Regional Sales Manager - Flooring

Regional Sales Manager - Flooring

Full-Time 40500 - 49500 £ / year (est.) Home office (partial)
Instaloft LTD

At a Glance

  • Tasks: Lead and mentor surveyors to drive sales performance and achieve targets.
  • Company: Join Instaloft, the UK leader in innovative loft flooring solutions.
  • Benefits: Enjoy a competitive salary, car allowance, fuel card, and quarterly bonuses.
  • Other info: Opportunity for career growth and making a real impact in your region.
  • Why this job: Shape results daily and build a winning culture in a dynamic environment.
  • Qualifications: Proven leadership experience in field sales or surveying teams required.

The predicted salary is between 40500 - 49500 £ per year.

Location: North region. Hybrid - Field based with surveyors. Office base Telford.

About Instaloft: Instaloft is the UK leader in raised loft flooring and storage solutions. We help homeowners unlock safe usable loft space with the only BBA approved raised loft system, LoftZone. Demand is strong and we are investing in talent to take sales performance to the next level.

The opportunity: This is a hands-on leadership role where you will shape results every day. You will not carry out your own surveys or sales appointments. Instead, you will be the mentor, coach, and first point of contact for surveyors in your region. Your focus will be to drive high performance to hit KPIs and sales targets, building a winning culture across multiple depots. If you love being present in the field guiding people to better results and turning data into action, this is for you. High earning potential comes through a strong base package and a quarterly bonus tied to team results.

What you will do:

  • Provide day-to-day management and support to surveyors across your depots.
  • Monitor depot level KPIs and performance against sales volume targets.
  • Make regular in-person visits with surveyors to provide ongoing training and development.
  • Support operations with ongoing technical training to reduce survey errors.
  • Track individual performance trends, issues, and opportunities.
  • Run structured reviews, set clear expectations, and give timely feedback.
  • Address underperformance with supportive improvement plans.
  • Motivate and challenge surveyors to achieve and exceed targets.
  • Be visible, involved, and responsive as the first point of contact for sales queries.
  • Assist in recruitment, onboard, and train new surveyors as needed for your region.
  • Use available data to guide decisions and report on regional performance trends and challenges.
  • Report to the National Sales Manager and present to the Senior Leadership Team when required.
  • Lead depot and regional meetings and join occasional head office sessions.

About you:

  • Proven people leadership in field sales or surveying teams.
  • Strong understanding of sales fundamentals and coaching methods.
  • Data-driven mindset with the ability to create deliverable action plans.
  • Patient, credible, and action-focused with high standards and empathy.
  • Full UK driving licence and willingness to travel across the region.

How success will be measured: Performance is tracked at depot level using the same metrics surveyors work to: average order value, discount rate, quote to sale conversion, and total sales volume. Each depot will also have a quarterly sales volume target set by Finance.

Package:

  • Base salary: £60,000 per year.
  • Car or car allowance: £500 / month.
  • Fuel card.
  • Quarterly bonus linked to team revenue based on KPIs achieved and sales volume target.

Apply: Send your CV with a cover letter confirming why you believe you are the right fit for this regional leadership role. Only candidates based in the UK and eligible to work in the UK are allowed.

Regional Sales Manager - Flooring employer: Instaloft LTD

Instaloft Ltd is an excellent employer for those looking to kickstart their career in installation, offering comprehensive training and a clear path to advancement. With a supportive work culture and competitive salary progression, employees can expect to grow from an Assistant Installer to a Head Installer, all while working locally in the Braintree area. The company values its team members and provides a rewarding environment where hard work and dedication are recognised and rewarded.

Instaloft LTD

Contact Details:

Instaloft LTD Recruitment Team

We think you need these skills to ace Regional Sales Manager - Flooring

People Leadership
Sales Fundamentals
Coaching Methods
Data-Driven Mindset
Performance Monitoring
KPI Management
Training and Development