Commercial Director - Demand
Department: Growth
Employment Type: Permanent - Full Time
Location: London, Hybrid
Reporting To: Karl Turley
Compensation: £80,000 - £100,000 / year
Description
Instant Impact is an embedded RPO who partner with high‑growth companies and place expert recruiters inside them to transform how they hire. We're a team that moves quickly, holds ourselves to a high standard, and has serious plans for where we're going. We're hiring a Commercial Director to sit within our Growth function. This is a brand new role — there's no playbook yet. You'll come in, build the foundations, establish how we generate opportunity at scale, and create the operating model that makes it repeatable.
We're not looking for a traditional Marketer or Sales Leader. We're looking for someone motivated by deals, relationships, and growth. You'll manage a small team, work closely with the CGO, CMO and our Sales & Marketing teams, and own the pipeline contribution targets end to end — not just contribute to them. If you want to operate at pace, build something that directly drives revenue, and work with people who hold themselves to a high standard — this is the role.
Key Responsibilities
- Define the strategy, tactics, and resourcing required to hit pipeline contribution targets — owning the outcomes, not just the plan. Work closely with the CMO to ensure everything connects back to measurable pipeline, opportunity creation and the long‑term vision.
- Build, develop, and own our strategic partnerships — from the initial relationship through to pipeline contribution and commercial results. You own the relationships, the deals, and the performance.
- Leverage our demand channels to drive and originate opportunities — this isn't about building lists or brand reach, it's about converting activity into pipeline.
- Own opportunity generation across all channels — you're the person accountable for making sure we hit our pipeline targets each quarter, wherever those opportunities come from.
- Own opportunity performance management: forecasting, reporting, plans and the commercial rigour to act on what the data tells you.
- Manage and develop a small team. Set the standard, hold the bar, and bring people with you — enabling them to succeed in the channels they're accountable for.
- Represent Instant Impact at a senior level with client and partner organisations, consistently building your network, identifying opportunities and converting them — not just showing up.
- When a partnership stalls or a channel isn't converting, fix it. You diagnose, assess, and act.
Skills, Knowledge & Expertise
- Significant experience across B2B growth — you understand pipeline, how deals originate, and how it connects to commercial outcomes.
- A track record of building and managing senior external relationships — identifying the right people, developing them over time, and turning those connections into a repeatable source of pipeline and opportunity.
- Proven ability to originate deals or contribute directly to revenue — whether through partnerships, BD, or a combination. You've been close to the number and been part of the team that exceeds it.
- Experience managing and developing a small team — you set a high bar, bring people with you, and you're still a hands‑on player, not just a director of others.
- Strong senior stakeholder management, both internally and externally. You're credible in commercial conversations with senior leaders and you know how to build trust quickly.
- Experience owning and scaling deal origination as the measure of success.
- High ownership mentality — you bring solutions, not problems. When something isn't working, you diagnose it and fix it.
- Comfortable operating with ambiguity and moving fast. You don't need a perfect brief to get started.
- Curious and commercial — you ask good questions, test assumptions, and use data to make better decisions, not just to report on the past.
Job Benefits
- Work from Anywhere Policy: Enjoy the flexibility to work from any location for up to 4 weeks each year.
- Private Health Insurance: Your health and well‑being are a priority. Benefit from comprehensive private health insurance through Aviva for peace of mind.
- Home Office Allowance: Create your perfect home workspace with a £200 allowance to enhance your comfort and productivity.
- Personal Development Fund: Invest in your growth with a £500 annual allowance for professional development. Explore courses, conferences, and more.
- Generous Time Off: Take time to recharge with 25 days of holiday, plus all Bank Holidays. Additionally, enjoy an Employee Enrichment Day and a Recharge Day each year.
- Clear Progression Path: Achieve your career goals with a clear progression structure designed to support your professional growth.
- Flexible Working Model: Experience the best of both worlds with the option to work from home or on‑site with your client. Your work, your way.
- Team Incentives: Build strong bonds with your colleagues through team incentives, including weekend getaways, social events, and team lunches.
- Dedicated Development Time: Dedicate 10% of your working week to developing yourself, enhancing client relationships, and contributing to Instant Impact's success. Your growth drives our progress.
At Instant Impact, everyone is welcome
We're committed to maintaining and growing our diverse, dynamic team and the inclusive culture we've built. We encourage everyone to bring their authentic selves to work — regardless of age, sexuality, religion, disability, pronouns, neurodiversity, gender, ethnicity or beliefs. We're also a Disability Confident Leader — the highest level of the Government's Disability Confident scheme and we're committed to making our recruitment process fair, accessible and inclusive for everyone. If you need any reasonable adjustments at any stage, or would like to be considered under this scheme, let us know on your application or email talent@instant-impact.com.
