At a Glance
- Tasks: Define and build the European marketing strategy from scratch, driving commercial growth.
- Company: Dynamic company with a focus on innovation and market expansion.
- Benefits: Competitive salary, leadership visibility, and the chance to shape a marketing function.
- Other info: Opportunity to lead a new marketing team in a fast-paced, growth-focused environment.
- Why this job: Make a real impact by connecting marketing efforts directly to business growth across Europe.
- Qualifications: Senior B2B marketing experience with a proven track record in demand generation.
The predicted salary is between 80000 - 100000 £ per year.
This is a function-building role. There is no large team to inherit and no established playbook to follow. You will define the marketing strategy for Europe, build the capability to execute it and connect marketing activity directly to commercial outcomes.
You will work closely with our incoming Commercial Director, and across product, sales and operations. The role has visibility at group level and influence across every market we operate in. You will report into our Commercial Director, and sit within the European commercial leadership team. You will work closely with Andrew, our CEO, and the wider leadership group across the UK, Germany and the Netherlands. You will also work alongside Claire, our HR Director, and Anna Murphy, Group Finance Director, as part of a senior team that is actively shaping what this group becomes.
Most senior marketing roles ask you to maintain something. This one asks you to build it. You will join at a moment when the group has scale, a clear market position and backing to invest - but the marketing function has not yet been given the resource or the leadership it deserves. If you want to define the brief, set the direction and see your work translate directly into how a business grows across three European markets, this is that role.
Key ResponsibilitiesDay to day, you will be:
- Defining and owning the European marketing strategy, aligned to commercial growth targets
- Building demand generation across digital, events, partnerships and outbound - and tracking what it delivers into pipeline
- Developing a clear, differentiated brand and value proposition across the group's European markets and brands
- Working with the Product Manager on positioning, messaging and go-to-market plans for new and existing product ranges
- Equipping the sales team with the tools, content and insight they need to win business
- Gathering market intelligence and customer insight to sharpen strategy and inform product direction
- Building and leading a marketing team fit for where the business is heading
- Owning the marketing budget and holding yourself accountable to clear ROI and pipeline KPIs
You have senior B2B marketing leadership experience, with a track record of connecting marketing activity to revenue. You know how to build a pipeline, not just a brand. You have operated in growth-focused businesses - ideally PE-backed - where resources are finite and commercial accountability is real.
You are comfortable building from scratch. You do not need a large established team or a mature marketing infrastructure to get started. You know what good looks like and you can create it.
Strong fit if you have:
- Proven demand generation experience with direct pipeline and revenue accountability
- Experience in B2B product marketing and go-to-market strategy
- CRM and marketing automation platform expertise
- A track record in multi-market or multi-brand environments
- Industrial, manufacturing, workwear or logistics sector experience (desirable, not essential)
- The ability to operate across geographies and work with commercial teams in the UK, Germany and the Netherlands
Head of Marketing employer: Instant Impact
As the Head of Marketing, you will join a dynamic and innovative team in London, where your contributions will directly shape the marketing strategy for Europe. The company fosters a collaborative work culture that values creativity and accountability, offering ample opportunities for professional growth and development. With a clear market position and the backing to invest, this role provides a unique chance to build a marketing function from the ground up, making a tangible impact on the business's success across multiple European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Instant Impact and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Instant Impact are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Instant Impact on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Instant Impact. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Instant Impact. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Instant Impact:Show us that you’ve done your homework! In your application, briefly mention what you admire about Instant Impact’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Instant Impact
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Instant Impact will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Instant Impact, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
