedIn).
- Confident with analytics and reporting (GA4, Mailchimp, Ads Manager) and able to translate findings into plain-English insights.
- Track record of delivering multi-channel campaigns with measurable ROI.
- Experience managing budgets and optimising spend across channels.
- Strong project management and stakeholder communication skills.
- Experience leading small teams and working with external agencies/suppliers.
Desirable
- Experience in EV charging, energy or automotive sectors.
- Knowledge of CRM strategy and database growth.
- Experience with influencer/UGC campaigns.
- Understanding of SEO, UX, landing page optimisation, and location data management.
Other benefits to include:
- Competitive salary – dependant on experience & qualifications
- 10% discretionary annual bonus
- Company sick pay (30 days full pay & 30 days half pay per annum)
- Access to virtual private healthcare app
- 25 days holiday + Bank Holidays pro rated
- Life insurance at 3 x annual salary from day 1
- Admission to pension scheme following successful completion of 3 months employment matched up to 6% contribution.
- Ongoing training in career building avenues, health & safety and any other area that will be of benefit to the business and the employee
- Access to PerkPal platform
- Quarterly company events
- Free snacks & drinks in the office
- Free office parking
One last thing… We\’re an equal opportunity employer. We are committed to equality and diversity and all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability
Head of digital Marketing employer: INSTAVOLT
Contact Detail:
INSTAVOLT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of digital Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Head of Digital Marketing role. You never know who might have the inside scoop on opportunities or can refer you directly.
✨Tip Number 2
Get your digital presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your digital marketing skills. Share relevant content, engage with industry posts, and show off your expertise to attract potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing strategies and analytics. Be ready to discuss your past campaigns and how you've driven results. Confidence is key, so rehearse until you feel like a rockstar!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at InstaVolt. Tailor your application to highlight your hands-on experience and strategic thinking in digital marketing.
We think you need these skills to ace Head of digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in digital strategy, PPC, and CRM management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for InstaVolt. Share your passion for digital marketing and how you can contribute to our mission of making EV charging accessible. Keep it engaging and personal!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your campaigns have driven results in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at INSTAVOLT
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in PPC, CRM, and social media. Be ready to discuss specific campaigns you've run and the results they achieved. This role is hands-on, so showing your expertise will really impress them.
✨Showcase Your Analytical Skills
Since this position involves translating complex data into actionable insights, be prepared to talk about your experience with analytics tools like GA4 and Mailchimp. Bring examples of how you've used data to drive decisions and improve campaign performance.
✨Demonstrate Leadership Experience
As a Head of Digital Marketing, you'll need to lead a team. Share your experiences managing teams or projects, focusing on how you supported your team members' growth and ensured successful outcomes. Highlight any collaboration with external agencies too!
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like optimising a failing campaign or managing a tight budget. Think through some scenarios beforehand and prepare your thought process. This will show your problem-solving skills and strategic thinking.