Outreach Specialist/Cold Email Expert
Outreach Specialist/Cold Email Expert

Outreach Specialist/Cold Email Expert

London Full-Time 28800 - 48000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Create and manage email campaigns, collaborate on new initiatives, and automate processes.
  • Company: Join Instantly.ai, a leading sales engagement platform loved by over 35,000 teams globally.
  • Benefits: Enjoy flexible work options, innovative projects, and the chance to work with cutting-edge AI technology.
  • Why this job: Be part of a fast-paced startup culture where your ideas can make a real impact.
  • Qualifications: Experience with AI, email outreach, and automation systems is essential; familiarity with APIs is a plus.
  • Other info: This role offers the opportunity to work closely with VIP clients and drive significant growth.

The predicted salary is between 28800 - 48000 £ per year.

About Instantly: Instantly.ai is one of the fastest-growing and most loved sales engagement platforms, trusted by over 35,000 teams worldwide. Our platform combines AI-powered lead generation, seamless campaign automation, inbox deliverability, and real-time analytics to transform how teams find, engage, and close high-value leads.

What You’ll Do:

  • Develop and own client email campaigns, automation pipelines, and GTM workflows
  • Collaborate deeply with Product, Marketing, and Growth teams to launch new initiatives and A/B experiments
  • Integrate AI models (e.g. OpenAI, Anthropic) for prompting, personalization, and smart automation.
  • Automate everything from lead enrichment to deliverability and campaign optimization
  • Scale systems reliably to support rapid growth and high-volume usage
  • Help set up campaigns and automations for our VIP clients

What We’re Looking For:

  • Strong experience with AI, prompting, LLM integration, and automation systems
  • Strong experience with email based outbound
  • Proficiency in APIs - especially for SaaS/marketing/CRM tools
  • Comfortable in a startup environment: own your scope, move quickly, iterate often
  • Excited to see what you can do.

Outreach Specialist/Cold Email Expert employer: Instantly.ai

Instantly.ai is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the sales engagement space. With a strong emphasis on collaboration across teams and a commitment to employee growth through hands-on experience with cutting-edge AI technologies, our team members thrive in an environment that encourages creativity and rapid iteration. Located in a vibrant startup atmosphere, we offer unique opportunities for professional development and the chance to work with a diverse range of clients, making every day rewarding and meaningful.
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Contact Detail:

Instantly.ai Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Outreach Specialist/Cold Email Expert

✨Tip Number 1

Familiarise yourself with the latest trends in AI and automation, especially in relation to email campaigns. Being able to discuss recent advancements or tools during your interview can demonstrate your passion and expertise in the field.

✨Tip Number 2

Showcase your experience with A/B testing and campaign optimisation by preparing specific examples of past successes. This will help you illustrate your ability to drive results and adapt strategies based on data.

✨Tip Number 3

Network with professionals in the sales engagement and marketing automation space. Engaging with industry experts can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.

✨Tip Number 4

Be prepared to discuss how you would integrate AI models into email campaigns. Having a clear understanding of how to leverage AI for personalisation and automation will set you apart as a candidate who can contribute immediately.

We think you need these skills to ace Outreach Specialist/Cold Email Expert

Email Campaign Management
Automation Pipeline Development
AI Integration
Prompt Engineering
Lead Generation Strategies
Data Analysis and A/B Testing
API Proficiency
SaaS Tools Familiarity
CRM Systems Knowledge
Project Management
Collaboration Skills
Adaptability in Fast-Paced Environments
Problem-Solving Skills
Technical Writing

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of an Outreach Specialist. Familiarise yourself with email campaigns, automation pipelines, and AI integration as these are key aspects of the role.

Tailor Your CV: Highlight your relevant experience in AI, email outreach, and automation systems. Use specific examples that demonstrate your proficiency in these areas, especially any work with APIs or SaaS tools.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly your experience with email-based outreach and your comfort in a startup environment.

Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've managed or improvements in engagement metrics due to your strategies. This will help you stand out as a candidate.

How to prepare for a job interview at Instantly.ai

✨Showcase Your AI Knowledge

Make sure to highlight your experience with AI models and automation systems during the interview. Be prepared to discuss specific projects where you've integrated AI for email campaigns or lead generation, as this is a key focus for the role.

✨Demonstrate Email Campaign Expertise

Since the position involves developing client email campaigns, come equipped with examples of successful campaigns you've managed. Discuss your approach to A/B testing and how you optimise campaigns based on analytics.

✨Familiarise Yourself with APIs

As proficiency in APIs is crucial, brush up on your knowledge of SaaS, marketing, and CRM tools. Be ready to explain how you've used APIs in past roles to enhance email outreach or automate processes.

✨Embrace the Startup Mindset

The company values quick thinking and adaptability. Share experiences that demonstrate your ability to thrive in a fast-paced environment, take ownership of projects, and iterate based on feedback.

Outreach Specialist/Cold Email Expert
Instantly.ai

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